Designed by Wingnut Social | Interior Design Business

5 Easy Tips to Better Your Design Brand | Mini News

It’s summertime and business might be slowing down a bit as clients take vacations and sign off for the season. While things are slower, is there anything you can do to better your brand, like working on social channels, websites, and blogs? Absolutely! Our Marketing Director, Taylor, is here with some great digital housekeeping tips to take advantage of your free time and set yourself up for a great fall.
Got a topic for Mini News? Send it to info@wingnutsocial.com.
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
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Apple Podcasts: https://apple.co/3RJzmtK
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Ontological Design and Color Theory

Have you ever heard of ontology? Our guest today, Katie Decker-Erickson, is an expert in ontological design and color theory, which is the concept that colors and designs can impact the way we feel. Katie understands that humans are impressionable and can be changed by their environment, so the goal is not just to make a beautiful space, but to add intentional value through human-design connection.
Katie Decker began Color Works in 2007 to combine her love of color and beautiful design with her business savvy and the experience she gained while earning her MBA and certification from the International Association of Color Consultants and Designers. The result is a process-driven design firm that emphasizes your ROI just as much as it does choosing the right color. What began as a part-time endeavor is now a multi-million dollar business born of smart and intentional growth.
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📲CONNECT with Katie:
COLOR WORKS FIRM:
Website: www.colorworks.design
LinkedIn: https://www.linkedin.com/in/deckerkatie/
Twitter: https://twitter.com/MyColorWorks
Facebook: https://www.facebook.com/MyColorWorksDesign
Instagram: https://www.instagram.com/colorworks.design/
COLOR WORKS COACHING:
Website: https://colorworks.coach
Coaching Resources: https://colorworks.design/resources/
Instagram: https://www.instagram.com/colorworks.coach/
Facebook: https://www.facebook.com/colorworkscoaching
Youtube: https://youtube.com/@ColorfulConversations
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 Certified Color Consultation: https://www.aicceacademy.com/?ref=wingnut
"The 4-Hour Work Week" by Timothy Ferriss
"Ontological Design: Subject is Project" by Daniel Fraga
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The Top 3 Financial Red Flags for Service-Based Businesses

Money can be a difficult topic for some when evaluating their business, but don’t worry - today’s guest, Danielle Hendon, runs a firm offering financial advisory services to small business owners and is here to share some tips on avoiding 3 financial red flags.
Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for people, Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Danielle helps business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.
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📲CONNECT with Danielle:
Facebook: https://www.facebook.com/4CornersCFO
Instagram: https://www.instagram.com/4cornerscfo/
LinkedIn: https://www.linkedin.com/in/danielle-hendon/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine" by Mike Michalowicz
"Clockwork, Revised and Expanded: Design Your Business to Run Itself" by Mike Michalowicz
4 Corners CFO: https://4cornerscfo.com/wingnut
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How to Write a Book if You’re an Interior Designer

Are you an interior designer or a thought leader considering writing a book? Well…what does it take to get a book deal? What are options for self-publishing? How do you write a book in the first place? The process is overwhelming, but today’s guest, Stephanie Chandler of the Nonfiction Authors Association, is here to walk us through the process. Stay tuned!
Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a live event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer’s Digest, and Wired magazine.
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📲CONNECT with Stephanie:
Facebook: https://www.facebook.com/nonfictionauthorsassociation/
LinkedIn: https://www.linkedin.com/in/stephaniechandler
Instagram: https://www.instagram.com/nonfictionassociation/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Nonfiction Authors Association: https://nonfictionauthorsassociation.com/
Rizzoli (Publisher): https://www.rizzoliusa.com
Editorial Freelancers Association: https://www.the-efa.org
Association of Ghostwriters: https://associationofghostwriters.org
ACX (Audiobooks): https://www.acx.com
Findaway Voices (Audiobooks): https://findawayvoices.com
"A Well-Designed Business: The Power Talk Friday Experts Vol. 2" by LuAnn Nigara featuring Darla Powell
"10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less" by Dan Sullivan
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How to Create a Joyful Experience for Your Interior Design Clients

Interior design projects can sometimes be nerve-wracking for the client. While a beautiful design reveal can spark a lot of joy, there are many stressful steps that lead up to that moment, like budgeting, invoicing, and communication. How can we make sure the client is having a joyful experience throughout the entire process? Today’s guest, designer Katie McCaffrey, excels in creating a joyful experience for her clients from start to finish.
With over two decades of experience in interior design, Katie leads McCaffrey Design Group with a warm hearted approach and a curatorial eye. Her guiding vision is to design bespoke spaces that truly reflect each client’s individuality and create homes which function beautifully for her clients’ lives.
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📲CONNECT with Katie:
Instagram: https://www.instagram.com/mccaffreydesigngroup/
Website: https://www.mccaffreydesigngroup.com/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Sandra Funk (House of Funk): https://houseoffunk.com
"Animals in Translation: Using the Mysteries of Autism to Decode Animal Behavior" by Temple Grandin
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How to Stay Passionate and Motivated in the Interior Design Business

What does running ultra-marathons have to do with running an interior design firm? Today’s guest, Holly Snow Hollenbeck, is an inspiring former ultra-marathon runner, who takes lessons she learned as an athlete and applies them to running her interior design business.
Before establishing HSH Interiors in 2002, Holly developed her business acumen working in investment banking, consulting and at an internet start-up. Ultimately, she decided to pursue what she had always loved, and enrolled at UC Berkeley’s Interior Design Program. Now Holly helms a staff of 12 designers with two offices, one in SF and one in Tahoe. While Holly’s projects are predominantly in the Bay Area and Tahoe, her portfolio includes projects in Los Angeles and Wyoming.
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📲CONNECT with Holly:
Instagram: https://www.instagram.com/hshinteriors/
Website: https://www.hsh-interiors.com/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Grit: The Power of Passion and Perseverance" by Angela Duckworth
"At Home: A Short History of Private Life" by Bill Bryson
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How to Use Instagram Ads to Grow Your Account | Mini News

In the final excerpt from our latest informational webinar, “The 6 Keys to Success on Instagram,” we discuss how to use Instagram ads to grow your account. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
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How to Diversify Your Design Business With a Brick and Mortar Store

On today’s show, Lizzie McGraw of “Tumbleweed & Dandelion” discusses her brick and mortar store. Is it worth it? What does it take to open a store? How do you compete with big box companies like Amazon? Stay tuned!
Lizzie McGraw is an interior designer and the owner of Tumbleweed & Dandelion, a mainstay on the ever trendy Abbot Kinney Blvd. in Venice, CA. She established her home goods store over 25 yers ago and it remains the destination for scores of design and decor enthusiasts seeking anything from a custom made sofa to Tumbleweed’s own hand poured candles.Lizzie designed Tumbleweed & Dandelion with the intention of making sure everyone would feel welcome, whether they are spending money or not.
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📲CONNECT with Lizzie:
Instagram: https://www.instagram.com/tumbleweedanddandelion/?hl=en
Website: https://tumbleweedanddandelion.com/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Lizzie's Book: "Creative Style: Liveable, loveable spaces"
"American Family Style: Decorating, Cooking, Gardening, Entertaining" by Mary Randolph Carter
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YouTube: https://bit.ly/designedonyoutube

How to Grow Your Instagram Account and Increase Engagement | Mini News

We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on increasing engagement on analyzing metrics. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube

How the Right Clothing Creates Confidence as an Interior Designer

Are you terrific at interior design, but maybe not so terrific at dressing yourself? How do you dress for a photoshoot, or visiting a job site? How do you ensure your outfits match your brand? And how do you adjust your wardrobe when your body changes? Today’s guest, Angela Foster, answers all this and more.
After 20 years as an executive in the fashion and beauty space, Angela Foster now helps high-achieving petite women feel more confident by creating a closet they love. Her clients show up prepared and confident to brand photoshoots, keynote presentations, and everyday life because they enjoy a wardrobe filled with clothes that fit their height, flatter their body shape, and that they love to wear.
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📲CONNECT with Angela:
Facebook: https://www.facebook.com/AngelaFosterStyleCoach/
Instagram: https://www.instagram.com/angelastylecoach/
Pinterest: https://www.pinterest.com/5047055232cfd4923bc1db5efe60 95/
LinkedIn: www.linkedin.com/in/angelapetitestylecoach
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
5 Closet Staples: angelastylecoach.com/wingnut
"Find Your Red Thread: Make Your Big Ideas Irresistible" by Tamsen Webster
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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YouTube: https://bit.ly/designedonyoutube

How to Create Content That Converts to Clients | Mini News

We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on creating converting content. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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How to Go From Interior Design School to Starting Your Own Firm

Are you fresh out of interior design school and thinking about starting your own interior design firm? Today’s guest, Manuella Moreira, shares her journey on going from interior design school to branching out and starting her own firm. Stay tuned!
Since completing her studies at the New York School of Interior Design, Manuella has led projects of all phases and transformed homes in NY, CT, CA, FL, and across the U.S.Manuella has been repeatedly recognized for her efforts and received multiple awards including Rising Star, Gold Spirit Award and Design Excellence.She has been featured in The New York Times, Architectural Digest, HGTV, Forbes, Cottages & Gardens, Designer’s Today Magazine and Fairfield County Home.
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📲CONNECT with Manuella:
Instagram: https://www.instagram.com/manuellamoreirainteriors/
Manuella's Portfolio: https://manuellamoreira.com/ct-nyc-design-projects/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Glory and Brand Website Design: https://gloryandbrand.com
"Advocate to Win: 10 Tools to Ask for What You Want and Get It" by Heather Hansen
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube

How to Optimize Your Instagram Account | Mini News

We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on optimizing your Instagram account. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube

Why You Should Collaborate With a Kitchen and Bath Expert

Do you love designing every part of a home but the kitchen? It can be really challenging from a technical point of view. If you’re getting requests to design kitchens, how can you work around these challenges? Here’s a solution: collaborate with a kitchen and bath expert like today’s guest, Lesa Taylor!
As a Certified Kitchen and Bath Designer (CKBD) from the National Kitchen and Bath Association, Lesa solves the most difficult kitchen and bath challenges, by providing personalized and completely custom one-of-a-kind kitchen and bath solutions for clients’ unique needs, desires, and lifestyle. She is intensely thorough and invests in every project as if it was a design for her own home. Her kitchen and bath designs have been featured on HGTV 100 Day Dream Home!
***
📲CONNECT with Lesa:
Facebook: https://www.facebook.com/TayloredKitchensAndBaths
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Matterport: https://matterport.com
"$100M Offers: How To Make Offers So Good People Feel Stupid Saying No" by Alex Hormozi
"Let My People Go Surfing: The Education of a Reluctant Businessman" by Yvon Chouinard
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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Defining Your Brand Voice Will Lead To Your Ideal Client | Mini News

We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on solidifying your branding. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
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