Creating Email Funnels for Your Interior Design Business with Alycia Wicker

December 5, 2018
00:0000:00

You know how it is: You sign up for an email newsletter, and then the second it first appears in your inbox you delete it. So if you’re an interior designer, how do you get people to sign up for your email list, and how do you keep them interested in it once you do? The answer is email funnels, a system that automates your emails and keeps you engaged with your audience. Email lists are essential to reaching out to potential clients, and on this week’s Wingnut Social Podcast, Darla and Natalie go deep on funnels.

Alycia Wicker is this week’s guest, and though the bio she sent in was only a single sentence long, stating that she’s a business coach for interior designers, Alycia is much more than that. She runs an entertaining email newsletter, she produces amazing marketing guides for interior designers, and her diction is somewhere just north of sailor.

What You’ll Hear On This Episode of Wingnut Social

  • [1:50] Some nice lady wrote a nice article about Wingnut Social
  • [6:00] How Alycia got into coaching
  • [7:45] Why your email list matters
  • [10:20] Pay attention to the terms of service of email companies
  • [13:15] How to build an email list
  • [15:30] Creating lead magnets
  • [20:00] How to find your voice with your lead magnets
  • [23:30] What is an email funnel?
  • [27:15] The magic number for email frequency
  • [31:40] Whut up, Wingnut?
  • [34:45] Darla and Natalie’s takeaways

Connect with Alycia Wicker

Resources & People Mentioned

Why email matters to your interior design business

Getting your work in front of potential clients’ eyes is never easy. As Alycia notes, everyone has had difficulties with Facebook’s algorithm ignoring their posts. The “magical unicorn” of Facebook is dead, and if you want to really engage with your audience you need to speak to them directly. But that’s not the only reason email is so important for interior designers.

It’s vital that you build and maintain a great email list because you are then not dependent upon other platforms, like Facebook, to bring traffic to you. You own it, you talk directly to the people who want to hear from you. And you get to drive traffic to your own website, which has enormous benefits in the long run.

How to create an email list without being annoying

You can put a “subscribe for updates” link wherever you like, but unless people really love you, they’re not going to invite you into their inbox. But what you can do is show readers that you are able to solve a problem they have. So maybe that’s putting up a blog post that shows how to properly do a coffee table, then you have a link to your newsletter so they can get more helpful advice like that.

Essentially, when we’re talking about getting people to sign up to your email list, we’re talking about lead magnets. As Alycia says, you should have more than one lead magnet if you want to build your list quickly. Your first goal for an email list is 1,000 subscribers, and to do that you should be looking at what content you already have, and adding lead magnets to that content to get people onto your email list. And from there, you create email funnels to automate communication with potential clients, which is how you turn leads into clients.

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Master Pinterest with the Tailwind App with Melissa Megginson

November 28, 2018
00:0000:00

There are roughly 4.5 billion apps that proclaim they’ll help you manage and schedule your social media, but there’s one in particular that is really piquing the interest of graphic designers: Tailwind. A social media scheduling app that allows you to post to Pinterest and Instagram, two very important platforms for interior designers, Tailwind is a key tool for those who are doing their own social media.

So today on the podcast Darla and Natalie are talking to Melissa Megginson, the community manager of Tailwind, who describes her job as being there to make sure Tailwind’s users look good and are having success on Pinterest and Instagram.

What You’ll Hear On This Episode of Wingnut Social

  • [3:28] Can you harass Melissa? (Spoiler alert: Yes)
  • [4:25] What exactly is Tailwind
  • [6:45] Natalie gets down to brass tacks
  • [8:04] Tailwind’s magical fairy dust algorithm
  • [10:10] Pinterest best practices
  • [14:05] What are Tailwind’s tribes?
  • [15:20] Using Instagram with Tailwind
  • [19:30] Tailwind’s analytics
  • [21:00] What is SmartLoop?
  • [23:54] Whut up, Wingnut?
  • [27:35] Darla and Natalie’s takeaways

Connect with Melissa Megginson

Resources & People Mentioned

How you can use Tailwind for your interior design business

Posting to Pinterest and Instagram is essential for interior designers’ marketing efforts, but it takes a TON of time. As Melissa tells us on this week’s episode, Tailwind allows you to schedule your pins from your computer, from your blog, wherever it’s most convenient, and allows you to post directly to Instagram as well.

One of Tailwind’s greatest features is what Darla calls its “magical fairy dust algorithm” (™) which allows users to see when the most effective times to post are, and then the app schedules your pins and posts to those times. The Smart Schedule looks at your PInterest and Instagram followers and when they’re on the most often, allowing you to increase your visibility. It lets you get that 5 to 10 pins a day, at least, in front of your followers’ eyes.

Create an aesthetic on Pinterest

Pinterest can be huge for interior designers, but one thing a lot of designers struggle with is content. Whether you’re new, or you haven’t been thinking of content online for years, you may not have hundreds of photos or blog posts to share. That’s why Melissa recommends thinking of Pinterest as a magazine rather than a catalog. Build an aesthetic that people will be interested in on Pinterest, rather than just showing your own work.

Melissa is a wealth of knowledge about how to get the most of your Pinterest and Instagram, and one of the fascinating things she says is that it’s best for your Pinterest to not just be your own work. As she says, a representative from Pinterest recommended that you split about 50/50 between your content and other people’s content that you find compelling or matching your aesthetic.

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Bolster Your Presence by Creating Community with Amy Flurry

November 21, 2018
00:0000:00

It’s easy to feel like we live in two different worlds these days, one online and one in real life. And so interior designers often craft two separate marketing and networking strategies, one for each. But that doesn’t have to be the case. Just because you’re working to develop your social media presence doesn’t mean your real-life connections don’t play a role. Today we’re talking about how creating community with real people in real, high-definition life can help you build your online presence as well.

That’s because today we’re talking with Amy Flurry, author of Recipe for Press and Recipe for Press: Design Edition, and a leading expert in how interior designers can get more press for their work. Amy Flurry is an editor and contributor to some of the biggest magazines on the newsstand (Lucky, Country Living, Condé Nast Traveler, InStyle, Better Homes & Gardens). Her book, Recipe for Press, has been called “the small business blueprint for DIY publicity,” packed with good, no-nonsense advice on how to get your story or product onto the pages of influential publications. Amy’s lectures and workshops serve to further educate entrepreneurs on how to refine their message, engage media and create relationships with editors and bloggers, including powerful examples from across industries and around the country, plus her own art company.

What You’ll Hear On This Episode of Wingnut Social

  • [4:09] How to get started using the power of community
  • [6:38] Where Amy got the idea for this approach
  • [9:10] How to make Amy’s strategy work for you
  • [16:00] Offer value to those who attend your events
  • [19:22] It doesn’t have to be a huge event
  • [28:30] Whut up, Wingnut?
  • [30:58] Natalie and Darla’s takeaways

Connect with Amy Flurry

Resources & People Mentioned

Small-batch gatherings, big-picture strategy

Amy’s book was initially a total DIY project. She wrote it, produced it and launched it herself. And she booked her own speaking engagements. But instead of trying to land large auditoriums, she started putting together gatherings with other interior designers for the book. The events then become about more than just the book, Amy puts on her editor’s cap and thinks about how the events can produce content that all of the attendees can take and share and use for themselves.

When Amy throws an event, she invites other designers, or people who enjoy design, who might be interested in what she has to learn. But she also invites local magazine editors who might be interested in meeting those designers, and she will share photos from the event and encourage others to do so as well. And so the idea is that the event happens in one, real-life place, but has many other “tentacles” as she says, that can help a variety of people and be used online.

It’s about creating community, not competition

When Amy first started putting together her small events, she realized quickly that she wanted to invite people she didn’t know, instead of default to the people already in her contacts list. And she invited a designer from Nashville who came and was so excited by it, she emailed the group afterward with a recap of all the takeaways, and then invited Amy to Nashville to do a similar event in her town. That designer then used that gathering that she threw to take pictures of her home, which she then used in a myriad of ways, including landing an article in HGTV Magazine.

Amy says that while designers may have concerns about their competition, the truth is there’s enough work for everyone, and creating community can help foster learning and networking that lead to amazing opportunities. You want to make sure if you’re throwing events for other designers, you’re offering something of value for them. Otherwise, as Amy says, “it’d be really weird.”

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Facebook Collaborations to Grow Your Design Business with Nancy Ganzekaufer

November 14, 2018
00:0000:00

Going live on Facebook can be a great way to connect with, and build, your audience. But it can also be election-night-level anxiety-producing. Luckily, the Wingnut Social Podcast has you covered. This week, Darla and Natalie discuss everything you need to have in place before you go live, what benefits you’ll see in collaborating on Facebook streams, and the one trick today’s guest uses to make Facebook Lives seem totally natural. And no, there’s no way you’re guessing it.

Business coach Nancy Ganzekaufer joins Natalie and Darla on this week’s episode, breaking down how she got started on Facebook Live, and what her famous Weekend Wine Down broadcasts have done for her business. Through her work, Nancy empowers creative entrepreneurs to build the life and business they have always wanted. She leads by example through her hard work, encouragement, and most of all, her no b.s. leadership style.

What You’ll Hear On This Episode of Wingnut Social

  • [3:30] How Darla and Nancy bonded over too much whiskey
  • [4:45] How Nancy started wining down and how that helped her level up her business
  • [6:54] Start doing Facebook Lives on your personal page
  • [11:30] How to get your Facebook Live game off the ground
  • [16:06] Think of only one person you’re trying to talk to when you do your livestreams
  • [18:30] The three words that will transform your business
  • [23:15] How long you should give livestreams a chance before re-evaluating
  • [25:27] What up, Wingnut?
  • [30:58] Natalie and Darla’s takeaways

Connect with Nancy Ganzekaufer

Resources & People Mentioned

Facebook collaboration has real-life ROI

When Nancy first started her Weekend Wine Down Facebook Live shows, it was for a reason many people can relate to: She was uncomfortable talking to a camera all on her own. She was so uncomfortable, in fact, she put googly eyes on either side of her camera so she would have something to look at while she was talking. But what started out as daunting has now become second nature to her and a huge value to her audience.

On this week’s episode, Nancy talks about how her weekly chats have brought in all sorts of different creative types, from entrepreneurs to fitness coaches. It’s a win-win-win situation for Nancy: Her audience learns from her guests, the audience values Nancy for bringing them that guest, and past guests have landed clients through the Weekend Wine Downs.

How to get started with Facebook Live

If you want to get started using Facebook Live, but aren’t sure how, Nancy recommends making it easy on yourself. Commit to doing a 15-minute show once a week where you’re giving tips in your area of expertise. And if you’re anxious about it, grab another designer from another state (so they can’t compete for your business) and have them do it with you.

Getting up on Facebook Live and truly making it valuable for your audience requires just a little planning, a little commitment and maybe a couple tools to help improve the experience. Nancy uses a platform called BeLive which brings all the bells and whistles that makes it fun for an audience. And that’s just the tip of the iceberg of all of the great advice Nancy delivered on this week’s episode of the podcast!

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How Social Media Video Can Transform Your Marketing with Tori Toth

November 7, 2018
00:0000:00

Video can seem so daunting to any business, never mind the solopreneur Interior Designer. It takes time to learn how to make great videos, and then it takes time to shoot and edit them. But, as our guest on today’s episode tells us, it’s not as hard as it looks, and it’s worth it. Today’s episode tackles the basic equipment you may need, whether your smartphone can do the trick, and how to turn simple video shoots into content resources that can last you months on numerous different platforms. We’re unlocking the social media video toolbox today on the Wingnut Social Podcast.

Tori Toth joins Natalie and Darla on this week’s episode. Tori is a renowned home stager and lifestyle authority, visibility strategist, educator, YouTuber, blogger and international speaker whose clientele spans the globe. Her peers recently recognized her as one of RESA 2018 Top 100 Most Influential People in Real Estate Staging. Her how-to videos on YouTube have reeled in more than a million views, thanks in no small part to her former career as a TV reporter.

What You’ll Hear On This Episode of Wingnut Social

  • [4:54] How Tori became convinced that video was the way to go
  • [7:21] Is there a generational gap when it comes to making and watching videos online?
  • [11:08] How to get started with video
  • [13:20] How to get clear audio while you’re shooting
  • [15:30] Some of the biggest mistakes Tori has made
  • [17:45] Facebook is going all-in on video
  • [18:53] Has video changed how Tori does business?
  • [22:05] Should you be sharing your video across all platforms, or pick the best one?
  • [25:35] What up, Wingnut?
  • [37:52] Natalie and Darla’s takeaways

Connect with Tori Toth

Resources & People Mentioned

Social media video is just the beginning

While not everyone is going to be a natural when it comes to using video on social media, it’s worth it to take the time to learn, because as Tori says in this episode, the video is just the beginning. Once you make a video, you can pull the audio to use elsewhere, you can use still images on your social media, you can pull quotes and make graphics out of them.

That doesn’t mean you have to be on camera for an hour at a time. Think of how you can make short, entertaining videos for your social media. Not only will it help get you out there as an expert in an area, it’ll provide a wealth of content for you to use down the line.

Set it and forget it with your videos

You don’t need to be a professional cinematographer to make great videos for social media. As Tori says, the first step is to just set up a video camera in the corner, set it and forget it. Just let it record what you’re doing in the house, to get sort of “behind the scenes” footage. From there you can do more close-ups, some reaction shots from clients, scripting etc. But videos are really constructed out of various components, so all you have to do is make each individual component, to make it feel less overwhelming.

Tori gave some basic equipment recommendations for making your first social media videos, and one vital piece of advice: Make sure your camera has a flip screen. If you’re shooting yourself, you’re going to want to make sure that you’re not cutting off your own head, and that the shot is framed the way you want it. But Tori also advised against letting equipment stand in your way. Start using what you have today. And if that means using your iPhone, use your iPhone.

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Why Image Quality Matters in Your Digital Marketing with Linda Holt

October 31, 2018
00:0000:00

When photos are such an enormous part of a business, as they are for interior designers, it can be tempting to think you need the most expensive “pro” equipment on the market to make your shots pop. But! The truth is you carry the very technology you need to take amazing photos in your pocket nearly every day, and gorgeous pictures are just one swipe away. On today’s episode of the Wingnut Social Podcast, we talk with a professional photographer who shoots exclusively on the iPhone about how you can optimize your phone photos and why photo quality is so essential to your social media marketing.

Linda Holt, who joins Natalie and Darla today, puts it best: “No matter how beautiful the room, you put up a crappy photo and it’s going to fall flat.” Linda launched her interior design business in 2011 after a 25-year career as one of Boston’s top commercial headshot photographers. Her past photography clients sought her out not only for her ability to make them look their very best but for her skill in having their personality shine through the lens. Today she applies those very same principles to designing rooms that not only look beautiful but reflect the unique personality of the homeowner and their family. And she helps other interior designers with their photography and photo-editing skills to make sure they’re getting the most out of their images.

What You’ll Hear On This Episode of Wingnut Social

  • [4:02] Who is Linda Holt and why did she switch to shooting with an iPhone?
  • [6:01] Linda’s past life as a headshot photographer
  • [6:46] Mistakes graphic designers often make with their photography
  • [10:01] Is iPhonographer a word?
  • [11:06] When does the iPhone not cut it?
  • [13:20] How important are your photos to your brand?
  • [14:20] What photography apps should interior designers get to know?
  • [16:57] When is a photograph just a lost cause?
  • [20:37] The danger of using others’ photographers
  • [25:24] What up, Wingnut?
  • [30:06] Natalie and Darla’s takeaways

Connect with Linda Holt

Resources & People Mentioned

The key to image quality is cropping

Natalie asked Linda what she sees as the biggest mistakes made by interior designers when they post their photos, and right away Linda had an answer: Not cropping enough. As she says, sometimes a photo gives a viewer “too much to look at,” and it’s not clear exactly what the viewer should be looking at.

Linda says interior designers often don’t expose their photos correctly, either, meaning the photo is too dark and it’s hard to see, or it’s too light and it’s washed out. She even offers a quick tip on how to fix these common problems, even if you’re not a professional photographer.

iPhones will get you great image quality, but not in every case

Linda tells a great story about how she went to a conference and heard a renowned photographer speak about how she uses her iPhone even for cover shoots for big magazines. That changed everything for her when it came to her interior design photography. But she did say there are still circumstances when it’s better to call in an architectural photographer. For instance, when lighting needs to be brought in to ensure the entire room is evenly exposed, your iPhone alone can’t do that.

Linda also discusses a circumstance we’re all familiar with: She has a bathroom that she needs to have photographed, but the iPhone just can’t capture the whole thing. So she hires an architectural photographer to come in with a full-frame camera that can capture the whole thing. So your cell phone is great, but you have to know when it’s not the right tool.

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Instagram ROI for Interior Designers with Widell and Boschetti

October 24, 2018
00:0000:00

When Darla first met Barette Widell and Christina Boschetti, they were on a panel where the audience was all interior designers, who tend to dress a certain way and be very put together. But there were Widell and Boschetti, on the panel wearing baseball caps adorned with pom-poms. They immediately stood out from the crowd, and one could even say they are honorary Wingnuts.

Both Christina and Barette join Darla and Natalie for today’s episode, talking about the time commitment required to make Instagram work for your business, and how authenticity has allowed them to rise above the ranks. Social media has definitely been their best tool to showcase their work and to spread the word. W + B gets most of their projects not only from word of mouth, but Instagram and Houzz. Barette is in charge of Instagram and pushes the stories, and as they say, it’s like they already have their own show. All of their clients (including potentials) can watch in real time what is going on in their family, “social” and of course daily non-routines of their work life.

What You’ll Hear On This Episode of Wingnut Social

  • [4:05] Why were Barette and Christina wearing pom-pom hats?
  • [7:40] How W+B built business relationships through Instagram
  • [8:38] The early days of their social media strategy
  • [11:55] Be sure to give proper credit if sharing someone else’s work
  • [15:03] How being relatable on Instagram has paid off for W+B
  • [16:43] Why there aren’t “mistakes” on social media, just learning processes
  • [19:00] How they use Instagram to sell products
  • [23:33] What up wingnut?
  • [28:05] Darla and Natalie’s takeaways

Connect with Widell + Boschetti

Resources & People Mentioned

Instagram has a legit ROI for interior designers

That panel mentioned above was a gamechanger for Widell and Boschetti, and they landed that gig thanks to their prominence on Instagram. The pom-pom hats, the authentic, unpretentious way they go about things, that’s all part of who they are and of course what their brand is. And as they say on this episode, there’s a domino effect to social media.

Just like in Hollywood, someone who looks like they’re so busy and doing so much work, everyone is going to want a piece of them. Which is why being consistent on Instagram is so important: It projects that you’re in demand.

How to use social media if you don’t have an established portfolio

One of the things Barette and Christina said this episode that could be so helpful for designers just getting started: Don’t be afraid to share other people’s work to signal what sort of design you like, or what you’re going for. It’s a good way to network on social media, and it lets you show off your tastes and what you’re aspiring to, as well.

But a key component to sharing others’ work is to make sure you credit and tag them. It’s important to give proper credit, in case the post goes viral, and aside from being just good manners, it’s a chance to support other designers. Social media is full of accounts that repurpose without proper tagging. Don’t be that guy.

Connect With Darla & Wingnut Social

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SEO for Interior Design Blogging and Websites with Justin Easthall

October 17, 2018
00:0000:00

Everyone knows that search engine optimization (SEO) is important for their company’s web traffic, but it can feel as difficult to parse SEO best practices as it is the tax code, and just as fun. On today’s show, Darla and Natalie break down simple, actionable advice for how interior design companies can improve their SEO without losing their minds, and bust a few myths while they’re at it.

Joining Natalie and Darla today is Justin Easthall, the web design wizard behind Easthall Designs and Darla’s website, along with the Wingnut Social site. Justin has been designing websites for more than 20 years and has designed hundreds of websites during that time, picking up skills in online marketing and more than a few awards to boot. Justin discusses how to optimize images for the web, how important mobile versions of your site are, and why he wants the biggest conkers around (we didn’t ask any follow-up questions to that).

What You’ll Hear On This Episode of Wingnut Social

  • [2:45] Who is Justin and what’s up with his amazing accent?
  • [3:57] What is SEO and why is it so important?
  • [5:54] What’s the first thing you do to improve your SEO?
  • [9:40] Keyword tips and tricks
  • [13:44] How to optimize your images so your site isn’t a turtle
  • [17:05] The most important thing you can do regarding offsite SEO
  • [22:45] How important is it for your website to be mobile-friendly?
  • [26:02] What up wingnut?
  • [28:21] Darla and Natalie’s takeaways

Connect with Justin Easthall

Resources & People Mentioned

The two sides of SEO

Right off the bat, Justin has some great insight into what SEO actually is, dividing it into two sections of sides: onsite SEO and offsite SEO. Onsite SEO is all of the stuff we typically think of when talking about SEO, it’s all of your content, blog posts, images, making sure your site loads quickly, etc. It’s all the technical SEO you do on your site.

Offsite SEO is all of the work you do to drive to your site, such as social media, Google AdWords, etc. Justin also goes into techniques for improving your offsite SEO, which is some tricky stuff.

Some keyword tips for your Interior Design SEO

Justin drops all kinds of knowledge and value bombs all over this episode, but one key insight (no pun intended) concerns making your keywords truly valuable for you and your audience. For instance, if you use location-specific keywords, whether someone actually searches for that location or not, Google will prioritize your content as being local to that user.

Justin also walks through some other keyword tips and answers the question everyone wants to know the answer to: How often do I have to blog optimized for search engines?

Connect With Darla & Wingnut Social

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Use rewardStyle to Become an Influencer with Taylor Walker Sinning

October 10, 2018
00:0000:00

You work hard to build a following on social media (and these days, it feels harder than ever to do so), but to what end? What can you do with that social media “influence?” Well, there’s a way to provide a service to your audience and to monetize your social presence with an easy-to-use app that not a lot of people fully understand. After today’s episode, you’ll have a Ph.D. in how to use rewardStyle.

On today’s show with Natalie and Darla is Taylor Walker Sitting, a certified personal trainer, nutrition expert, and social media master. She has an enormous following on Twitter and Instagram, and she’s taken the role of social media influencer to the next level, working with huge brands. As she says, her goal is to empower women to be their best selves in the most real way possible.

What You’ll Hear On This Episode of Wingnut Social

  • [03:10] What is the rewardStyle LiketoKnowIt app and why does everyone want a piece?
  • [7:14] How to make rewardStyle work for you
  • [10:04] If you don’t take your role seriously, you can really damage your brand as an influencer.
  • [14:40] What is a micro-influencer and how influential are they?
  • [15:30] How to set up a posting schedule that reaches your audience
  • [18:44] How to use rewardStyle with your blog
  • [21:45] What mistakes has Taylor made on her journey to becoming an influencer?
  • [26:19] What up wingnut?
  • [28:21] Darla and Natalie’s takeaways

Connect with Taylor Walker Sinning

Resources & People Mentioned

What is rewardStyle and how do you use it?

As Taylor told Darla and Natalie on this episode, rewardStyle has a “Liketoknowit” app that allows people on social media to share products, and then when their followers buy those products, you get paid. It’s a really easy-to-use app, though you do have to apply. And as Taylor says, she didn’t get in on her first try, so it’s worth applying more than once.

Now rewardStyle started off as focused on fashion, but if you’re sharing home products or anything that relates to your business, you can use it, too.

Use rewardStyle, and be smart about what you’re recommending

One of the most important bits of advice Taylor shared is that just because she can work with a brand, doesn’t mean she will. She needs to ensure the product she’s endorsing is solid, and that it’s right for her audience. It’s easy to think “Oh, I’ll take the money for that endorsement,” but in the long run, you’re going to shortchange yourself.

One way to ensure you’re making the right choices when it comes to what brands you work with is to have a strong media kit. Taylor goes into what comprises a great media kit, and shares hers as well (linked above!).

Connect With Darla & Wingnut Social

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How IGTV Can Help You Build Your Interior Design Biz with Claire Jefford

October 3, 2018
00:0000:00

There are lots of options when it comes to promoting or building a community around your Interior Design Consulting Business. But one of the newest and best ways is through broadcasting short videos via IGTV (InstagramTV). One designer who is doing amazing things on IGTV is Claire Jefford.

Claire owns and runs her own award-winning Interior Decorating firm and is also an Interior Design Business Coach. She is passionate about marketing, creating videos, and having organized processes to fuel her business success. One of the greatest things about her is her authenticity: she openly shares decorating tips, design advice, and proven strategies for running a business on her IGTV and YouTube channels for anyone to learn from.

In this conversation, Claire shares her IGTV story, explains why anyone can get started (and why nobody has an excuse not to), and walks through IGTV best-practices and a whole lot more.

What You’ll Hear On This Episode of Wingnut Social

  • [0:45] Who is Claire Jefford, and why does she record video with no pants?
  • [5:01] What IS IGTV and why does Claire know so much about it?
  • [5:59] Creating an IGTV channel is not all that hard
  • [8:28] BEWARE the difference in aspect ratio: you’re going vertical
  • [9:30] How the geniuses at Instagram made us post fresh content
  • [14:37] The differences in Claire’s strategy for IGTV vs YouTube
  • [20:35} Are Instagram Stories and IGTV redundant?
  • [23:40] Do lighting and audio matter on IGTV?
  • [26:20] Mistakes Claire has made that have taught her how to do it right!

Connect with Claire Jefford

Resources & People Mentioned

Creating engaging video content has never been easier

IGTV is changing the way creators are able to share their expertise and engage with those who are interested in the topics they speak about. Claire Jefford knows it to be true from her own experience. Before IGTV, her primary experience with video has been on YouTube, but she’s found that IGTV enables her to provide content and interact with her audience in ways she has never been able to do on YouTube.

As an interior design consultant, Claire shares more than just her expertise relating to color and design, she also teaches other designers how to run their Interior Design Consultation businesses more efficiently, find and engage with clients, and make the most of every opportunity. One way she’s doing it these days (with great results) is through IGTV. You can hear what she’s doing and how she’s doing it on this episode of Wingnut Social.

You don’t need expensive equipment or a professional appearance for IGTV

The Interior Design Consulting industry does have a professional look to it - absolutely. We specialize in making things beautiful. But don’t let that mindset convince you that you’ve got to invest lots of money into starting an IGTV channel.

You don’t.

In this conversation with Darla, Claire explains how easy it is to set up your own IGTV account, the kind of equipment you need to do it well (it can cost less than $25), and why she sometimes broadcasts without putting on makeup first, and even on one occasion - without her pants. Claire is an engaging and funny lady, so be sure you take the time to listen.

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