Wingnut Social: The Interior Design Business Marketing Podcast
Creating a Sustainable Design Business through Profit First with Michele Williams

Creating a Sustainable Design Business through Profit First with Michele Williams

February 6, 2019

Marketing is important to any business, but there’s maybe one thing that’s more important than marketing: profit. So on today’s podcast, we’re doing something a little different and talking about the Profit First approach with expert and fellow podcaster Michele Williams.

Michele Williams is a certified Profit First professional who focuses on helping creative business owners grow the profit of their business. She’s the head honcho of Scarlet Thread consulting, and helps business owners fix their financials and better understand how money flows through their organization. She’s also the host of the Profit is a Choice podcast.

What You’ll Hear On This Episode of Wingnut Social

  • [1:10] Intro and why Natalie needs to listen to more podcasts
  • [3:22] LuAnn Live info!
  • [4:24] The 411 on Michele Williams
  • [5:31] What’s coming up for Michele and an intervention for Natalie
  • [7:43] How Michele happened upon the Profit First method
  • [10:30] How Profit First relates to marketing
  • [13:19] Profit First in a nutshell
  • [17:21] The Profit First methodology
  • [26:27] How to work with banks and bookkeepers
  • [32:45] The first resistance to Profit First
  • [34:55} What is Natalie’s major damage?
  • [38:09] Whut up, Wingnut?

Connect with Michele Williams

Resources & People Mentioned

Profit First in nutshell

On this week’s episode, Michele breaks down the “Profit First” approach to running a business by drawing an analogy to a family’s income. When you have a certain amount of money coming into the home, you know you have to budget a certain amount to pay necessities: mortgage, utilities, groceries, etc. It’s the same with a business, you may have $10,000 coming in, but you know you have to pay $2,000 to a vendor. But you rarely think about how much profit you are saving.

Michele tells Darla and Natalie that Profit First switches up the mindset of business owners, and tells them they need to sock away a bit of profit every month, to either allow the business to grow, or to pay for unforeseen expenses. And so what you’re doing by prioritizing and saving profit, is you’re investing in the sustainability of your business, and getting off the “living paycheck to paycheck” mentality of many business owners.

How to make a Profit First methodology

What’s maybe surprising about the Profit First approach is that it’s a literal change to how you manage your money. That may mean setting up a separate account in the bank, or even at another bank if you might be tempted to dip into an account at your current bank. In many ways, Profit First is about organizing your money in a structured way so it cannot slip into other revenue streams.

Most of the companies that Michele works with saves between 5% and 10% of their profit. But, as she told Darla and Natalie, not every business can do that. So even if you’re just starting out, putting a few dollars away a month will get the ball rolling.

Connect With Darla & Wingnut Social

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Is Blogging Dead for Interior Designers? with Carla Aston

Is Blogging Dead for Interior Designers? with Carla Aston

January 30, 2019

 

Blogging is one of the most effective ways to engage with potential clients and get your search engine optimization up to speed. So why does it feel like the last thing interior designers want to do? Today on the show, Carla Aston hits the reset button and tells you why you should be blogging.

Carla Aston has had her own design firm since 2001 and has been an industry leader in blogging, with her “Designed with Carla Aston” blog being a must-visit destination for anyone interested in interior design. Today on the Wingnut Social podcast, Carla talks about her blogging ROI, how her blog posts bring her bundles of web traffic, and throws a mean curveball into the Wut Up, Wingnut round.

What You’ll Hear On This Episode of Wingnut Social

  • [1:10] Intro and losing one’s blogging mojo
  • [4:15] Carla comes on to set things straight
  • [6:15] Why video isn’t everything
  • [11:12] Why you shouldn’t give up on blogging
  • [13:17] Carla’s enormous ROI
  • [16:50] How Carla has turned her SEO into consulting work
  • [21:45] How Carla’s blog speaks to more than one audience at once
  • [28:45] Carla’s process for getting blog posts out+
  • [36:35] Solve a problem with your blog posts
  • [38:00] What about ghostwriters?
  • [45:00] Whut up, Wingnut?

Connect with Carla Aston

Resources & People Mentioned

Video is not everything! Viva la blog!

A few years ago content creators made a big deal about a “pivot to video,” meaning they were de-prioritizing the written word online and putting resources behind video. But as Carla tells us, video isn’t everything. There are still plenty of people who want to scan or read content online. Not everyone wants to watch a 10-minute how-to video. Millions of internet users still want to read a quick article to get the tips or advice they need.

The key is to practice proper blogging procedures and hygiene. That means you have to have good headlines, you have to have great subheds so someone who is looking for specific information can scan and find it easily, and you have to organize your information in a way that makes sense to a reader who’s scanning your content.

SEO is a long game, and it’s worth it

Carla has been blogging since 2010, and it’s still paying off for her, thanks to her search engine optimization. Her blog comes up a lot not only for people looking for interior design ideas, but also for interior designers looking to advance their business. Using proper keywording and subheds, etc., has allowed Carla’s blog to be a trusted source in Google search results.

Darla asked Carla on this week’s episode: How many of your clients come through your blog. And Carla had a startling answer: All of them. And what she means is that she gets a lot of clients who find her blog and then hire her, but also that clients who are considering her find her blog and then spend time on it, and the blog, without trying to be, becomes a sales funnel for her.

Connect With Darla & Wingnut Social

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How to Gain Confidence in Your Marketing with Heather Havenwood

How to Gain Confidence in Your Marketing with Heather Havenwood

January 23, 2019

Marketing is essential to growing your interior design business. But a lot of times creative types (i.e. interior designers) suffer from a lack of confidence or what’s called imposter syndrome. Today on the show, Darla and Natalie tackle the problem head on with Heather Havenwood.

Heather is a self-described serial entrepreneur, of Havenwood Worldwide, LLC and Chief Sexy Boss. She is regarded as a top authority on internet marketing, business strategies and marketing. Getting her start in 1999, she has played an active role in the online marketing world since before most even had a home computer.

What You’ll Hear On This Episode of Wingnut Social

  • [2:15] Upcoming events!
  • [6:27] Heather’s background as an entrepreneur
  • [9:14] The two components to increasing your confidence
  • [13:58] How interior design is (sorta) like mowing your lawn
  • [17:45] The stats show: Women apologize too much
  • [21:50] The third entity
  • [27:10] How interior design is (sorta) like acting
  • [29:17] Dealing with rejection
  • [32:17] Whut up, Wingnut?

Connect with Heather Havenwood

Resources & People Mentioned

Be confident in your marketing by being unapologetically fierce

Heather says there are two factors that will help you boost your confidence and feel ready to land a big client. The first is learning to be unapologetic (or as she puts it, unapologetically fierce). We are taught from a young age to ask permission and to be hesitant to give our opinion, but interior designers are in the business of having opinions, and you need to be ready to stand firm behind your opinion as an expert in the field.

As Heather says, you may think that what you’re offering is obvious or interior design is easy, but for 99% of the people out there it’s not. It’s a foreign language that they don’t understand and they need help. So you should be unapologetic in offering your opinion, because you’re the one who knows design. When you’re selling your art it can feel weird, but it’s the business.

Learn to sell yourself

The second factor in boosting your confidence to improve your marketing is to learn to sell yourself, Heather says. That means you’re getting used to discussing your previous work and what knowledge and expertise you bring to interior design and to do that, you have to look at your expertise and knowledge as another entity.

As Heather says, by treating your expertise and knowledge as a third entity, you can view it as totally separate from you, so it’s not tied up in your own doubts or feelings about yourself. So if you think of it as another entity, then when someone comes to you with a design problem, you can say, “You should do x, y, or z” because of this third entity, aka your experience and knowledge. So rather than it’s “what I want,” it’s “this is what’s best.”

Connect With Darla & Wingnut Social

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Marketing Secrets for Your Interior Design Business with Michelle Binette

Marketing Secrets for Your Interior Design Business with Michelle Binette

January 16, 2019

Marketing your interior design business is a business all its own. Social media marketing is essential, but so is marketing in real life, and spreading that all-important word of mouth. So on today’s podcast, we’re talking with someone who knows marketing inside and out, because she was a professional marketer before leaving her corporate job to begin her career in interior design. Darla and Natalie talk with Michelle about how her marketing career informs her interior design business, how brand marketing and direct-response marketing are different, and how she drummed up her first client with a simple marketing trick.

In 2016, Michelle transitioned to interior design after spending 15 years as a marketer. Since then she’s worked on countless projects, has been featured in Design*Sponge and Room magazine. She’s also a former Roller Derby jammer, and she has her own podcast called Business Homies where she picks the brains of experts.

What You’ll Hear On This Episode of Wingnut Social

  • [2:15] Big news for the podcast
  • [7:25] How Michelle’s marketing background has helped
  • [9:21] Why Michelle turned to interior design
  • [14:40] How Michelle drew from her marketing background
  • [20:55] Why Michelle started a podcast
  • [25:45] Managing social media marketing
  • [28:10] The difference between brand marketing and direct response
  • [36:18] Try not to do too many things
  • [38:15] Whut up, Wingnut?
  • [23:13] Bloopers

Connect with Michelle Binette

Resources & People Mentioned

The marketing tip that helped Michelle get started

Michelle spent years in marketing, but as she says she didn’t have a lot of experience with online marketing. However, she knew right away that she needed to put up a blog (even though she didn’t tell family about it) that attracted the type of clients that would want to work with her, and turned away potential clients that would not, in the end, jibe with her personality. That’s a hard lesson to learn for anyone starting out, but Michelle’s years in marketing helped her figure that out from day one.

And knowing that, it allowed Michelle to really own her own personality, and not be afraid to be herself and share her true self as part of her business. It’s not always easy to be yourself in business, but if you’re going into business for yourself, it’s truly the only way to make yourself happy, and have an authentic connection with clients.

Make Facebook groups work for marketing your interior design business

Every interior designer should hear Michelle’s advice for maximizing the potential of Facebook groups. She lives outside of Toronto, and she’s a member of loads of Toronto Facebook groups, and each of those Facebook groups has rules about when you can post to promote your own business. So Michelle made a calendar for all of those Facebook groups, and she would make sure that on those days she’d go on to promote her interior design business.

Michelle tailored her posts in Facebook groups to be less promotional, more sharing blog posts, etc. She wasn’t trying to be overly promotional, but she would leave information if someone wanted to schedule a consultation. And the very first time she posted in a group, she landed a consultation. Social media marketing works, people!

Connect With Darla & Wingnut Social

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Social Media Success Stories with Yours Truly

Social Media Success Stories with Yours Truly

January 9, 2019

Social media is the biggest sea change to hit marketing in a long time, and there are few who would argue you shouldn’t have a social media presence. However, there are many who would argue about the return on investment for a business spending on social media. How can you be sure the money you’re spending is leading to actual client work? This week, Darla and Natalie open up their books and looks at what gigs they’ve gotten directly from social media.

Now it would be easy to fudge the numbers a bit, and count some accounts as driven by social media because maybe a client became aware of Darla Powell Interiors through Instagram or Pinterest. But Darla and Natalie take a hard look at the numbers, and only count the work they’ve landed directly from someone through a social media portal, whether it be Facebook, Houzz, or another platform. They also outline how much they charge and how many hours they work on a project, so you can then calculate your own ROI. The numbers may surprise you.

What You’ll Hear On This Episode of Wingnut Social

  • [2:43] LuAnn Live info
  • [6:05] Why Darla and Natalie are looking at Social Media ROI
  • [8:00] Behind the numbers
  • [9:26] Clients landed through Facebook
  • [11:30] Clients from Pinterest and Houzz
  • [15:45] Instagram ROI
  • [20:35] Whut up, Wingnut?
  • [23:13] Bloopers

Resources & People Mentioned

The #1 social media platform in terms of ROI

Darla and Natalie go through every social media account and track client work from each platform. Some, like Facebook, have yielded a handful of clients, and some, like Pinterest, may be more about generating word of mouth. But the top social media platform for interior designers in terms of ROI has been Instagram.

Instagram has generated four full-service projects for Darla and Natalie, including a full-home redesign and another that’s an entire floor of a house. And one of the clients from Instagram is actually Darla Powell Interiors’ first commercial project. The numbers truly show how much Instagram, and all social media, generate not just little red hearts, but actual green dollars for an interior design company.

Discover the true ROI of social media for interior designers

If you’re interested in seeing the numbers that Darla and Natalie discuss on this week’s show, you can email info[@]wingnutsocial.com for a PDF. The numbers don’t lie, and while skepticism is never a bad thing when it comes to ROI, as Darla and Natalie say in this week’s episode, the proof is in the pudding. Mmmmm…pudding.

Connect With Darla & Wingnut Social

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Why You Should Be Using Storytelling in Your Social Media with Susan Wintersteen

Why You Should Be Using Storytelling in Your Social Media with Susan Wintersteen

January 2, 2019

Sometimes social media feels like shouting into the void. Or even when you have an audience who’s responding to what you’re posting, it can feel like a beast that always needs to be fed. Sometimes you need to take a break from the pretty wallpaper photos and try storytelling. If you can tell a story on social media, then you can connect authentically and emotionally with an audience. Sometimes that’s a story about you, sometimes it’s a story about a client, but it’s always a story that people feel they can relate to.

Today’s guest on the Wingnut Social podcast has a story like none other. Susan Wintersteen runs Savvy Interiors in San Diego, California, but perhaps her most amazing work comes from her nonprofit, Savvy Giving by Design. Susan and her team redo spaces for children and families facing medical crises, often kids facing the long road of cancer treatments. Susan has built a community by telling the stories of Savvy Giving by Design’s work. On this episode, she tells Darla and Natalie how she discovered her method of social media storytelling, how she crafts her stories step by step, and how she navigates her clients’ privacy when telling these stories.

What You’ll Hear On This Episode of Wingnut Social

  • [3:15] New info for our event at LuAnn Live
  • [6:45] Darla presses record
  • [7:35] How Susan started Savvy Giving by Design
  • [8:45] Where storytelling comes in with Savvy Giving by Design
  • [12:37] The nuts and bolts of a Susan Wintersteen story
  • [14:53] How social media is different from press releases
  • [18:29] How to stay consistent with storytelling in your social media
  • [21:01] Build trust to enrich your storytelling
  • [26:05] What to do when the story goes the way you don’t want
  • [28:10] How to have a conversation with a client about sharing photos
  • [31:54] How to get involved with Savvy Giving by Design
  • [35:57] Whut up, Wingnut?
  • [39:23] Takeaways

Connect with Susan Wintersteen

Resources & People Mentioned

Storytelling through Social Media

About four years ago, Susan was introduced to a friend of a friend whose daughter was diagnosed with cancer. So Susan and her friend raised money to redo the kid’s room to make it a little more comfortable and fun as she underwent a year of chemotherapy. From there, Susan started her nonprofit where they makeover spaces for children facing a medical crisis.

Storytelling became a part of Savvy Giving by Design from the get-go. Susan had built a community on Facebook, they were able to raise $6,000 in three days, and from the jump she kept the community looped into the process. And as the people in the community got to know Susan and her voice, they started to respond to that.

How Storytelling Helps You Stand Out

Darla asked Susan how she constructs a story on social media for Savvy Giving by Design, and she takes a really fascinating approach. As she says, every story has a hero and a guide, and she considers herself the guide. And when they start telling a story, they start what she calls “pebbling” before “hitting with a brick.” So that might mean posting that she’s about to go meet with a family, or showing a little bit about what’s coming up for that particular project, and then gradually building from there.

One of the things Susan struggles with is information overload, making sure that her community knows what she’s working on, and that there’s no confusion between stories. So that means she creates specific anecdotes that help people identify with and relate to the individual stories of the kids and families facing a medical crisis. That also impacts the tone of her social media. Rather than writing press releases, Susan is trying to tell stories like she would to her friends, to connect with her audience on an emotional level.

Connect With Darla & Wingnut Social

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Becoming an Instagram Personality with Natalie Reddell

Becoming an Instagram Personality with Natalie Reddell

December 26, 2018

Everyone tells you that you need to be an “influencer” on Instagram. But what does that really mean? Does that mean you should have 10,000 followers, 20,000 followers? Does it mean brands are knocking down your door to work with you? There’s no one key number that will grant you magical influencer status, but if you can really make your personality shine on social media, you will build a following. And more importantly, you’ll connect with that following.

Case in point: Today’s guest on the Wingnut Social podcast, Natalie Reddell. Natalie is an interior designer based in Richmond, Virginia, and under her social media nom de guerre Commander-in-Chic, she’s made a name for herself in both the interior design social media sphere and the lifestyle/beauty worlds. On this episode, Natalie discusses how she grew her following on Instagram, how she navigates speaking two different audiences, and what makes her #struggle videos connect so strongly with audiences. And let’s just say her personality is not restricted to Instagram.

What You’ll Hear On This Episode of Wingnut Social

  • [2:45] News about some upcoming live events for Darla
  • [5:55] Does Natalie know Darla is stalking her?
  • [9:30] Why Natalie bailed on Twitter
  • [12:30] How Natalie got started with IGTV
  • [17:00] Be on Team Instagram
  • [21:45] Why you should be reaching out to brands
  • [28:30] How Natalie started her Commander-in-Chic brand
  • [34:25] Whut up, Wingnut?
  • [39:45] Takeaways

Connect with Natalie Reddell

Resources & People Mentioned

Have fun on Instagram

Darla asked Natalie how she got started making her #struggle videos, and even though the videos are about her struggles, she says she started doing them because they’re fun. As she says, no matter how much good intention you have, if you don’t enjoy what you’re doing on social media, eventually you’re going to stop. So you have to have fun, and then your audience will have fun with you, too.

Natalie is a living, breathing example of what Wingnut Social always preaches: Be authentic, be yourself, and people will follow you. As you’ll hear on this episode, Natalie has a story to tell, and because she does it with so much personality, people want to hear it.

Be on Team Instagram

Like all of us, Natalie saw some of her engagement on Instagram fade away when the platform changed its algorithm. But, she says it has gotten better, and one of the reasons that’s gotten better for her is because she has been an early adopter of new Instagram features. So when IG put out IGTV, she hopped on right away, and she found they reward adopting new features.

You only get seen by 10% of your followers now, which is obviously very frustrating. But, if you adopt new features IG puts out, whether it’s stories, or live, you’ll pop up more. They want their users to be using all of the bells and whistles, and your followers will get notified if you go live, so it’s an if-you-can’t-beat-’em-join-’em approach to social media, and it’s worked like gangbusters for Natalie.

Connect With Darla & Wingnut Social

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LinkedIn for Interior Designers with Joe Apfelbaum

LinkedIn for Interior Designers with Joe Apfelbaum

December 19, 2018

Interior designers know they have to be on Instagram and on Facebook and make sure all their pins look great on Pinterest. But LinkedIn is just a place to stick your résumé or look for your next hire, right? Wrong. LinkedIn can actually be a very fruitful networking platform if you put in the work and if you have a great strategy. And on today’s Wingnut Social podcast, we dig deep into how LinkedIn can pay off for interior designers.

Darla and Natalie welcome Joe Apfelbaum, CEO of B2B marketing firm Ajax Union to the show today, and Joe is all about LinkedIn. Joe started Ajax seven years ago to use advanced technologies to help businesses with their internet marketing. But what he realized is that many companies don’t actually have a marketing strategy, and many are ignoring a goldmine in LinkedIn. Today Darla and Joe talk about why LinkedIn can pay off, and why it’s so often ignored.

What You’ll Hear On This Episode of Wingnut Social

  • [3:30] Where Joe’s passion for marketing comes from
  • [7:32] How do you create a strong LinkedIn strategy?
  • [12:29] Who is on LinkedIn to connect with
  • [13:45] Don’t be a spammer
  • [17:45] Hashtags on LinkedIn and why Joe is a maniac
  • [20:36] The difference between posts and articles on LinkedIn
  • [23:33] Joe’s LinkedIn connection strategy
  • [25:25] Does LinkedIn have an algorithm?
  • [26:45] Whut up, Wingnut?
  • [23:13] Bloopers

Connect with Joe Apfelbaum

Resources & People Mentioned

LinkedIn: The 24/7 networking party

Darla tells Joe on this week’s show that she has 14,000 connections on LinkedIn, but she never really logs in. Joe draws the analogy of showing up to a networking party every day, but sitting in the corner and not talking to anyone. And this is actually most people’s problem with LinkedIn. It’s a very active platform, but few users are actually standing out by posting.

Joe cites some stats from Microsoft about LinkedIn’s usage. He estimates there are about 500 million professionals on LinkedIn, and 40% of those professionals log in every day. So what’s the problem? Only a million people are actually posting on LinkedIn. If you can create a LinkedIn strategy for posting every day on the platform, you can truly distinguish yourself. And Joe lays out how to build that strategy on this week’s episode.

Don’t be a spammer on LinkedIn

On this week’s show, Joe staged a sort of LinkedIntervention with Darla, encouraging her to log onto the platform more often, and engage with the people there a lot more often. But direct messages on LinkedIn can be really sales-y and annoying, so Joe cautions that you need to have a direct message strategy. Part of that is genuinely wanting to reach out and connect with people with whom you could do business.

You need to ensure that, when reaching out to people on LinkedIn, you’re not burdening or spamming them. So that means keep your messages short. People don’t spend more than seven seconds reading messages. Get straight to the point, offer them actual value, and don’t sell anyone anything ever. Try to build an actual relationship with them.

Connect With Darla & Wingnut Social

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Leverage Your Expertise to Become a Public Speaker with LuAnn Nigara

Leverage Your Expertise to Become a Public Speaker with LuAnn Nigara

December 12, 2018

You have ideas, you’ve been working your butt off for years gaining experience and insight, and now you want to share that with audiences. But, if you don’t have a lot of experience on stage or on mic, how do you become a public speaker? For interior designers, being able to guest on a podcast or speak at a conference can be huge for raising your profile and the profile of your business.

So today on the podcast, Darla and Natalie talk to the G.O.A.T., LuAnn Nigara, host of the A Well-Designed Business podcast. Darla opens the episode with an homage to LuAnn, who has been truly influential on her as she got her design business and the Wingnut Social podcast started. LuAnn began her career more than 30 years ago as a co-owner of Window Works, an award-winning window treatment and awning retailer in Livingston, NJ.

What You’ll Hear On This Episode of Wingnut Social

  • [4:57] LuAnn thinks it’s insane to have a podcast
  • [9:30] How LuAnn was inspired to start a podcast
  • [13:30] Getting more comfortable in front of people
  • [20:00] What was LuAnn’s first paid speaking gig
  • [24:02] Mistakes LuAnn has made as she’s carved out her public speaking career
  • [26:55] How LuAnn markets herself
  • [30:21] Whut up, Wingnut?
  • [27:35] Darla and Natalie’s takeaways

Connect with LuAnn Nigara

Resources & People Mentioned

How to become comfortable with public speaking

Not every interior designer is like LuAnn, naturally gifted at speaking to crowds. But if you want to become a public speaker, LuAnn has two bits of advice for you. The first is to just do it. There’s no substitute for practice. The second is to make sure you’re confident in your content. The less secure you are in your ability to speak, the more confident you have to be in your content, so that your content becomes second nature.

LuAnn also cautions that you don’t have to become a public speaker. If it’s really something you’re not comfortable with, then you should focus on your blog posts, or your other social media, or whatever way works for you. But Darla and LuAnn do dig into the ROI of public speaking, and its ability to bring in new clients. So if you have the knack, or want to develop it, it’s a worthwhile pursuit.

To become a public speaker: plan

If there’s one thing LuAnn said over and over again was at the root of her success: It’s her planning. She is a researcher by nature, so whenever she embarks on a new project, she researches it first, and then sets out a plan for how it’s going to go. The same thing applies to becoming a public speaker. You have to plan your approach, your content, and where you want to get your start.

Darla and Natalie asked LuAnn what her biggest mistake was as a public speaker, and though she admits to making mistakes, she views them as learning experiences that help her plan for the future. (She does cop to an ill-conceived “trinkets” venture, but other than that, it’s all learning experiences).

Connect With Darla & Wingnut Social

Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

Creating Email Funnels for Your Interior Design Business with Alycia Wicker

Creating Email Funnels for Your Interior Design Business with Alycia Wicker

December 5, 2018

You know how it is: You sign up for an email newsletter, and then the second it first appears in your inbox you delete it. So if you’re an interior designer, how do you get people to sign up for your email list, and how do you keep them interested in it once you do? The answer is email funnels, a system that automates your emails and keeps you engaged with your audience. Email lists are essential to reaching out to potential clients, and on this week’s Wingnut Social Podcast, Darla and Natalie go deep on funnels.

Alycia Wicker is this week’s guest, and though the bio she sent in was only a single sentence long, stating that she’s a business coach for interior designers, Alycia is much more than that. She runs an entertaining email newsletter, she produces amazing marketing guides for interior designers, and her diction is somewhere just north of sailor.

What You’ll Hear On This Episode of Wingnut Social

  • [1:50] Some nice lady wrote a nice article about Wingnut Social
  • [6:00] How Alycia got into coaching
  • [7:45] Why your email list matters
  • [10:20] Pay attention to the terms of service of email companies
  • [13:15] How to build an email list
  • [15:30] Creating lead magnets
  • [20:00] How to find your voice with your lead magnets
  • [23:30] What is an email funnel?
  • [27:15] The magic number for email frequency
  • [31:40] Whut up, Wingnut?
  • [34:45] Darla and Natalie’s takeaways

Connect with Alycia Wicker

Resources & People Mentioned

Why email matters to your interior design business

Getting your work in front of potential clients’ eyes is never easy. As Alycia notes, everyone has had difficulties with Facebook’s algorithm ignoring their posts. The “magical unicorn” of Facebook is dead, and if you want to really engage with your audience you need to speak to them directly. But that’s not the only reason email is so important for interior designers.

It’s vital that you build and maintain a great email list because you are then not dependent upon other platforms, like Facebook, to bring traffic to you. You own it, you talk directly to the people who want to hear from you. And you get to drive traffic to your own website, which has enormous benefits in the long run.

How to create an email list without being annoying

You can put a “subscribe for updates” link wherever you like, but unless people really love you, they’re not going to invite you into their inbox. But what you can do is show readers that you are able to solve a problem they have. So maybe that’s putting up a blog post that shows how to properly do a coffee table, then you have a link to your newsletter so they can get more helpful advice like that.

Essentially, when we’re talking about getting people to sign up to your email list, we’re talking about lead magnets. As Alycia says, you should have more than one lead magnet if you want to build your list quickly. Your first goal for an email list is 1,000 subscribers, and to do that you should be looking at what content you already have, and adding lead magnets to that content to get people onto your email list. And from there, you create email funnels to automate communication with potential clients, which is how you turn leads into clients.

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