The Interior Design Business and Social Media Marketing Podcast: Wingnut Social
The Interior Design Consultation: To Charge or Not to Charge? with Sandra Funk

The Interior Design Consultation: To Charge or Not to Charge? with Sandra Funk

January 22, 2020

Every interior designer has a different opinion when it comes to charging for the design consultation. Darla has charged for the consultation from day one—but has been beta-testing free-of-charge consultations. Why? Find out in this episode of Wingnut Social, with special guest Sandra Funk!

Sandra is the founder and principal designer of House of Funk, a design firm based in NYC and New Jersey. She is an award-winning designer with over two decades of experience in the industry. Sandra is launching the Interior Design Standard in the spring of 2020—described as a template for building your business. Give this one a listen!

What You’ll Hear On This Episode of Wingnut Social

  • [0:58] Sandra Funk joins Darla & Natalie!
  • [8:31] Sandra’s philosophy on design consultations
  • [11:26] The consultation is a way to vet the clients
  • [14:11] How to let people down softly
  • [16:21] Sandra offers online design
  • [17:36] Tips for designers who are just starting out
  • [21:36] What happens in Sandra’s consultations
  • [24:21] How does Sandra account for loss of consultation income?
  • [27:07] The Interior Design Standard launching spring 2020
  • [30:06] How easy is the program for a new design student?
  • [34:08] What up Wingnut!
  • [35:31] Connect with Sandra

Connect with Sandra Funk

Resources & People Mentioned

What does a consultation look like with Sandra Funk?

Sandra has never charged for a consultation.

Her focus is on high-end design with projects that take between 8-18 months to complete. She believes that if you charge for a consultation, you’re pressured to have a complete design proposal ready immediately. Sandra believes it diminishes the bigger project. By not charging, she can focus on getting to know potential clients.

By the time she meets a client, she’s already done the research, had conversations and is 99% sure she wants to work with them.

The goal of her consultations is to gauge communication style, responsiveness, how the clients each other, and learn the scope of the job. She does this by asking scripted questions, such as: 

What emotions do they want to feel in the space?

How do they want the space to function?

Who uses it? When is it used? How many people use it?

Do they have children? Dogs?

What, if any, rooms reflect their style?

She’s looking for someone who knows what they want, is decisive, and has the necessary budget—with no capacity or interest to execute the project themselves.

How do you say no to people who aren’t a good fit?

Sandra works with very specific high-end clientele. She sets a minimum project budget for $100,000—but her average client is renovating 3+ rooms with a $300,000 budget. The home must have a million-dollar or higher valuation. Lastly, the work needs to make logical sense for her firm. She calculates that based on overhead costs, how many clients she can handle at one time, and projected salary for the year. 

So what does Sandra do when people aren’t a good fit?

She refers them to her online design option and has had great success driving traffic to it. Her firm is still working with the client on all of the design—but none of the execution. It is a win-win for both sides and she’s not sending away unhappy prospects.

Sandra points out you must always remember that “when you say yes to the little things that don’t make sense for you, you actually close yourself off to the big things that do make sense”.

To hear her tips for new designers and about the design program she’s launching in the spring, listen to the whole episode!

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Master Marketing: Strategies You Can Learn From Your Dog

Master Marketing: Strategies You Can Learn From Your Dog

January 20, 2020

You heard that right—you can learn savvy marketing strategies straight from your dog! How they behave and how they interact with you could be the key to mastering client relationships. Intrigued? Listen to this special minisode of Wingnut Social as Natalie walks through what your dog(s) can teach you about marketing. 

What You’ll Hear On This Episode of Wingnut Social

  • [0:38] What dogs can teach you about marketing
  • [1:30] A lesson in trust and patience
  • [2:17] Interact, engage, and draw your client in
  • [4:37] Be as attentive as your dog
  • [5:24] Forget and forgive

Fetch: the ultimate lesson in trust and patience

If you’re a dog owner, you know they love to play fetch. Many dogs will bring the ball back—but stay at arm's length. They have to learn to trust you before they’ll drop the ball. You have to be patient and let them become comfortable.

Soon enough, they’ll happily drop the ball for you to throw again.

In the same way, a client has to learn to trust you. You must be patient and work to build a relationship with them. Let them control the game and decide when to put the ball in your hands. 

Dogs make you feel like you’re the only person in the room

Dogs are affectionate creatures. When they see you, you become the most important thing in their world. They wag their tail, they lick you, they jump—they let you know how happy they are to see you.

Clients need to know that you’re excited to interact with them. Shake their hand, smile, and be warm and engaging. Do you follow them on social media? What’s new in their life? Ask them questions and show you’re interested in who they are, not just landing a job

Learn to listen—and yap a little less

Dogs are attentive creatures. When you speak to them they may tilt their head or move their ears—but they can’t talk back in a way that humans can understand. That’s makes them the BEST listeners.

You should give your clients the opportunity to speak and listen. Let them vent, let them share frustrations or joys, and be attentive. Don’t interrupt them. Show them that you truly care about how they feel and that you value their thoughts on the project.

Forgive and Forget

If you accidentally step on your dog’s tail—which every dog owner has inevitably done—it stings. They may yelp in pain. But ten minutes later, they have no memory of the event. They curl up next to you and snuggle close. 

If a client makes a snide remark or comment out of frustration or anger (or try to place blame on you for their mistake) let it go. Be the bigger dog, maintain professionalism, and let it roll off your back. 

Want to learn more? Listen to the whole episode for the full rundown of Natalie’s tips!

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Behind the Scenes of the One Room Challenge™ with Veronica Solomon

Behind the Scenes of the One Room Challenge™ with Veronica Solomon

January 15, 2020

The One Room Challenge™ is a biannual event that gives designers (and design enthusiasts) the chance to showcase one room in their home that they’ve redesigned (in a six-week timeframe). Linda Weinstein launched the One Room Challenge™ in 2011 and the popular event is now in its 16th season. In this episode of the Wingnut Social podcast, Veronica Solomon joins Darla and Natalie to talk about her experience being a featured designer in the challenge. 

Veronica’s story is compelling—she lost her husband to cancer in 2004 and subsequently dropped out of design school to care for her two young children. But her passion for design never waned and in 2008 she completed her degree in design. Veronica launched Casa Vilora Interiors and over the last 11 years has acquired an impressive list of accomplishments. Don’t miss this vibrant episode of the Wingnut Social podcast!

What You’ll Hear On This Episode of Wingnut Social

  • [2:50] The One Room Challenge™ with Veronica Solomon
  • [4:45] Veronica Solomon’s background
  • [5:50] What is the One Room Challenge™ all about?
  • [9:00] How to become one of the 20 featured designers 
  • [10:15] Best advice to get your foot in the door
  • [11:30] What the blogging process consists of
  • [12:30] Should a baby designer join the One Room Challenge™?
  • [14:25] What does the budget look like?
  • [17:25] Veronica’s experience working with sponsors
  • [20:10] What to do to become a featured designer
  • [23:00] Can the design challenge help build your client list?
  • [25:35] What up Wingnut round

Connect with Veronica Solomon

Resources & People Mentioned

What is all the hoopla about the One Room Challenge™?

It originally started as a way to keep herself accountable to finish a room in her home, but Linda Weinstein created a fun and interactive design movement. Now there are over 30 sponsors for the event and the media partner is Better Homes & Gardens. 20 designers get the opportunity to be featured twice a year. 

You need to register to participate and apply to be a featured designer. If chosen, you get to work with a minimum of 5 of the sponsors to create a stunning room. You commit to posting a blog (or a story on Instagram) for 6 weeks as you show the ‘behind the scenes’ of your design.

At the end of the 6 weeks, each designer’s carefully crafted rooms are revealed on the One Room Challenge™ website. It is a creative outlet where designers get to share their unique aesthetic and design trends with the world.

Should a ‘baby designer’ get on board? 

Veronica says this is an absolute yes! When she originally joined her first challenge she was looking to build her audience and eventually bring in more clients. It is ideal for budding designers to build their portfolio and gain an audience they wouldn’t have otherwise. 

Veronica pointed out you shouldn’t let the platform scare you—you can transform a room even with the smallest budget. She estimated she only spent around $2,000-$3,000 on her first go-around. You can start small and build what you can with what you have. 

Veronica’s latest One Room Challenge™ reveal was a bedroom design—that likely cost near $70,000. Many pieces were donated by the sponsors she worked with, but she was definitely opting for a more lavish and luxurious design. 

So how do you become one of the featured designers?Veronica’s #1 tip is to create memorable rooms. Design beautiful spaces that stand out and accurately portray your unique aesthetic. To hear the rest of her tips, how she designs the rooms, and how the challenge helps bring in clients, check out the whole episode now!

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3 Tips to Overcome Stage Fright and Record a Video

3 Tips to Overcome Stage Fright and Record a Video

January 13, 2020

Does stage fright keep you from recording videos for your audience? Are you worried that you’ll look dumb or stumble over your words? What’s holding you back? 

In this minisode of the Wingnut Social podcast, Darla and Natalie aim to help you overcome your fear of being in front of the camera. Learn to shoot a video with confidence. If you’re struggling to hit that record button, this is a can’t-miss episode!

What You’ll Hear On This Episode of Wingnut Social

  • [1:23] 3 tips to overcome stage fright
  • [2:35] Tip #1: Get over yourself!
  • [5:15] Tip #2: Pretend you’re talking to a friend or family
  • [7:00] Tip #3: Give the viewer something of value

Tip #1: Get over yourself to overcome stage fright

Many Wingnut Social clients are scared to death of shooting a video of themselves. For various reasons—anything from how they look to what to say—they are petrified. Darla points out that you just need to get over yourself

People are obsessed with themselves. They don’t care how you look in a video! The ladies point out that nobody is perfect. Your imperfections are what make you interesting. So embrace them, don’t worry about what other people are thinking about, and record that video!

Tip #2: Pretend you’re talking with a friend or family

83% of social media in 2020 will be leveraged towards video. So it is imperative that you overcome your fear. Another tip: act like you’re talking to a close friend or family member

How do you act when you’re doing a video chat with them? Are you relaxed and comfortable? 

Of course! If you try to channel that feeling, your video will feel natural. You can practice recording to work out the jitters and slow your heart rate down. Then try again!

Tip #3: Give the viewer something of value

Focus on the reason you’re recording a video in the first place. Is it content for Instagram or YouTube? You’re probably offering something of value, such as a how-to video. Or you’re making an announcement. 

Whatever it is, remember that it is all about what you are offering your viewer

They’re likely watching to learn something. They aren’t focused on what you’re wearing or your hairstyle. When you focus on what you’re giving the people on the other side of the video it can ease your anxiety.

For the full low-down on overcoming stage fright and recording video for your interior design business, listen to the whole minisode now!

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Dive into the World of Product Licensing with Stacy Garcia

Dive into the World of Product Licensing with Stacy Garcia

January 8, 2020

Product licensing is a world that every designer dreams of joining. It can be seen as the ticket to retirement—passive income that brings in a pretty penny. But according to Stacy Garcia, it’s a little more complicated than that. Dive into this episode of Wingnut Social as Darla and Natalie converse with Stacy about the ins and outs of product licensing. 

Stacy Garcia made her way into the design world 20 years ago when she launched LebaTex—a textile company. She knew she wanted her own collections and a branded product line, so she made it happen. Tune-in to hear how she went from a bootstrap business to successfully licensing products with multiple big-name designers. 

What You’ll Hear On This Episode of Wingnut Social

  • [0:35] Product Licensing with Stacy Garcia
  • [4:30] Stacy Garcia’s background in the biz
  • [8:20] You might have to take some big risks
  • [10:30] What Stacy would do today
  • [15:30] Why hire a publicist?
  • [17:25] It takes time to build momentum
  • [20:50] What are high-end vendors looking for?
  • [24:00] Make sure you own your designs
  • [27:15] Is licensing a numbers game?
  • [33:15] What up Wingnut round
  • [35:35] New fabric collection with Calico Corners

Connect with Stacy Garcia

Resources & People Mentioned

You need to create your own opportunities

20 years ago, Stacy struggled to break into licensing. So she put everything on the line and took out a $50,000 line of credit against her home and launched her textile company, LebaTex. She put every last penny into that business (and consequently didn’t sleep for two years). She designed a professional trade-show booth and hired a publicist—and then she landed her first deal.

It took some moxie to put everything on the line. But what do designers look for now? 

Stacy points out that you can launch something small with a lot less money. If you can get one licensing deal, it gives you leverage. It gives you more access to the market. But you have to remember you’re relying on distribution and manufacturing from whomever you sign with.

They’re looking for something unique. Here are some questions she points out they will consider: Why should they choose you over someone else? Is it your design aesthetic? Your social media following? Do you know how to forecast what will be trending in materials, colors, and consumer buying habits? 

What you NEED to know about product licensing

If you desire to get into product licensing (and excel at creating beautiful and unique products) there are a few things you need to understand:

  1. It takes time to build traction and momentum. You’re probably not going to achieve the passive income you desire with one or two deals. You have to consider the lifetime of the deals, whether or not the products will take off in the market, and more. 
  2. Make sure you own your designs. Stacy has seen designers partner with companies to manufacture their creations, only to be taken advantage of. Hire an intellectual property attorney, own your design, and make sure it’s in a contract that a manufacturer is just producing the design for you. 
  3. Consider who you already work with. Who do you like working with in your network? Who excels at marketing? Takes great care of you? What if you leveraged your connections and pitched a collection to that person instead of waiting to be discovered?

There is a lot to consider when it comes to product licensing. You have to remember that it’s not just a creative decision—it’s a business opportunity. You want to get the lay of the land when considering a deal (What would a collection look like? How many pieces? Royalties? What is the lifetime of the collection?) and manage your expectations.

To hear the ladies full discussion on product licensing, the deals you should shoot for, social media considerations—and much more—listen to the whole episode with Stacy Garcia now!

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How to Deal with a Bad Google Review (Hint: Don’t Lose Your Cool) 

How to Deal with a Bad Google Review (Hint: Don’t Lose Your Cool) 

January 6, 2020

Have you gotten a bad Google review? Does a 1-star review have you down in the dumps? If you’re about to blow your top, take a step back and give this minisode a listen. Darla and Natalie tell you where to start, how to get a review flagged if it’s inappropriate, and how to handle the situation the right way

What You’ll Hear On This Episode of Wingnut Social

  • [0:40] Darla got her John Wick action figure!
  • [1:55] Bad Google reviews
  • [2:30] What to do when you get a bad review?
  • [7:10] How do you flag an inappropriate review?
  • [8:15] How Natalie put out the fire

Resources & People Mentioned

How do you deal with a bad Google review? 

Up until recently, Wingnut Social had 5-star reviews across the board. Google notified Darla and Natalie that they had received a poor review. They immediately dove in and figured out what went wrong. But how did they address the bad Google review? With three simple steps:

  1. Acknowledge the issue or concern: The reviewee had a very poor experience dealing with the answering service Wingnut uses.
  2. Address the issue: They’re addressing the issue internally with the sub-contractor.
  3. Resolve the issue: Apologize to the reviewer/client if necessary and let them know corrective action is being taken. 

Other people looking at reviews for your business will see how you address issues. A bad review will crop up here and there and you need to know how to address it—and do it quickly. 

Natalie identified the problem and bent over backward to address the concern with the reviewer. Miraculously—and this doesn’t always happen—the reviewee removed the poor review and replaced it with a 5-star review. 

Did you know you can flag an inappropriate review?

Google has a policy on ‘Prohibited and Restricted Content’ that they use to comb-through a flagged review. If a review is explicit, inappropriate, or even simply aimed at a different entity, it can be removed. You simply need to go into your Google my Business account to flag the review and fill out a policy violation form. 

If the review doesn’t fall under prohibited or restricted content, do your best to remedy the situation without being snarky, confrontational, or accusatory. Handle it to the best of your ability, then move on. After all, you’re only human. Plus, people have learned to distrust a perfect score. And if you’ve properly displayed how you’ve handled the situation, people will move past a bad Google review. 

To hear the full story on how to deliver exceptional service, tune-in to the full Monday minisode!

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The Best of Wingnut Social: Natalie’s 5 “AHA!” moments

The Best of Wingnut Social: Natalie’s 5 “AHA!” moments

January 1, 2020

In this episode of Wingnut Social, Natalie shares her top 5 “aha” moments from 2019. Natalie will cover the tips she learned from Nicole Heymer in episode 5 on brand voice ALL the way to the sales pointers she learned from Nikki Rausch in episode 97. Don’t miss the valuable lessons she learned—listen to this episode!

What You’ll Hear On This Episode of Wingnut Social

  • [0:40] Natalie hosts this episode of Wingnut Social!
  • [2:25] Nikki Rausch on sales techniques
  • [5:30] The “Bless and Release” 
  • [6:35] Closing the loop with clients
  • [7:25] Carla Aston on blogging
  • [9:00] Brand voice with Nicole Hymer
  • [11:35] How to become an HGTV design star
  • [13:20] Corey Damen Jenkins project pointer

Resources & People Mentioned

Step outside of your comfort zone

Natalie is kicking off 2020 and hosting the first episode of Wingnut Social solo—when she’s usually Darla’s co-host. She’s used to offering extra insight and questions that complement Darla. Darla pushed her to do this solo episode to make her “grow”. 

Natalie humbly admits that hosting is a lot more difficult than it seems.

She’s stopped and started recording more than she cares to admit. 

It takes a lot of effort and learning to master something new.

But she’s launching the new year with a push to grow and expand her expertise and killing it in the process. So listen to hear her “AHA” moments—and hopefully have some of your own as you apply these tips to YOUR business. 

Natalie’s top 5 “AHA” moments

Without further ado, here are Natalie’s moments to remember: 

  1. Episode #5 - Brand Voice with Nicole Heymer: Be authentic and consistent across all platforms. Clients will get to know you and learn to trust you before even connecting for a consultation. 
  2. Episode #25 - Blogging for Interior Designers: Your blog needs to answer a question or solve a problem. You need to offer something of value to your reader. If they can’t do it themselves, they may just reach out to you—the brand expert!
  3. Episode #38 - Be an HGTV Star with Abbi McCollum: Abbi is always on the hunt for the next big thing in design! If you want to be a star, the easiest way to get in front of her is to use the #HGTV hashtag on your social media posts!
  4. Episode #97 - Stellar Sales Techniques with Nikki Rausch: Schedule a follow-up call with a potential client before you wrap up a presentation. It increases the odds of them following through and making a decision. 
  5. BONUSTIP from Corey Damen Jenkins: Natalie heard him speak at High Point Market on the subject of posting your projects. Instead of posting in real-time document the journey with photos. Then—towards the end of the project—slowly drip the photos out over a few weeks. Instead of your followers losing interested trying to follow along over 6 months, you’ll keep them engaged.

To hear more in-depth details on each of Natalie’s favorite moments from the last year of Wingnut Social, listen to the whole episode!

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[Here’s Why] You NEED to Engage with Fans on Social Media

[Here’s Why] You NEED to Engage with Fans on Social Media

December 30, 2019

Learning to engage with fans on social media could be the difference between having ZERO fans to having a platform full of superfans. We know followers, likes, and comments are important—so they can’t be neglected.

So what’s the scoop? How do you engage with your fan base to cultivate a loyal following? Darla and Natalie dive into the topic in this holiday re-released minisode of the Wingnut Social podcast.

What You’ll Hear On This Episode of Wingnut Social

  • [0:55] All about engaging with fans
  • [4:40] How do you get superfans?
  • [7:50] An example of what NOT to do
  • [9:00] Someone who has mastered engagement
  • [11:30] Establish yourself as the brand expert

Resources & People Mentioned

How to create superfans for your design business

Superfans are the people who love you—and everything you do—and don’t hesitate to like or comment on your posts. They’ll be the first people to bring up your name and recommend you to a potential client. They are the key to growing your business!

So how do you foster such a loyal following? It’s simple. Engage with your fans. Reply to comments, direct messages, or emails. Take 5 minutes a day to give them a thoughtful response. Even if it sits in your inbox until you can respond, nothing makes someone feel more included than a personalized response. 

Why is engaging with your fans so important?

Engaging with fans on social media isn’t always the #1 thing on your to-do list. But they need to be high on your list of social media priorities. Because money can’t buy you what superfans provide for your business. 

Your fans want to feel as if they are a part of the community and that you value them. You can give them that with a few short minutes of your time! If you treat people with the importance that they deserve, you’ll gain a loyal following.

Every business—design or otherwise—needs superfans. They are essential to the growth of your business. They are your word of mouth. So focus on cultivating those relationships. Don’t miss the opportunity to connect with people!

Darla and Natalie chat about the best and worst examples of social media engagement that they’ve seen and go in-depth on the power of engagement. Be sure to listen to this valuable minisode!

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Merry Christmas: The Wingnut Social Blooper Reel

Merry Christmas: The Wingnut Social Blooper Reel

December 25, 2019

It’s no secret that Darla and Natalie are quite the characters (*cough* special brand of crazy *cough*) and love injecting a little good-natured insanity into their podcast. This special Christmas edition of the Wingnut Social podcast is a compilation of their goofiest moments in Wingnut Social History. Pour a glass of eggnog (or whiskey) and tune in for some holly jolly laughs. Merry Christmas from Wingnut Social!

...Darla hopes you enjoy unwrapping your limited edition John Wick action figure...

What You’ll Hear On This Episode of Wingnut Social

Follow along—see if you can guess who said what!

Welcome to our wacky Wingnut Christmas

“The wingnut social podcast fueled by the fat in my a$%.” 

“I had a shot and I'm chasing it with Red Bull right now.”

“North Carolina go on and raise up. Take your shirt off to surround your hand like a helicopter.”

“Hold on. I'm taking another sip of wine.”

“If we're rubbish, it's not because we're rubbish.”

“I have a face for radio. I'm ready.”

“I'll tell you what—this podcast here is hard work.”

“Ethel! Ethel I need some help! Can you help me do my hair? I can't quite get my arms up there anymore. My shoulders are dead.”

“You're going to be in a pine box.”

“That's all I need. I don't need nothing fancy because when you're dead, you're dead. Who am I trying to impress? Am I right?”

Natalie the Giraffe Masters Kung Fu

“It’s straight up Kung Fu and we just Judo and we just get ‘em and we like to really kick them where it counts. I mean, that's the best to just go kick a criminal straight in the balls.”

“Now where does a giraffe learn Kung Fu raised in a zoo?”

“Well, there was the panda at the zoo. I forgot to tell you about the Panda…”

“The Kung Fu Panda?!”

We resume the abnormal broadcast

“So Far away. Doesn't anyone podcast close anymore?” 

“So excited, going to Disney World, gonna see Star Wars Land. Yeah!” 

“They love us. He works hard for the money!” 

“Hello, my honey! Hello, my baby! Hello, my ragtime gal. Send me a kiss by wire. Baby, my heart's on fire…”

“Natalie, can you hear me?”

“It’s the hard-knock life for us!”

A love for Little Debbie

Hi, my name is Darla and I have a problem. Hello my name is Darla and I am a Little Debbie addict.

“I offered her a little Debbie and she said no.” 

“How can you say no to that? “

“Cuz I don't like them.” 

“Yeah. Me neither, actually,” 

GASP.

 

“Should we do it now or afterwards?” 

“Let's not take over Robert.”

“Oh, you got called Robert!” 

“Ooooooooh”. 

 

“Come on Tubby.”

“Oh, you just did not…”

 

“I like saying giraffe as your last name.” 

“I'll change it legally.”

“To what, rhinoceros?!”

“Badoom boom, try the veal.”

“Aren't you hilarious Darla?”

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Kenny Rogers Remix: All about Instagram Strategy

Kenny Rogers Remix: All about Instagram Strategy

December 23, 2019

Did you know that in Kenny Roger’s song, “The Gambler”, he says a lot about Instagram strategy and social media marketing? No? Well, Darla and Natalie dive into the social strategy outlined in his song in this special re-release of the Wingnut Social Podcast. Listen to gain some new insight! 

What You’ll Hear On This Episode of Wingnut Social

  • [2:55] Know when to hold ‘em
  • [5:10] Delegate your social media
  • [6:00] Know when to walk away
  • [7:30] Money Money Money, Money!

Resources & People Mentioned

If you’re gonna play the game—learn to play it right

You gotta know when to hold ‘em, know when to fold ‘em, and know when to walk away. So what does it look like when you’re doing things right?

  1. When 50% of non-followers are seeing your Instagram posts.
  2. When your engagement rate is 5-10% of your followers.

If these two things line up, it ain’t broke—don’t fix it. Hold your cards and play out the hand. So when do you fold ‘em? When Instagram strategy is eating up time better spent designing. Get an intern or outsource the work. Delegate

When do you walk away? When comments have you down in the dumps and you’re about to blow your top, cool off. Let your audience see you take the high road.

Never count your money when you’re sittin’ at the table

When you’re making money and your business is profitable it’s easy to stay the course. But when your chips are low (or a recession hits) you may start to waiver. That is when it’s most important to stick to your strategy. Continue to put money into marketing so your pipeline is full.

You need new leads coming in. This is where many designers are reluctant to spend their money. It’s hard to see it’s immediate impact, but in a recession, your pipeline will dry up if money isn’t consistently budgeted for marketing. 

For the rest of their tips and takeaways, listen to the whole special minisode!

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