Designed by Wingnut Social | Interior Design Business

Storytelling Through Video: The Best Way to Market Your Business

Did you know that marketing your interior design business via video on your social channels is more than just showing the pretty spaces? That’s right - it’s about storytelling. Today’s guest, Jude Charles, is an expert in storytelling, filmmaking, and marketing. We discuss how interior designers can create 10 stories in their business to attract and close the right client, plus how to incorporate it in your marketing, and much more!
For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
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📲CONNECT with Jude:
Instagram: http://instagram.com/judecharles
Website: http://judecharles.co/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
Jude's previous episode: https://youtu.be/ISR_ypRb4-k
LuAnn Nigara docuseries: https://www.youtube.com/live/F0QRVIDk6Kk?feature=share
Get the 10 storytelling prompts: judecharles.co/wingnut
"The Seven Levels of Intimacy: The Art of Loving and the Joy of Being Loved" by Matthew Kelly
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Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
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Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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Instagram Content Ideas for Interior Designers | Mini News

Are you a new interior designer trying to figure out what to post on social media? Are you a veteran designer with lots of content to post, but not sure how to split it up? On today's Mini News, Darla shares some info from Wingnut's new "Instagram for Interior Designers" course. Stay tuned to learn about content pillars and content mixes, and you just might develop a new social media plan today!
Got a topic for Mini News? Send it to info@wingnutsocial.com.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
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Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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YouTube: https://bit.ly/designedonyoutube

How to Have Difficult Conversations and Find Confidence, Success and Love

Do you struggle to have the difficult conversations? Are you a business owner or manager who wants to be a better leader? Do you want to find confidence, success, and even love? Life coach David Wood believes having difficult conversations is the doorway to a better life. In this episode, he outlines the 9 tough conversations of powerful leadership to help improve communications with teammates, partners and clients.
After life as a consulting actuary to Fortune 100 Companies, David built the world’s largest coaching business, becoming #1 on Google for “life coaching”. He believes the tough conversations we avoid are our doorways to confidence, success and even love - in both work and life. David coaches high performing entrepreneurs, executives and teams - and even prison inmates - to amazing results AND connection. One conversation at a time.
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📲CONNECT with David:
LinkedIn: https://www.linkedin.com/in/focus-ceo
YouTube: https://www.youtube.com/c/ExtraordinaryFocuswithDavidWood
Twitter: https://twitter.com/focusceo
Facebook: https://www.facebook.com/extraordinaryfocus
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
David's previous episode: https://youtu.be/p_3shxCRoDc
"Mouse in the Room" book: https://mouseintheroom.com
"Loving What Is" by Byron Katie
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
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Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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Instagram Announces Ads in Search Results and Reminder Ads | Mini News

Did you hear the latest Instagram news? Instagram is currently testing new ad placements, so you may start seeing ads in your search results and as reminder notifications. Tune in and learn all about these new ads, plus how these ad placements may help get your business discovered.
Got a topic for Mini News? Send it to info@wingnutsocial.com. 
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube

Trademarking 101: Dos and Don’ts for Business Owners

So you’re a business owner considering getting a trademark. But can you even get the trademark, or is it worth it? If you've got limited funds and energy, what do you trademark first: your business name, your product name, or your logo? Once you have a trademark, what can you do with it? Do you really need a lawyer, or can you DIY it? Answers to all this and more from this week’s guest, trademark expert Samantha Bradshaw.
Samantha thrives on the contagious passion from fellow business owners. She uses that to help them get InLine, creating the confidence and legal foundation necessary in any successful business. InLine Legal delivers affordable, price predictable and convenient legal services to your business so you can focus on actually running it.
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📲CONNECT with Samantha:
Instagram: https://www.instagram.com/inlinelegal/
Website: https://www.inlinelegal.com/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
Trademark Quiz: https://www.inlinelegal.com/trademarkquiz
"We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power" by Rachel Rodgers
"Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machin" by Mike Michalowicz
Mike Michalowicz episode: https://youtu.be/RZf_0PKxMQs
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
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Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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How to Run Your Interior Design Business in an Economic Downturn

Recessions can be terrifying for business owners. You may be wondering, how can I continue to run my business through an economic downturn? Do I have to lower my prices? Will I lose clients? Don’t fret - Austin-based interior designer Laura Pankonien is here to discuss how she successfully runs her design and construction firm during a recession, plus how she managed to start her business during the 2008 recession. Laura shares some “recession proof" strategies to keep clients coming even with lowered budgets. Stay tuned!
Laura Pankonien is an Austin-based interior designer and founder of design and construction firm The Pankonien Group (TPG). Through her 16 years in business, Laura has made a name for herself through her full-scale home projects as well as kitchen projects, becoming known as a go-to kitchen designer in the region. In 2022, Laura opened Austin’s first curated homewares store of its kind—Bleu by TPG—in Davenport Village. She has been featured in Southern Living, House Beautiful, BHG, and more.
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📲CONNECT with Laura:
The Pankonien Group: https://www.instagram.com/thepankoniengroup/
bleu (Laura's Showroom): https://www.instagram.com/bleubytpg/?hl=en
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The Enneagram" by Helen Palmer
"Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business" by Gino Wickman
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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The Power of Process: Level up Your Confidence, Business, and Life

Did you know scaling your business can actually be accomplished by simplifying it? Rebecca Hay joins us to discuss why leveraging the power of process allows entrepreneurs to upscale their business. Listen and learn about developing repeatable systems and how to stick to them, dealing with conflict, and how to increase your confidence so you can design the business and life of your dreams.
Rebecca Hay is an international speaker, podcast host, business coach & CEO of Rebecca Hay Designs. In addition to running her design business, she helps interior designers around the world find entrepreneurial freedom - time, money, & creativity without sacrificing the things that matter most. Rebecca values collaboration over competition and shares a uniquely candid approach.
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📲CONNECT with Rebecca:
YouTube: https://www.youtube.com/@RebeccaHayDesigns
Instagram: https://www.instagram.com/rebeccahaydesigns/
Pinterest: https://www.pinterest.ca/msrebeccahay/?eq=rebecca%20hay&etslf=3668
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell/
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
A Well-Designed Business® | Interior Design Business Podcast: https://podcasts.apple.com/us/podcast/a-well-designed-business-interior-design-business-podcast/id1084245525
"The E-Myth Revisited" by Michael E. Gerber
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
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Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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Get a Better Explore Page With This New Instagram Feature | Mini News

How to Get a Better Explore Page With This New Instagram Feature: Did you know that you can tell Instagram what your interests are so they can show you more content that you actually like? You can get a better explore page with this new Instagram feature, “Manage Interests.” In this episode, Darla guides us through the process, and here are the steps:
1) Click the hamburger icon at the top right of your Instagram profile page.
2) Go to Settings.
3) Go to account.
4) Go to manage interests.
5) Select your interests from the provided categories and start seeing more of what you like and less of what you don’t!
ASMR: “ASMR stands for autonomous sensory meridian response; a term used to describe a tingling, static-like, or goosebumps sensation in response to specific triggering audio or visual stimuli.”
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube

Get Out of Your Comfort Zone and Grow Your Business (with Jessica Lackey)

Do you find yourself trapped in terror town when it comes to running your business? Strategy Advisor and Fractional COO Jessica Lackey joins us to discuss taking the right level of challenge to make sure fear isn’t running your business. Jessica explains how this can be applied practically for interior designers and home pros to avoid stagnancy and balance “risky” decision-making with more certainty.
Jessica Lackey is a Strategy Advisor and Fractional COO for soul-centered entrepreneurs and small businesses. She combines her deep experience in strategy consulting, Fortune 500 operations leadership, and a coaching practice to radically transform you and your business for sustainable success. She offers group programs, 1:1 business and operations consulting, and Fractional COO services.
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📲CONNECT with Jessica:
LinkedIn: https://www.linkedin.com/in/jessica-lackey/
Instagram: https://www.instagram.com/jessicalackey_consulting/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level" by Gay Hendricks
🏠FOLLOW Wingnut Social:
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube

How to Get Verified on Instagram and Facebook With Meta Verified | Mini News

After Elon Musk's success with Twitter Blue, Meta is following suit with Meta Verified, a subscription bundle to help you establish and grow your presence on Instagram and Facebook. With Meta Verified, you get verification with a government ID, proactive account protection, access to direct account support and more. On today's Mini News sesh, Darla walks us through all the features of Meta Verified, shares why she decided to join the waitlist, and how you can use Meta Verified to leverage your business and marketing.
Join the waitlist to get Meta Verified: https://about.meta.com/technologies/meta-verified?campaign_id=19725375025&extra_1=s%7Cc%7C649038763560%7Ce%7Cmeta%20verified%7C&placement=&creative=649038763560&keyword=&gclid=CjwKCAiAmJGgBhAZEiwA1JZollGZV2FMmBpRHmdCwDhCa9wUs1QZFnmB54PIagv-GCGX3Ic3ZXqEHRoC5uEQAvD_BwE
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
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Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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YouTube: https://bit.ly/designedonyoutube

Positioning 101: How to Reach Your Ideal Clients With a Positioning Statement

Do you have a positioning statement for your business? What is positioning anyway, and how is it different from branding? Darla explains the importance of positioning, how it differs from your branding, and how a perfect positioning statement can help you reach your ideal clients. 
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
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Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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YouTube: https://bit.ly/designedonyoutube

How to Get Discovered by More Interior Design Clients on Instagram | Mini News

Want to know how to get discovered by more clients on Instagram for your interior design business? Darla is here to help with a quick tip on optimizing your Instagram bio! Did you know that your handle and username are the only two searchable fields on Instagram? Check out these tips for improving your bio and start getting discovered by more clients on Instagram!
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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YouTube: https://bit.ly/designedonyoutube

How to Have a Million-Dollar Design Business in Less Than 2 Years

If you're a business owner, how important is utilizing social media for your business? Do you really need to get on camera? Allison Handler of Allison Handler Design joins us to discuss how she made a million-dollar business in less than 2 years, largely to the credit of her social media accounts. Allison shares how she utilizes her socials, how they helped her grow her business, and how her social media converts to lots of paying clients.
It all begins and ends with relationships. Allison Handler Design prides itself on building and maintaining incredible relationships with both clients and vendors, working hard every day to make sure that a client’s wants and needs are satisfied by keeping a close-knit but wide-reaching team of vendor partners on hand to seamlessly execute the vision. As lead designer and visionary, Allison oversees all projects, ensuring the AHD aesthetic is incorporated while keeping the client’s personal preferences.
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📲CONNECT with Allison:
Website: https://www.allisonhandlerdesign.com
Instagram: @allisonhandlerdesign
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
A Well-Designed Business® | Interior Design Business Podcast: https://podcasts.apple.com/us/podcast/a-well-designed-business-interior-design-business-podcast/id1084245525
"Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too" by Gary Vaynerchuk
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
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How to Stop Spam Comments on Instagram | Mini News

Have you ever received a comment on Instagram that seems suspicious? Do you get a lot of comments that say “promote it on,” “DM us,” and more? On today’s Mini News sesh, Darla is walking us through how to stop spam comments on Instagram by using the hidden words tool in your profile settings. Stay tuned to learn how to stop bots from commenting on your posts!
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
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Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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YouTube: https://bit.ly/designedonyoutube

How to Do Less Work by Automating Your Business (with Shanice Miller)

Feeling tapped out in your business but not sure how to delegate, or even where to start? Today’s guest Shanice Miller specializes in business productivity and project management, and she has lots of tips and tricks that will leave you feeling equipped to begin streamlining tedious processes and allow space for creativity. Shanice discusses which admin items service-based business owners tend to lose the most time doing, how automating your business frees up time and space for creativity, and defines the difference between an SOP, a template, and an automation. If you’re ready to start taking some work off your plate as a business owner, don’t miss this episode!
Shanice Miller is a business productivity consultant, specializing in project management, who helps businesses save hundreds of hours—and thousands of dollars—by identifying and creating solutions for operational inefficiencies.
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📲CONNECT with Shanice:
LinkedIn: https://www.linkedin.com/in/shanicemiller/
Instagram: https://www.instagram.com/tasklygroup_/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
Asana: https://asana.com/
ClickUp: https://clickup.com/
"The Defining Decade: Why Your Twenties Matter--And How to Make the Most of Them Now" by Meg Jay
Check out tasklygroup.com/darla for a free training on HOW TO GET TO 6 & 7 FIGURES WHILE DOING LESS.
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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YouTube: https://bit.ly/designedonyoutube