The Interior Design Marketing and Business Podcast: Wingnut Social
Digital Marketing Budget for Designers: Kate O’Hara Shares Her Formula

Digital Marketing Budget for Designers: Kate O’Hara Shares Her Formula

May 6, 2020

Do you know what you should allocate to your digital marketing budget? Darla and Natalie have talked about doubling-down on your marketing efforts for weeks now—partly because of Kate O’Hara’s expert advice. In this episode of Wingnut Social, the ladies chat about what portion of your budget should go towards marketing during each phase of your business and WHY it’s so important. 

Kate O’Hara is the CEO and creative director of Martha O’Hara Interiors. She was the pioneer of their expansion both nationally and internationally, with clientele from around the world. She is a webinar superstar who’s passionate about educating designers about marketing and a budding business coach. Don’t miss hearing her take on marketing!

What You’ll Hear On This Episode of Wingnut Social

  • [2:08] A topic near and Dear to Natalie’s heart: Marketing
  • [7:19] Why Kate O’Hara says to double down on your marketing budget
  • [9:39] Where should designers focus their marketing budget?
  • [14:37] Digging into the numbers: The marketing budget formula
  • [24:24] What falls under your marketing budget?
  • [29:23] Advice for solopreneurs who can’t afford extensive marketing
  • [36:48] What up Wingnut Round: Golden Girls edition
  • [38:03] Kate O’Hara’s Business coaching package
  • [44:22] Blooper Reel!

Connect with Kate O’Hara

Resources & People Mentioned

Digital marketing budget: digging into the numbers

Digital marketing is where it’s at. So how much should you set aside for marketing? Traditionally, experts recommend between 5-12% of your budget should be allocated to marketing. Kate says to take it a step further—5-20% of your budget should be for marketing. So how do you gauge where you fall in that spectrum?

Kate believes that if you’re new to the industry, are a smaller business, or aiming for growth mode you should be allocating more of your annual revenue to marketing. It has to be a substantial enough amount to make an impact. More established businesses not looking for excessive growth can allocate a little less, perhaps 5-10% of their budget.

Kate’s Formula: Take 10% of your annual revenue. Calculate the profit margin (30%? 40%?) of that 10% (a dollar-amount) then multiply that number by 0.45. That is the low-end range of what you want to consider as your marketing budget for the year. 

Don’t make rash changes with your budget during the pandemic. Kate recommends coming up with a short-term plan for the next 1-3 months. Then you use that time to develop a long-term plan. You need to be strategic—KNOW your financials, your bottom-line, and your break-even numbers. You need to be able to afford the marketing budget you land on. 

Advice for solopreneurs who can’t afford extensive marketing

If you’re new to the game and have looked at your numbers and don’t have the desired marketing budget, what are your options? What can you do to enhance your marketing? Kate points out quite a few things you can embrace that are 100% FREE. What are they?

  • Blogging: Invest the time you have and create blog posts for your site. 
  • Email Marketing: Start sending emails to your customers and mailing list. It’s simple and doesn’t have to be time-consuming. 
  • Social Media: post consistently on Pinterest (your blog posts!), Instagram, and other social media of choice. 
  • SEO: Use free resources to learn the basics of SEO.

Kate points out that this time is challenging, but there’s a lot of opportunity waiting for you. You can start creating packages for your services or offer virtual design. We all had to start somewhere, and according to Kate, “When you don’t have dollars, you DO have time and focus. Spend yours wisely.

Listen to the whole episode to find out what constitutes your marketing budget, WHY digital marketing is where it’s at, and why it’s so important to invest in marketing during this time. 

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Messenger Rooms: The NEW Feature Facebook is Launching to Rival Zoom

Messenger Rooms: The NEW Feature Facebook is Launching to Rival Zoom

May 4, 2020

Facebook is launching Messenger Rooms—their solution to compete with Zoom. Everyone is living on Zoom these days, whether for business or reconnecting with family. It’s reached mind-boggling numbers due to the Coronavirus pandemic. The number of users skyrocketed from 10 million users to over 300 million.

Enter Facebook. They’re launching an alternative that could steal some of Zoom’s market share. When will it be rolled out? What are the other competitors? Is it worth a shot? Listen to this Monday Marketing Minisode of the Wingnut Social podcast to find out! 

What You’ll Hear On This Episode of Wingnut Social

  • [1:43] 300 million users on Zoom
  • [2:36] Facebook launching ‘messenger rooms’ 
  • [4:34] Zoom is an expensive option
  • [6:40] Zoom alternatives that don’t break the bank
  • [8:33] Will messenger rooms be the answer to Zoom?
  • [9:15] New AR filters coming out on FB messenger
  • [11:47] Blooper Reel!

Resources & People Mentioned

What is Facebook Messenger’s new feature?

Between Facebook Messenger and WhatsApp, people are making 700 million calls—per day

To capitalize on that traffic—and perhaps capture some of Zoom’s audience—Facebook decided to expand what they offer in their apps. So what will their new feature look like?

Messenger rooms will be an extension of the Messenger app. It will allow video messaging “chat” rooms for up to 50 people. For those who are Facebook-averse, it doesn’t even require you to have a Facebook account. The best part? It sounds like it will be FREE! 

Check out the link in the resources for a complete how-to reference for using the app once it’s rolled out worldwide. 

Will Facebook’s new ‘Messenger Rooms’ feature rival Zoom?

Darla and Natalie use Zoom for business, but they’ve reached their max limit of users. And there’s NO doubt about it—upgrading the account is pricey. Darla is excited to test out messenger rooms and see how the platform compares to Zoom. But they aren’t the only competitor to Zoom. There are a few other options available for those who video chat: 

  • Google Hangouts: Easy to use and free offering from Google. 
  • Microsoft Teams: Natalie recommends setting up a “co-owner” of the account so that any issues that arise can be fixed quickly. 
  • Group Facetime: Fun and easy alternative—but you have to own an Apple product. 
  • Houseparty: Great for the younger crowd, but not so much for business meetings. 

Each has its pluses and minuses, but are all decent alternatives to Zoom. So what other cool features will FB messenger have? What expansions are they doing on the Facebook, WhatsApp, and Instagram apps? Find out in the rest of this episode!

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How to Deliver an Exceptional Client Experience with Ashley Uhl

How to Deliver an Exceptional Client Experience with Ashley Uhl

April 29, 2020

Now—more than ever before—it’s important to deliver an exceptional client experience. The pandemic has impacted everyone physically and psychologically and design businesses need to move forward with empathy and understanding. In some instances, designers may need to redesign what their service delivery looks like. So how do you do that? Ashley Uhl joins Darla and Natalie to share her thoughts.

Ashley Uhl holds a degree in Psychology and has had extensive training in client relations, communications, and sales while working at Dale Carnegie. She is also experienced working with high-end clientele at Morgan Stanley. She is passionate about helping designers serve their clients exceptionally well and craft a high-end customer experience. Ashley believes doing so will lead to higher profit margins and a loyal following. Don’t miss her unique insight!

What You’ll Hear On This Episode of Wingnut Social

  • [0:53] Darla’s sweet tooth: cupcakes
  • [3:49] Everything gone’s virtual with DPI
  • [5:32] Ashley Uhl: Deliver an exceptional client experience
  • [6:30] Pivoting with client experience: setting expectations
  • [10:06] How to communicate with your clients
  • [17:42] Make the client journey a seamless process
  • [22:47] Ideas for packages and service offerings
  • [26:36] Could we see a Summer boom?
  • [29:27] Tech tools for business management
  • [32:05] Why luxury is out the window
  • [32:45] What up Wingnut! Round
  • [39:44] Blooper Reel!

Connect with Ashley Uhl

Resources & People Mentioned

Cultivate an exceptional client experience

For most designers who serve high-end clientele, luxury has gone out the window. “Shelter at home” makes delivering exceptional service trickier, but manageable. Your goal should be to make this a seamless transition for your clients while being open and honest. Ashley recommends making things low-stress and avoiding challenges.

She shares an example: If your client isn’t familiar with Zoom, make a simple video explaining how to use it and send it ahead of your first virtual meeting. You can also inform your clients of any changes being made by calling them and letting them know you’ll send them a recap email with important things to note from your conversation. 

Above all, give your clients options. Everyone has different familiarity and comfort levels for any given task. One client may be perfectly fine re-measuring something for you, others may prefer to wait until you can do the work yourself. Ask what their preference is, communicate timelines clearly, and be flexible and compassionate. 

As Ashley puts it, you want to deliver “the kind of experience that your clients really want and need in a sympathetic and empathetic way in that moment.” 

Understanding the client journey

Because almost everything designers are doing right now is virtual, you need to evaluate the client journey. What does the process look like from seeing a social media post to navigating to your website, to a design consultation? Map out the journey they take and make small edits in the process. 

Perhaps you’ve slightly shifted your working hours. Maybe you’ve made more lines of communication available. Perhaps you’re offering different pricing or packages. Communicate what the design consultation and purchasing process will look like. 

The goal is to make the process as smooth as possible for a potential new client and be consistent with your messaging. Give yourself a framework to stick with—for now—and allow flexibility to alter things once the world transitions back into normalcy. 

In the rest of the episode, Ashley shares some of the tech tools she embraces for virtual communication. She also talks about some innovative services or package ideas you can offer virtually to sustain your business. Check it out!

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The Life Moments Trending on Pinterest: How to Get YOUR Pins Noticed

The Life Moments Trending on Pinterest: How to Get YOUR Pins Noticed

April 27, 2020

A few big life moments are sneaking up on the calendar—and they’re trending on Pinterest right now. So how should an interior designer take advantage of the trend in traffic? What are some angles you can use to create content to capture such a captive audience?

In today’s Monday Marketing Minisode, Darla and Natalie share the THREE life moments that are trending. They also give you some fun ways to spin blog content to get yourself some pins and repins. Check it out!

What You’ll Hear On This Episode of Wingnut Social

  • [1:20] What’s trending on Pinterest?
  • [2:30] Celebrating Mother’s Day at home
  • [3:40] Virtual High School grad parties
  • [5:52] Father’s Day DIY
  • [7:15] Virtual Gift ideas
  • [8:05] It’s time to get creative
  • [9:51] Blooper Reel!

Resources & People Mentioned

Celebrating Mother’s Day 

Everyone’s scrambling to figure out how to celebrate the upcoming holidays at home. Next up? Mother’s Day. 30 million people save pins about Mother’s Day annually. Right now, the searches for this topic have skyrocketed up 2,971%. So how should a designer take advantage of that uptick?

Darla and Natalie recommend writing a blog post about Mother’s Day decor ideas for keeping it simple at home. What about home spa ideas to pamper your Mom? Write a blog post on celebrating the holiday during the Pandemic and you just might capture some traffic for your site. 

Life moments to remember: high school graduation party

Virtual parties are the name of the game. Parents are frantically searching for ways to celebrate their grads virtually. This life moment is a rite of passage and parents still want to make this unique situation special. Write a post about how to decorate for a virtual party. Or toss out some ideas for games to play over zoom. One thing everyone knows for sure—the class of 2020 is going to be a memorable one

Don’t forget Father’s Day

The world is hoping and praying that quarantine protocols will be lifted by June 21st. But the 22 million annual pinners are trying to be prepared. Snag this audience’s gaze by writing a post about virtual gift ideas for father's day or food recipes for your home BBQ. What about some crazy cocktails or trendy beers to celebrate Dad? 

With the current DIY situation the world has been thrust into, the chances of getting discovered and re-pinned is HOT right now. Listen to the minisode for more blog post ideas surrounding these upcoming life moments.

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The PR Strategy to Embrace In Times of Crisis with Andrew Joseph

The PR Strategy to Embrace In Times of Crisis with Andrew Joseph

April 22, 2020

A good PR strategy could make or break your business during this pandemic. Darla and Natalie are fans of doubling down and forging ahead—and so is PR guru Andrew Joseph. The industry is pivoting quickly and what was evergreen before isn’t relevant anymore. The whole world has shifted. Every magazine and publication is changing quickly to follow suit. 

So what is a designer to do? Andrew Joseph shares his PR advice in this episode of Wingnut Social—everything from content to pitch to ways to propel your business through this pandemic. If you’re ready to find a way to get YOUR design business to the forefront of the industry, don’t miss this one!

What You’ll Hear On This Episode of Wingnut Social

  • [0:46] Natalie saved Darla’s life
  • [2:15] Andrew Joseph joins Natalie and Darla again!
  • [5:37] The first indicator that the industry was pivoting
  • [9:30] How Andrew’s firm is pivoting during the crisis
  • [13:27] Pitches that might be well-received in April
  • [16:10] The value of working with a PR firm
  • [20:33] What a new client can expect
  • [25:18] Who comes out on top?
  • [28:42] Find a way to give back
  • [30:32] What up Wingnut: Golden Girl Edition
  • [32:18] Be your own PR company
  • [35:43] Blooper Reel!

Connect with Andrew Joseph

Resources & People Mentioned

What a PR Firm can accomplish for your design business

Andrew has been busier than ever, despite losing two clients. Someone’s contract was ending and she wanted out of her last month's payment. But he dug in his heels and gave her some advice: “Make that last payment and take advantage of everything I can deliver for you”. People don’t always realize the value of what a good PR firm can offer—no matter what stage of your business that you're in. 

You are paying your PR firm for their expertise in the industry, their reputation, and the connections they’ve developed over their careers. They know the decision-makers and will pitch the right ideas to the right people. They know the audience, the landscape, and the players. 

Andrew wants to build long-term relationships with his clients. To do that, he employs “middle-of-the-road” pricing. He knows his competition charges more, but he would rather be “an affordable luxury” to have long-term clients. 

Buckle-down with your PR strategy

NOW is the best time to captivate an audience. The 50% uptick in social media usage gives you a HUGE advantage. You will beat out the competition if you take this time and double-down with your strategy. Andrew Joseph agrees—don’t bury your head in the sand and hope to come out intact on the other side. 

If you can’t afford a PR firm or social media strategist, buy Amy Flurry’s book and DIY it. Be your own marketing and PR firm. Get active across social media platforms and get yourself in front of your audience. Social media and PR are long games—you need to start early and build momentum. 

In the rest of the episode, Andrew shares some pitch ideas that may give you an edge over the competition. We also talk about what he’s doing to give back during the pandemic and how to be authentic and sensitive during the coronavirus crisis. 

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Here’s How to Give Your Boosted Posts a Leg Up

Here’s How to Give Your Boosted Posts a Leg Up

April 20, 2020

posts are a great way to build a following. Wingnut Social recommends it over any other means of gaining more followers. Why? Because you’re gaining an engaged audience interested in YOUR content. 

They’ll interact with your posts and boost your performance—as opposed to a paid audience that will drop off the face of the earth. Shana Heinricy takes the wheel in this minisode to share how to make your boosted posts shine. 

What You’ll Hear On This Episode of Wingnut Social

  • [1:03] Why should you boost posts?
  • [2:20] What you NEED to know
  • [2:55] Boosting strategy #1
  • [4:19] Boosting strategy #2 
  • [4:49] Use Facebook Ads Manager
  • [8:20] What applies to Pinterest?
  • [9:20] What you should budget

Resources & People Mentioned

Two posting strategies to consider

When it comes to boosted posts on Facebook (Instagram, Pinterest, etc.) there is one thing that is especially important to note: the algorithm is still a factor. You are NOT buying impressions. Who sees your boosted post still depends on the performance of the post itself. That means you still need to craft an engaging post—something your audience wants to interact with. Here are the two strategies: 

  • Strategy #1: Wait 3-5 days after you post content and any post that has high engagement is what you boost. Doing this will increase the performance of a boosted post. The only downside is these posts are typically geared towards your followers while an ad targets a broader audience.
  • Strategy #2: Create a post specifically to be boosted. Build the ad around your best work or make it an introduction. Make it fun and engaging for your current audience and your target audience. 

Decide which strategy will work best for your business—and the time you have—and give one of them a shot. 

Targeting 101 for boosted posts

Shana recommends a simple but important strategy—use Facebook Ads Manager for targeting audiences. You can do it straight from the FB or Instagram apps, but you have fewer options available to you. For example, you can target a specific income bracket through ads manager, but you can’t in-app.

Shana also recommends using the least amount of targeting possible that will work for you. If you’re targeting a specific income bracket, you likely won’t need to choose a specific age group. Every simplification you can make leads to a broader audience for your boosted posts. 

Listen to this minisode to hear what Shana’s recommendations are for boosting Pinterest pins AND what you should budget for marketing and boosted posts. HINT: you can do a lot more than you think with a small budget. 

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THE Marketing Approach Designers Should Embrace with Kelly Campbell

THE Marketing Approach Designers Should Embrace with Kelly Campbell

April 15, 2020

A lot of designers are asking, how do I embrace marketing during this pandemic? Everyone has found themselves walking a tightrope—trying to find a delicate balance between sensitive and empathetic—but also trying to keep their business afloat. In this episode of Wingnut Social, Kelly Campbell joins Darla and Natalie to share her thoughts on a marketing approach.

Kelly spent 14 years launching, scaling, then selling her digital marketing agency. Now she allocates her time as an agency transformation coach, helping established companies delve into personal and business development. She’s also Wingnut Social’s very own business coach. Don’t miss out on her expert advice!

What You’ll Hear On This Episode of Wingnut Social

  • [2:17] Wingnuts very own Business Coach—Kelly Campbell 
  • [4:10] Creative ways to connect with potential clients
  • [12:55] Dissolve the line between personal and business
  • [15:50] How to avoid ‘salesy’ email marketing
  • [18:50] DO NOT discount but DO consider payment plans
  • [21:00] What should your social media strategy look like?
  • [26:31] 4 factors to consider when positioning yourself in the market
  • [32:47] What up Wingnut! round
  • [39:00] Blooper Reel!

Connect with Kelly Campbell

Resources & People Mentioned

Balance action with empathy with your marketing approach

In this “new normal” everyone is enmeshed in, Kelly points out that best practices have been thrown out the window. Everything we thought we knew is changing. Kelly points out that we NEED to keep marketing and filling pipeline’s but not pushing sales. On the other side of this, people will remember how you made them feel. You can offer free resources, webinars, seminars, blog posts, and podcasts. 

She also recommends getting personal with your social media and email marketing. The coronavirus has become everyone’s common denominator and discussion starter. Share how you and your family are doing, offer to be a figurative shoulder to lean on. Kelly has been waiting for these walls to come down for ages and wholeheartedly embraces integrating the personal and professional. 

Kelly supports being creative—you can offer to do free zoom consults for everyone bored at home. Help people get excited about the space that they HAVE to be contained in. You can give them a healthy distraction while building your brand awareness and also fostering a positive perception of your brand. It’s the time to practice empathy while taking action, or as Kelly likes to put it: “It’s not about hiding under the covers, it’s about stepping up”. 

The factors that influence the positioning of your business

If you’re finding yourself questioning your positioning in the market right now, you’re likely not alone. With everyone on the verge of collapse, they worry they’re no longer relevant. Kelly says you need to ask yourself these questions: Does your team have deep expertise where you’re positioned? Are they passionate about it? Is there a market demand for your goods or service? Can you make a profit with this?

In short, you’re positioned correctly if you have passion, expertise, market demand, and profitability. You NEED all four to have a successful business. How you position yourself needs to represent 75-85% of what you do. If you make a pivot with your business, you must consider those variables to find success. 

But right now, everyone is dealing with a demand problem—unless you sell groceries, toilet paper, or face masks. So consider it carefully before implementing any business changes. Instead, focus on what your strategy will be a few months from now, as we all emerge on the other side of the pandemic. 

Be sure to listen to the whole episode for email marketing call-to-action ideas, social media strategies, and practical ideas to get paid when everyone is experiencing cashflow problems. 

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Breaking News: Facebook Launches Small Business Grant Program

Breaking News: Facebook Launches Small Business Grant Program

April 13, 2020

Darla and Natalie don’t talk about Facebook often, but it’s THE topic of conversation today. Why? Because Facebook is changing the game and stepping up in a BIG way for small businesses. They found a few ways—both small and extravagant—to help small businesses survive and thrive. 

Facebook is launching a Small Business Grant Program to offer $100 million in cash grants and ad spend as a way to give back during the pandemic. Listen to this minisode of Wingnut Social for all the details—and a few other things they’re doing that could be a gamechanger for your business. 

What You’ll Hear On This Episode of Wingnut Social

  • [2:20] Details on the small business grant
  • [3:34] Sell gift cards for your business on FB
  • [6:23] Start a fundraiser for your small business
  • [7:30] Update temporary service changes
  • [10:09] Blooper Reel!

Resources & People Mentioned

Facebook’s Small Business Grant Program

The government has launched the Payroll Protection Program and the Economic Injury Disaster Loan (EIDL) to help small businesses stay afloat. But it might not be enough to support everyone struggling. So Facebook decided to offer $100 million to 30,000 different businesses in 30 countries. 

Here are the eligibility requirements to apply, listed on their website: 

  • The business must have between 2 and 50 employees
  • It has to have been in business for over a year
  • The business is experiencing challenges from COVID-19
  • Be in or near a location where Facebook operates

As of the date of recording (4/9/2020), you can go to the website (in the resources above) to find out if they’re offering grants in your area and sign up to receive an email for when they start accepting applications. 

Facebook updates that can positively impact your design business

Facebook has made a few tweaks and changes with its protocol: 

  1. Facebook is allowing you to make temporary edits to your business page to mark current hours, changes in the services you provide, etc. 
  2. They’re also allowing you to throw a fundraiser for your small business, similar to how you can throw a fundraiser on your Birthday for non-profits. 
  3. You will be allowed to set up a gift card for your business with one of the partners Facebook works with. It will be discoverable and accessible on your Facebook AND Instagram profiles. 

Facebook will be rolling out these changes soon (if they haven’t by the time this airs) so keep your eyes open and take advantage of these tools. In this minisode, Darla and Natalie share some great ideas for services an interior design business can offer with the purchase of a gift card. Listen for full details!

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How Taylor Spellman is Switching Gears with her Design Firm During the Pandemic

How Taylor Spellman is Switching Gears with her Design Firm During the Pandemic

April 8, 2020

The majority of design firms are having to switch gears during the coronavirus pandemic to keep their businesses running. It’s difficult to ‘social distance’ and complete design consultations but manageable with our current technology. But for remodeling, staging, and design implementation in general—it may be an impossible task.

Taylor Spellman—designer to the stars—joins Darla and Natalie to share how she’s navigating business during the Coronavirus Crisis. Taylor founded her interior design and staging firm at the age of 23 and has since built a name for herself. She offers a concierge level of service from conception to completion—with a bold and eclectic style that incorporates each person’s unique vision for their space. 

What You’ll Hear On This Episode of Wingnut Social

  • [0:52] Firefighters, taco shells, and kittens in trees
  • [2:17] Attend the Mydoma 19 Hours Virtual Design Conference
  • [3:44] How to use Proper Personal Protective Equipment (PPE) correctly
  • [5:35] Darla introduces Taylor Spellman—designer to the stars
  • [10:07] Taylor offers design services and high-end staging in NYC
  • [16:14] Take the time to communicate and calm your client’s anxiety
  • [21:33] Will Taylor restructure her business plan moving forward?
  • [27:14] Taylor is no stranger to overcoming adversity in tough times
  • [30:54] The secret to landing celebrity clients isn’t what you think...
  • [33:32] What up Wingnut! Round
  • [36:34] Connect with Taylor on the interwebs
  • [40:11] Blooper Reel

Connect with Taylor Spellman

Resources & People Mentioned

Taylor’s strategy with her design firm

New York City is currently fighting on the ‘frontline’ of the Coronavirus battle, with the number of those infected climbing exponentially every day. When reports of the virus began to spread around NYC, Taylor made a proactive decision to leave NYC and hunker down in Connecticut. Doing so included laying off some of her staff.

Taylor points out there’s a lot of “shame in the game” right now and that designers are feeling guilty about the decisions being made. She believes this is a time where we have to simply do the best we can. If you have to apply for a government loan or grant—it’s what you have to do. Laying off employees that wouldn’t be working opened them up for more assistance than she could give.

This isn’t failing. The nation is at a different level of unprecedented calamity—no one knows how the virus will play out. Taylor knew—being there are so many unknown variables—that this was the only way to sustain her business in the long run. She launched her business right before the housing market crash, so she’s learned to take the highs and lows in stride and pivot when necessary.

The importance of communication in times like this

Taylor has a reputation for going above and beyond for her clients and has built her business on hard work and dedication to any project—large or small. She admits that normally you have to handle clients with kid gloves, but that she’s been very frank through this ordeal. She’s reminding clients that not getting a throw pillow on time isn’t the end of the world. 

Instead, she points out that their health and their family is their TOP priority right now. It’s a time where everyone needs to be real, take things seriously, and prioritize what’s important. When clients get upset about something trivial, they must be reminded of that fact. When things return to some semblance of normalcy, she can step back in and wrap up their projects and leave everyone happy. 

The ladies cover SO much in this episode—what Taylor’s strategy is when she can emerge into the market again, how she lands celebrity clients, and the mantra she built her business on. Don’t miss this engaging and insightful episode!

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6 Tips to Stay Productive [and SANE] Working From Home

6 Tips to Stay Productive [and SANE] Working From Home

April 6, 2020

Figuring out how to stay productive when you aren’t used to working from home can drive you insane. Maybe you don’t have a home office and your kids are home with you (making a racket in the background). You’re constantly getting updates and notifications about the impact of the Coronavirus. There are endless distractions in your home. 

Sometimes it’s all just too much. So how do you stay sane? How do you learn to work from home AND be productive? In this minisode of Wingnut Social, Darla and Natalie share 6 tips that will help you stay on track, productive, and sane (whiskey MAY be involved).

What You’ll Hear On This Episode of Wingnut Social

  • [1:40] Tip #1: Keep a schedule!
  • [2:52] Tip #2: Get dressed
  • [4:06] Tip #3: Give yourself a break 
  • [4:45] Tip #4: Turn off your notifications
  • [6:43] Tip #5: Start a journal
  • [8:39] Tip #6: Stay connected
  • [11:03] Watch the ‘19 Hours’ webinar
  • [12:18] Blooper Reel! 

Resources & People Mentioned

Tip #1: Keep a schedule

Staying in bed a little longer sounds great, right? But Darla and Natalie point out it makes a dent in your productivity. Roll out of bed on time and work your normal schedule. That means starting on time—and ending on time. You’ll be more productive AND it will be an easier transition when things get back to normal.

Tip #2: Get dressed

Darla and Natalie get it—nothing sounds better than rolling out of bed and staying in your pajamas all day long. While taking advantage of working in your skivvies sounds appealing, it can hurt your productivity. Plus, it makes a positive psychological impact to shower, get dressed, do your hair and makeup, and so forth. 

Tip #3: Give yourself a break

Most of us no longer have a commute to work—which means less time to mentally prepare for the day. Schedule a transition time (10-15 minutes) to psych yourself up for the day. Taking breaks in-between scheduled work can also help you—as Darla phrases it—“cleanse your mental palate”. Read a little or listen to music. Do whatever gives you a moment of reprieve. 

Tip #4: Turn OFF your notifications

The ladies understand that you want to stay apprised and up-to-date on the current situation. But during the workday turn off your notifications. The News, social media, etc. can remove your focus—and alter your mood. Watch the news and catch up after your workday is complete.

Tip #5: Write things down

Make yourself a to-do list of things you need to do for clients, project management tasks, etc. Get yourself in order and stay on-task. Darla points out that journaling about your day and things you’re grateful for can make an impact on your mental well-being. Listen to hear the ladies chat about how they journal. 

Tip #6: Stay connected

The last—but not least—tip is to stay connected with your team. Don’t isolate yourself in your home. Familiarize yourself with different tools you can use (Asana, Slack, Trello, Ivy, Mydoma studio, etc.) to keep the lines of communication open. You have the time to get over the learning curve! 

Listen to the episode for all the details—and a way to have fun with your family while under quarantine. 

Connect With Darla & Wingnut Social

 

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