Designed by Wingnut Social | Interior Design Business
The interior design business podcast for interior designers, architects, and home professionals. Hosted by interior design and digital marketing pro, Darla Powell. #interiordesign
Listen on:
Episodes
Monday Apr 27, 2020
Monday Apr 27, 2020
A few big life moments are sneaking up on the calendar—and they’re trending on Pinterest right now. So how should an interior designer take advantage of the trend in traffic? What are some angles you can use to create content to capture such a captive audience?
In today’s Monday Marketing Minisode, Darla and Natalie share the THREE life moments that are trending. They also give you some fun ways to spin blog content to get yourself some pins and repins. Check it out!
What You’ll Hear On This Episode of Wingnut Social
[1:20] What’s trending on Pinterest?
[2:30] Celebrating Mother’s Day at home
[3:40] Virtual High School grad parties
[5:52] Father’s Day DIY
[7:15] Virtual Gift ideas
[8:05] It’s time to get creative
[9:51] Blooper Reel!
Resources & People Mentioned
Pinterest
Celebrating Mother’s Day
Everyone’s scrambling to figure out how to celebrate the upcoming holidays at home. Next up? Mother’s Day. 30 million people save pins about Mother’s Day annually. Right now, the searches for this topic have skyrocketed up 2,971%. So how should a designer take advantage of that uptick?
Darla and Natalie recommend writing a blog post about Mother’s Day decor ideas for keeping it simple at home. What about home spa ideas to pamper your Mom? Write a blog post on celebrating the holiday during the Pandemic and you just might capture some traffic for your site.
Life moments to remember: high school graduation party
Virtual parties are the name of the game. Parents are frantically searching for ways to celebrate their grads virtually. This life moment is a rite of passage and parents still want to make this unique situation special. Write a post about how to decorate for a virtual party. Or toss out some ideas for games to play over zoom. One thing everyone knows for sure—the class of 2020 is going to be a memorable one.
Don’t forget Father’s Day
The world is hoping and praying that quarantine protocols will be lifted by June 21st. But the 22 million annual pinners are trying to be prepared. Snag this audience’s gaze by writing a post about virtual gift ideas for father's day or food recipes for your home BBQ. What about some crazy cocktails or trendy beers to celebrate Dad?
With the current DIY situation the world has been thrust into, the chances of getting discovered and re-pinned is HOT right now. Listen to the minisode for more blog post ideas surrounding these upcoming life moments.
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Wednesday Apr 22, 2020
Wednesday Apr 22, 2020
A good PR strategy could make or break your business during this pandemic. Darla and Natalie are fans of doubling down and forging ahead—and so is PR guru Andrew Joseph. The industry is pivoting quickly and what was evergreen before isn’t relevant anymore. The whole world has shifted. Every magazine and publication is changing quickly to follow suit.
So what is a designer to do? Andrew Joseph shares his PR advice in this episode of Wingnut Social—everything from content to pitch to ways to propel your business through this pandemic. If you’re ready to find a way to get YOUR design business to the forefront of the industry, don’t miss this one!
What You’ll Hear On This Episode of Wingnut Social
[0:46] Natalie saved Darla’s life
[2:15] Andrew Joseph joins Natalie and Darla again!
[5:37] The first indicator that the industry was pivoting
[9:30] How Andrew’s firm is pivoting during the crisis
[13:27] Pitches that might be well-received in April
[16:10] The value of working with a PR firm
[20:33] What a new client can expect
[25:18] Who comes out on top?
[28:42] Find a way to give back
[30:32] What up Wingnut: Golden Girl Edition
[32:18] Be your own PR company
[35:43] Blooper Reel!
Connect with Andrew Joseph
Andrew’s 1st Episode on Wingnut Social
Andrew’s Personal Instagram
Andrew Joseph PR Instagram
Andrew Joseph PR on LinkedIn
Andrew on Twitter
Andrew’s PR Website
Resources & People Mentioned
The Chaise Lounge Podcast
Christina Juarez’s Caftan Challenge
Aspire Design And Home
Amy Flurry’s Book Recipe for Press
Wingnut Social Episode with Amy Flurry
Cheminne Taylor-Smith
Sustainable Furnishings Council
What a PR Firm can accomplish for your design business
Andrew has been busier than ever, despite losing two clients. Someone’s contract was ending and she wanted out of her last month's payment. But he dug in his heels and gave her some advice: “Make that last payment and take advantage of everything I can deliver for you”. People don’t always realize the value of what a good PR firm can offer—no matter what stage of your business that you're in.
You are paying your PR firm for their expertise in the industry, their reputation, and the connections they’ve developed over their careers. They know the decision-makers and will pitch the right ideas to the right people. They know the audience, the landscape, and the players.
Andrew wants to build long-term relationships with his clients. To do that, he employs “middle-of-the-road” pricing. He knows his competition charges more, but he would rather be “an affordable luxury” to have long-term clients.
Buckle-down with your PR strategy
NOW is the best time to captivate an audience. The 50% uptick in social media usage gives you a HUGE advantage. You will beat out the competition if you take this time and double-down with your strategy. Andrew Joseph agrees—don’t bury your head in the sand and hope to come out intact on the other side.
If you can’t afford a PR firm or social media strategist, buy Amy Flurry’s book and DIY it. Be your own marketing and PR firm. Get active across social media platforms and get yourself in front of your audience. Social media and PR are long games—you need to start early and build momentum.
In the rest of the episode, Andrew shares some pitch ideas that may give you an edge over the competition. We also talk about what he’s doing to give back during the pandemic and how to be authentic and sensitive during the coronavirus crisis.
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Wingnut Social Podcast Sponsor
www.curreyandcompany.com
On Facebook
On Twitter: @Curreyco
On Instagram: @Curreyco
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Monday Apr 20, 2020
Monday Apr 20, 2020
posts are a great way to build a following. Wingnut Social recommends it over any other means of gaining more followers. Why? Because you’re gaining an engaged audience interested in YOUR content.
They’ll interact with your posts and boost your performance—as opposed to a paid audience that will drop off the face of the earth. Shana Heinricy takes the wheel in this minisode to share how to make your boosted posts shine.
What You’ll Hear On This Episode of Wingnut Social
[1:03] Why should you boost posts?
[2:20] What you NEED to know
[2:55] Boosting strategy #1
[4:19] Boosting strategy #2
[4:49] Use Facebook Ads Manager
[8:20] What applies to Pinterest?
[9:20] What you should budget
Resources & People Mentioned
Facebook Ads Manager
Two posting strategies to consider
When it comes to boosted posts on Facebook (Instagram, Pinterest, etc.) there is one thing that is especially important to note: the algorithm is still a factor. You are NOT buying impressions. Who sees your boosted post still depends on the performance of the post itself. That means you still need to craft an engaging post—something your audience wants to interact with. Here are the two strategies:
Strategy #1: Wait 3-5 days after you post content and any post that has high engagement is what you boost. Doing this will increase the performance of a boosted post. The only downside is these posts are typically geared towards your followers while an ad targets a broader audience.
Strategy #2: Create a post specifically to be boosted. Build the ad around your best work or make it an introduction. Make it fun and engaging for your current audience and your target audience.
Decide which strategy will work best for your business—and the time you have—and give one of them a shot.
Targeting 101 for boosted posts
Shana recommends a simple but important strategy—use Facebook Ads Manager for targeting audiences. You can do it straight from the FB or Instagram apps, but you have fewer options available to you. For example, you can target a specific income bracket through ads manager, but you can’t in-app.
Shana also recommends using the least amount of targeting possible that will work for you. If you’re targeting a specific income bracket, you likely won’t need to choose a specific age group. Every simplification you can make leads to a broader audience for your boosted posts.
Listen to this minisode to hear what Shana’s recommendations are for boosting Pinterest pins AND what you should budget for marketing and boosted posts. HINT: you can do a lot more than you think with a small budget.
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Wednesday Apr 15, 2020
Wednesday Apr 15, 2020
A lot of designers are asking, how do I embrace marketing during this pandemic? Everyone has found themselves walking a tightrope—trying to find a delicate balance between sensitive and empathetic—but also trying to keep their business afloat. In this episode of Wingnut Social, Kelly Campbell joins Darla and Natalie to share her thoughts on a marketing approach.
Kelly spent 14 years launching, scaling, then selling her digital marketing agency. Now she allocates her time as an agency transformation coach, helping established companies delve into personal and business development. She’s also Wingnut Social’s very own business coach. Don’t miss out on her expert advice!
What You’ll Hear On This Episode of Wingnut Social
[2:17] Wingnuts very own Business Coach—Kelly Campbell
[4:10] Creative ways to connect with potential clients
[12:55] Dissolve the line between personal and business
[15:50] How to avoid ‘salesy’ email marketing
[18:50] DO NOT discount but DO consider payment plans
[21:00] What should your social media strategy look like?
[26:31] 4 factors to consider when positioning yourself in the market
[32:47] What up Wingnut! round
[39:00] Blooper Reel!
Connect with Kelly Campbell
Kelly on Instagram
Kelly’s Website
Kelly’s Podcast
Kelly on LinkedIn
Resources & People Mentioned
BOOK: The Trauma of Everyday Life
Balance action with empathy with your marketing approach
In this “new normal” everyone is enmeshed in, Kelly points out that best practices have been thrown out the window. Everything we thought we knew is changing. Kelly points out that we NEED to keep marketing and filling pipeline’s but not pushing sales. On the other side of this, people will remember how you made them feel. You can offer free resources, webinars, seminars, blog posts, and podcasts.
She also recommends getting personal with your social media and email marketing. The coronavirus has become everyone’s common denominator and discussion starter. Share how you and your family are doing, offer to be a figurative shoulder to lean on. Kelly has been waiting for these walls to come down for ages and wholeheartedly embraces integrating the personal and professional.
Kelly supports being creative—you can offer to do free zoom consults for everyone bored at home. Help people get excited about the space that they HAVE to be contained in. You can give them a healthy distraction while building your brand awareness and also fostering a positive perception of your brand. It’s the time to practice empathy while taking action, or as Kelly likes to put it: “It’s not about hiding under the covers, it’s about stepping up”.
The factors that influence the positioning of your business
If you’re finding yourself questioning your positioning in the market right now, you’re likely not alone. With everyone on the verge of collapse, they worry they’re no longer relevant. Kelly says you need to ask yourself these questions: Does your team have deep expertise where you’re positioned? Are they passionate about it? Is there a market demand for your goods or service? Can you make a profit with this?
In short, you’re positioned correctly if you have passion, expertise, market demand, and profitability. You NEED all four to have a successful business. How you position yourself needs to represent 75-85% of what you do. If you make a pivot with your business, you must consider those variables to find success.
But right now, everyone is dealing with a demand problem—unless you sell groceries, toilet paper, or face masks. So consider it carefully before implementing any business changes. Instead, focus on what your strategy will be a few months from now, as we all emerge on the other side of the pandemic.
Be sure to listen to the whole episode for email marketing call-to-action ideas, social media strategies, and practical ideas to get paid when everyone is experiencing cashflow problems.
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Wingnut Social Podcast Sponsor
www.curreyandcompany.com
On Facebook
On Twitter: @Curreyco
On Instagram: @Curreyco
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Monday Apr 13, 2020
Monday Apr 13, 2020
Darla and Natalie don’t talk about Facebook often, but it’s THE topic of conversation today. Why? Because Facebook is changing the game and stepping up in a BIG way for small businesses. They found a few ways—both small and extravagant—to help small businesses survive and thrive.
Facebook is launching a Small Business Grant Program to offer $100 million in cash grants and ad spend as a way to give back during the pandemic. Listen to this minisode of Wingnut Social for all the details—and a few other things they’re doing that could be a gamechanger for your business.
What You’ll Hear On This Episode of Wingnut Social
[2:20] Details on the small business grant
[3:34] Sell gift cards for your business on FB
[6:23] Start a fundraiser for your small business
[7:30] Update temporary service changes
[10:09] Blooper Reel!
Resources & People Mentioned
White Lion Cafe
Facebook Business Resource Hub
Facebook’s Small Business Grant Program
How to set up a gift card to sell on Facebook
Facebook’s Small Business Grant Program
The government has launched the Payroll Protection Program and the Economic Injury Disaster Loan (EIDL) to help small businesses stay afloat. But it might not be enough to support everyone struggling. So Facebook decided to offer $100 million to 30,000 different businesses in 30 countries.
Here are the eligibility requirements to apply, listed on their website:
The business must have between 2 and 50 employees
It has to have been in business for over a year
The business is experiencing challenges from COVID-19
Be in or near a location where Facebook operates
As of the date of recording (4/9/2020), you can go to the website (in the resources above) to find out if they’re offering grants in your area and sign up to receive an email for when they start accepting applications.
Facebook updates that can positively impact your design business
Facebook has made a few tweaks and changes with its protocol:
Facebook is allowing you to make temporary edits to your business page to mark current hours, changes in the services you provide, etc.
They’re also allowing you to throw a fundraiser for your small business, similar to how you can throw a fundraiser on your Birthday for non-profits.
You will be allowed to set up a gift card for your business with one of the partners Facebook works with. It will be discoverable and accessible on your Facebook AND Instagram profiles.
Facebook will be rolling out these changes soon (if they haven’t by the time this airs) so keep your eyes open and take advantage of these tools. In this minisode, Darla and Natalie share some great ideas for services an interior design business can offer with the purchase of a gift card. Listen for full details!
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Wednesday Apr 08, 2020
Wednesday Apr 08, 2020
The majority of design firms are having to switch gears during the coronavirus pandemic to keep their businesses running. It’s difficult to ‘social distance’ and complete design consultations but manageable with our current technology. But for remodeling, staging, and design implementation in general—it may be an impossible task.
Taylor Spellman—designer to the stars—joins Darla and Natalie to share how she’s navigating business during the Coronavirus Crisis. Taylor founded her interior design and staging firm at the age of 23 and has since built a name for herself. She offers a concierge level of service from conception to completion—with a bold and eclectic style that incorporates each person’s unique vision for their space.
What You’ll Hear On This Episode of Wingnut Social
[0:52] Firefighters, taco shells, and kittens in trees
[2:17] Attend the Mydoma 19 Hours Virtual Design Conference
[3:44] How to use Proper Personal Protective Equipment (PPE) correctly
[5:35] Darla introduces Taylor Spellman—designer to the stars
[10:07] Taylor offers design services and high-end staging in NYC
[16:14] Take the time to communicate and calm your client’s anxiety
[21:33] Will Taylor restructure her business plan moving forward?
[27:14] Taylor is no stranger to overcoming adversity in tough times
[30:54] The secret to landing celebrity clients isn’t what you think...
[33:32] What up Wingnut! Round
[36:34] Connect with Taylor on the interwebs
[40:11] Blooper Reel
Connect with Taylor Spellman
Taylor on Twitter
Taylor on Facebook
Taylor on Instagram
Resources & People Mentioned
19 Hours Virtual Design Conference
Alvin Ailey Theater
BOOK: The Secret
Taylor’s strategy with her design firm
New York City is currently fighting on the ‘frontline’ of the Coronavirus battle, with the number of those infected climbing exponentially every day. When reports of the virus began to spread around NYC, Taylor made a proactive decision to leave NYC and hunker down in Connecticut. Doing so included laying off some of her staff.
Taylor points out there’s a lot of “shame in the game” right now and that designers are feeling guilty about the decisions being made. She believes this is a time where we have to simply do the best we can. If you have to apply for a government loan or grant—it’s what you have to do. Laying off employees that wouldn’t be working opened them up for more assistance than she could give.
This isn’t failing. The nation is at a different level of unprecedented calamity—no one knows how the virus will play out. Taylor knew—being there are so many unknown variables—that this was the only way to sustain her business in the long run. She launched her business right before the housing market crash, so she’s learned to take the highs and lows in stride and pivot when necessary.
The importance of communication in times like this
Taylor has a reputation for going above and beyond for her clients and has built her business on hard work and dedication to any project—large or small. She admits that normally you have to handle clients with kid gloves, but that she’s been very frank through this ordeal. She’s reminding clients that not getting a throw pillow on time isn’t the end of the world.
Instead, she points out that their health and their family is their TOP priority right now. It’s a time where everyone needs to be real, take things seriously, and prioritize what’s important. When clients get upset about something trivial, they must be reminded of that fact. When things return to some semblance of normalcy, she can step back in and wrap up their projects and leave everyone happy.
The ladies cover SO much in this episode—what Taylor’s strategy is when she can emerge into the market again, how she lands celebrity clients, and the mantra she built her business on. Don’t miss this engaging and insightful episode!
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Wingnut Social Podcast Sponsor
www.curreyandcompany.com
On Facebook
On Twitter: @Curreyco
On Instagram: @Curreyco
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Monday Apr 06, 2020
Monday Apr 06, 2020
Figuring out how to stay productive when you aren’t used to working from home can drive you insane. Maybe you don’t have a home office and your kids are home with you (making a racket in the background). You’re constantly getting updates and notifications about the impact of the Coronavirus. There are endless distractions in your home.
Sometimes it’s all just too much. So how do you stay sane? How do you learn to work from home AND be productive? In this minisode of Wingnut Social, Darla and Natalie share 6 tips that will help you stay on track, productive, and sane (whiskey MAY be involved).
What You’ll Hear On This Episode of Wingnut Social
[1:40] Tip #1: Keep a schedule!
[2:52] Tip #2: Get dressed
[4:06] Tip #3: Give yourself a break
[4:45] Tip #4: Turn off your notifications
[6:43] Tip #5: Start a journal
[8:39] Tip #6: Stay connected
[11:03] Watch the ‘19 Hours’ webinar
[12:18] Blooper Reel!
Resources & People Mentioned
19 Hours Virtual Design Conference
Dixie Willard Design
Mydoma Studio
Asana
Slack
Trello
Ivy.co
Zoom
Tip #1: Keep a schedule
Staying in bed a little longer sounds great, right? But Darla and Natalie point out it makes a dent in your productivity. Roll out of bed on time and work your normal schedule. That means starting on time—and ending on time. You’ll be more productive AND it will be an easier transition when things get back to normal.
Tip #2: Get dressed
Darla and Natalie get it—nothing sounds better than rolling out of bed and staying in your pajamas all day long. While taking advantage of working in your skivvies sounds appealing, it can hurt your productivity. Plus, it makes a positive psychological impact to shower, get dressed, do your hair and makeup, and so forth.
Tip #3: Give yourself a break
Most of us no longer have a commute to work—which means less time to mentally prepare for the day. Schedule a transition time (10-15 minutes) to psych yourself up for the day. Taking breaks in-between scheduled work can also help you—as Darla phrases it—“cleanse your mental palate”. Read a little or listen to music. Do whatever gives you a moment of reprieve.
Tip #4: Turn OFF your notifications
The ladies understand that you want to stay apprised and up-to-date on the current situation. But during the workday turn off your notifications. The News, social media, etc. can remove your focus—and alter your mood. Watch the news and catch up after your workday is complete.
Tip #5: Write things down
Make yourself a to-do list of things you need to do for clients, project management tasks, etc. Get yourself in order and stay on-task. Darla points out that journaling about your day and things you’re grateful for can make an impact on your mental well-being. Listen to hear the ladies chat about how they journal.
Tip #6: Stay connected
The last—but not least—tip is to stay connected with your team. Don’t isolate yourself in your home. Familiarize yourself with different tools you can use (Asana, Slack, Trello, Ivy, Mydoma studio, etc.) to keep the lines of communication open. You have the time to get over the learning curve!
Listen to the episode for all the details—and a way to have fun with your family while under quarantine.
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Friday Apr 03, 2020
Friday Apr 03, 2020
The CARES Act is the topic of discussion around the USA right now—and for good reason. It’s providing economic relief in a time of great need. But it also plays a huge role in economic relief for small businesses. Darla and Natalie have been trying to muddle through what it means for their business and decided to ask a professional—Aaron Smyle.
Aaron is the owner of Smyle & Associates, tax consultants that serve businesses and individuals in the New York City area. He has an MBA, MST, and is an Enrolled Agent (EA), a federally-authorized tax practitioner who has technical expertise in the field of taxation. In this episode of Wingnut Social, he breaks down how the CARES Act helps small businesses.
What You’ll Hear On This Episode of Wingnut Social
[3:06] Aaron Smyle makes the CARES Act understandable
[5:12] How does the Payroll Protection Program work?
[11:18] Implications for S Corps and solopreneurs
[14:27] Details on the Economic Injury Disaster Loan
[25:28] Aaron explains the Tax Cut and Jobs Act
[27:40] Enhancement of charitable contributions
[29:20] Is this the wake-up call that we need?
[30:35] Why you should pay your taxes if you owe them
[34:32] Deductions that do not apply
[38:33] Connect with Aaron Smyle
[44:22] Blooper Reel!
Connect with Aaron Smyle
Smyle & Associates
Aaron on LinkedIn
Smyle & Associates Instagram
Resources & People Mentioned
CARES Act
Payroll Protection Program
Economic Injury Disaster Loan
COVID-19 Economic Injury Disaster Loan Application
How can the CARES Act help small interior-design businesses?
As of April 3rd, registration will open online for the CARES act. The Payroll Protection Program (PPP) was part of the legislation that was passed. So what is it? At its core, it’s a forgivable loan from the government to help cover payroll for 8 weeks. You’re allowed to borrow 2.5x the monthly average of your yearly payroll costs (wages, independent contractors, health insurance costs, and retirement benefits are included in the calculation). It also includes owners’ compensation.
As a simple example, if your average payroll is $10,000 a month, you can borrow up to $25,000 through the PPP. Eligible expenses that can be considered for forgiveness are rent, utilities, interest payments, and payroll. The caveat is that you HAVE to keep people on the payroll. If you do not have people on payroll (or wages being paid out), only an amount up to 25% of what is borrowed can be forgiven for rent, utilities and interest. If you’ve already laid some people off, you have until June 30th to hire them back and prove that you’re consistently paying the payroll that you were prior to the coronavirus pandemic.
If your numbers track correctly and you’ve proven you’ve retained your employees, the whole loan amount will be forgiven. At this time, the assistance is for 2 months. If the Coronavirus pandemic persists longer than projected, they may need to pass further legislation. Keep listening as Aaron covers some details for S-Corps, interest rates if your loan is not completely forgiven, and more.
Consider the Economic Injury Disaster Loan
Aaron points out that small business owners should apply for the Economic Injury Disaster Loan (EIDL)—where the first $10,000 is technically a grant. Supposedly, you should have access to the funds within 3 days of applying and no proof is necessary (unlike the records required for the PPP). You can still apply for the PPP, but the $10,000 will be subtracted from the amount that would be forgiven. So if you qualify for $50,000, $40,000 would be forgiven to account for this $10,000 grant. The EIDL is the best option for solopreneurs as it is eligible to cover their wages AND it can roll over into a loan if necessary.
During this time, payroll taxes that you owe can be deferred for a period of time. Aaron implores you to pay this if at all possible. If you go out of business, you as the owner will be personally liable for those taxes and required to pay them back. Aaron points out that we are all facing uncertainty and that you need to step back and evaluate and make the correct decision for your business despite your emotions. Aaron poignantly states,“Don’t make short-term decisions that have long-term consequences”.
Be sure to listen to the entire episode—Aaron unpacks the Tax Cut and Jobs Act, enhancement of charitable contributions, and all of the little details around relief for your small business.
UPDATE:
We told you this was moving fast. A recent update disallowed the payment of 1099 contractors from the definition of “payroll costs” going into the equation of what can be borrowed. The definition is now:
Payroll costs consist of compensation to employees (whose principal place of residence is the United States) in the form of salary, wages, commissions, or similar compensation; cash tips or the equivalent (based on employer records of past tips or, in the absence of such records, a reasonable, good-faith employer estimate of such tips); payment for vacation, parental, family, medical, or sick leave; allowance for separation or dismissal; payment for the provision of employee benefits consisting of group health care coverage, including insurance premiums, and retirement; payment of state and local taxes assessed on compensation of employees; and for an independent contractor or sole proprietor, wage, commissions, income, or net earnings from self-employment or similar compensation.
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Wednesday Apr 01, 2020
Wednesday Apr 01, 2020
Is the furniture industry spiraling out of control due to the likes of online retailers such as Wayfair and Houzz? What impact do these online monoliths make on brick-and-mortar retail giants? Warren Shoulberg joins Darla and Natalie to dissect the industry—he shares who he thinks the winners are, who will tailspin out of business, and where interior design showrooms fall in the mix.
Warren is an award-winning Journalist & Consultant for the home furnishing industry. He’s a regular contributor to Forbes and Business of Home, as well as others such as Home Textiles Today and The Robin Report. He’s an expert in an industry that’s currently in upheaval. Listen to this episode of Wingnut Social to hear his take
What You’ll Hear On This Episode of Wingnut Social
[0:47] Word to the wise: Vet your tradespeople
[6:41] Warren Shoulberg weighs in on the furniture industry
[7:40] How Restoration Hardware is shaking up the industry
[12:36] eCommerce must be a factor in your business
[17:28] Where does Warren think the market will trend?
[20:48] How furniture showrooms should proceed
[23:52] Darla’s love for Pier 1 may come to an abrupt end
[26:41] Do interior designers have a shot at competing?
[28:45] Why did Wayfair layoff 500+ people?
[32:36] What up Wingnut! Round
[40:19] Blooper Reel!
Connect with Warren Shoulberg
Warren on LinkedIn
Warren on Forbes
Business of Home
Warren’s Blog: StupidBusiness.com
Resources & People Mentioned
The Economist Magazine
Restoration Hardware
Ethan Allen
Pier 1
Julia Molloy Wingnut Social episode
How Restoration Hardware has taken the furniture industry by storm
Restoration hardware is a success story in the industry. Capturing interior design business is their ticket to success. They are setting the precedent for the industry. They’ve changed their business model and started closing neighborhood stores in favor of what they call ‘galleries’. These galleries are spacious showrooms—thousands upon thousands of square feet—with cafés and wine bars woven in.
They’re redefining the retail industry as we know it.
They’re becoming the envy of every furniture retailer in the industry. Warren pointed out that if Ethan Allen was on their game they would’ve been the first to embrace this concept—but they weren’t. RH is making the furniture market part of the hospitality industry. They’re still selling furniture online and leveraging both brick-and-mortar and eCommerce.
Little Designers need to factor eCommerce into their business
Online retailers like Wayfair have succeeded in undercutting the prices of most of the industry—but at what cost? It seems they are circling the drain, having recently laid off over 500 employees. Warren believes they’ve operated as if they’re Amazon, but don’t have the other income streams to offset their costs like Amazon does. There is one thing they don’t have that other retailers do: a physical location. 80% of sales are still happening in physical businesses, so it’s important to balance the equation.
You can’t ignore the internet and cut it out of your strategy like Burlington did (now they’re suffering). Pier 1 is losing many stores and will likely file bankruptcy. They both failed to stay relevant, and their future in the industry is shaky at best. You MUST find a way to incorporate eCommerce into your business model as well as traditional showrooms.
All this to say, you can’t be all things to all people. Be like Restoration Hardware and find your niche—master what sets you apart. Consumers still want to feel texture and judge color in person. There will always be a place for a physical showroom. Balance that with online offerings that espouse your unique and specific point of view, and you’ll find success. Listen to the whole episode for the in-depth discussion of the furniture industry and where it’s headed.
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Wingnut Social Podcast Sponsor
www.curreyandcompany.com
On Facebook
On Twitter: @Curreyco
On Instagram: @Curreyco
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Monday Mar 30, 2020
Monday Mar 30, 2020
Wingnut Social has it’s own Instagram AR filter! You can hop on over to the Wingnut Social Instagram to check it out—and join their current challenge. In this episode, Darla and Natalie talk about WHY they’re embracing Instagram filters and why you should too. They also chat about a few FUN (and maybe productive) things you can do to ‘while away’ the hours under quarantine.
What You’ll Hear On This Episode of Wingnut Social
[0:45] Natalie misses Jeri Cerutti
[1:36] THE Virtual Design Industry Conference
[3:21] Check out the Wingnut Instagram AR filter!
[4:30] How to create an augmented reality filter
[6:16] Get creative with your filter
[7:07] Linda Holt’s Isolation Facebook Challenge
[8:25] Switch to virtual consultations and presentations
[10:44] Blooper Reel!
Resources & People Mentioned
19 HOURS: Virtual Design Industry Conference
How to make your own Instagram AR Filter
THE Jeri Cerutti
Spark AR Studio
Spark AR Review Policy
Linda Holt’s Facebook Challenge Group
WHY you should create an Instagram AR filter for your design business
Firstly, Darla and Natalie think it’s just a whole lotta fun. Plus, it’s simple. You can download ‘Spark AR Studio’ and follow the directions linked in the resources above to get started. It guides you through the process to create a fun filter. You can use an image, audio file, animations, etc. You can change its behavior and decide how you want your filter to look, move, or interact.
Also, you need to get creative with your filters! You can incorporate your business logo or something similar. Perhaps you can create something glam that glitters and sparkles for your high-end clientele. It’s all about creating engagement with your followers, so they recommend going ahead and creating a challenge so they’ll use your filter.
[NOTE: Facebook has currently suspended reviews and publishing of filters during the Coronavirus pandemic—hopefully that will change soon].
Keep the business afloat while working remote
Rhymes and puns aside—the design industry is stepping up and pulling together. Darla is speaking virtually for the 19 HOURS Virtual Design Industry Conference (the brainchild of LuAnn Nigara and Sarah Daniele) in lieu of what would've been an in-person speaking gig.
Darla Powell interiors have shifted to doing virtual consultations and presentations with the use of modern technology—and it’s going well. Vendors are offering to do virtual tours of the showrooms and hand-delivering samples to doorsteps as-needed.
Linda Holt has launched her ‘Isolating at home cellphone photo challenge’ to increase engagement and give designers an outlet for their creativity while stuck at home. Just like creating an AR filter, It’s something fun that helps bolster your spirit.
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Wednesday Mar 25, 2020
Wednesday Mar 25, 2020
You can reinvent yourself and launch a design career at any age—as long as you have drive, determination, with a little bit of moxie thrown in. If you’ve been waiting for the right moment to make the switch, let today’s guest be the inspiration that you CAN make it happen. Lauren Brown joins Darla and Natalie to share how she built a business and launched a design career at 65.
Lauren had a long career in luxury sales and design (making, on average, close to a million dollars a year). After settling into retirement—or what she likes to call her ‘sabbatical’—she felt restless. She knew she had more to give—but she had given away ALL of her client-base to colleagues. So she used a combination of research, workshops, and listening to podcasts to launch a new design business. Listen to this episode of Wingnut Social to hear her story.
What You’ll Hear On This Episode of Wingnut Social
[3:55] How Darla reinvented herself at 47
[6:36] Lauren Browns God-wink moment
[9:45] How Lauren launched her design career
[12:36] The unusual marketing Lauren has embraced
[19:17] Why digital marketing is worth the learning curve
[22:38] How to overcome ‘Imposter Syndrome’
[25:18] Put a system and process in place
[25:50] Shayla Copas’ Impact on Lauren
[30:28] Connect with Lauren
[31:15] What Up Wingnut! Round
[34:32] This is YOUR time to shine
[38:06] Blooper Reel!
Connect with Lauren Brown
Lauren’s Website
Lauren on Twitter
Lauren on Facebook
Lauren on Instagram
ADesignersTouchByLauren(at)gmail.com
Resources & People Mentioned
Everything is Figureoutable by Marie Forleo
Martha O’Hara Interiors
Jeffrey Fisher Home
Shayla Copas Interiors
Joan Ravasy Design
Lauren launched her design career after a ‘God-wink’ moment
When Lauren hit 65 she had an ‘aha moment’. She realized she was getting older and had to redefine what life was all about. She knew she’d been given a gift for design and understanding color. She couples that with passion and enthusiasm, and a love for life and people. She drew inspiration from Darla’s story and how she reinvented herself after a long career in law enforcement.
Darla sharing her story gave Lauren the courage she needed to take the leap and start over.
So Lauren Googled “How to start your own business” and began building a binder full of different resources. She learned about social media, hashtags, and everything design-business related. She started listening to WingnutSocial, following Shayla Copas, and attending workshops at Market. She drove full-speed ahead, determined to make her dream a reality.
Her mantra to herself has become, “Lauren, you can do this too. You have God-given gifts and talents and you need to keep using those until you can’t breathe any more on this earth”.
Lauren’s marketing is a combination of ‘old’ and ‘new’
Digital marketing is a whole new world for Lauren, which is one reason why she listened to the Wingnut Social podcast relentlessly. She now has her business on Facebook, Twitter, and Instagram and has invested in a website. One month after launching her design career, she’s being featured on this episode of Wingnut Social. This gal knows how to make waves. She’s building a steady following and has learned how to make an impact across platforms.
She’s also embraced print media, and sent out press releases to various magazines and papers in her area, eventually getting her story published. Before recording this episode she was featured on the radio. She also advertises her design business on an area billboard—and has gotten some traction because of it. It goes to show a mesh of old and new marketing tactics can be effective. Trying something different can get you recognition, so learn to be creative.
Listen to the whole episode to hear how Lauren is navigating the journey and overcoming the mindset struggles you can face. The ladies also chat about getting systems and processes in place, and the impact podcasts have made on her journey.
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Wingnut Social Podcast Sponsor
www.curreyandcompany.com
On Facebook
On Twitter: @Curreyco
On Instagram: @Curreyco
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Monday Mar 23, 2020
Monday Mar 23, 2020
Do you have a blog and are looking to gain more exposure? Perhaps your site is SEO optimized, adored with images galore, and your writing skills are stellar. But people are becoming increasingly busy and just don’t have the time to read a blog post like they used to.
Creating a video isn’t necessarily the answer—but what about a blogcast? Have you heard the term? Jeri Cerutti co-hosts this Monday Marketing Minisode with Natalie to talk about her genius idea to turn her blog into an audio recording, AKA—a blogcast.
What You’ll Hear On This Episode of Wingnut Social
[1:58] Blogging with a twist
[3:54] Where did Jeri get the idea to record?
[5:35] Why you should consider a blogcast
[8:59] Jeri Cerutti is a genius
[12:38] Blooper Reel!
Connect with THE Jeri Cerutti
Jeri’s Website
Jeri on Instagram
Jeri on Twitter
Blogcasting—blogging with a twist
It all started when Jeri asked her son-in-law if he would read her blog and give her feedback. He said he didn’t have time to read, but if she recorded it for him, then he would listen. Natalie has also had the opportunity to listen to Jeri read to her grandchildren, and thought “I could listen to this”. She has the perfect voice for audio.
Also—to be honest—not everyone loves to read. Some people, such as Natalie, deal with Dyslexia. Others don’t have the time to sit down and read a blog. A lot of American’s have long commutes—so why not convert your blog to audio? Which led the ladies to this question: why not record all of Jeri’s blog posts to create a blogcast?
Podcasting can help broaden your reach
Creating a podcast—or in this case, a blogcast—is one of the easiest ways to broaden your reach. It’s a great way for the visually impaired to get exposure to your content. Not only can they hear it, but they can hear it in YOUR voice, with your unique tone and inflection. It speaks to your authenticity.
Natalie and Darla think the idea is genius. After all, who doesn’t want to broaden their audience? It should be every blogger’s goal to reach more people with their content. We live in a busy world and whatever can be done to connect with more people should be done.
Alright Wingnuts, it’s time to weigh in: Would you rather read a blog or listen to it?
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Thursday Mar 19, 2020
Thursday Mar 19, 2020
The Coronavirus pandemic is making waves around the world and shaking up many industries. Restaurants and bars are shutting down, big-box retailers are debating closing their doors, and whole cities around the US are going on lockdown. Countries are closing their borders and banning travel. Everyone is left wondering: how in the world will our design business survive?
In this special bonus episode of the Wingnut Social podcast, Jane Dagmi—the Editor in Chief of Designer’s Today—joins Natalie and Darla to talk about surviving COVID-19. Listen to the whole episode for a discussion about High Point Market, supporting small businesses, and how to operate a design business during social distancing protocols.
What You’ll Hear On This Episode of Wingnut Social
[2:32] Jane Dagmi shares how Designer’s Today is moving forward
[6:03] How to mitigate financial loss from businesses closing
[8:50] How to help vendors and showrooms impacted
[11:13] Take the time to polish your social media
[13:03] Use the technology tools available to you
[15:24] Develop a strategic plan for moving forward
[17:37] Ideas for commercial designers
[22:55] How to keep yourself and your client’s safe
[29:20] How the Coronavirus will impact High Point Market
[37:38] What up Wingnut round!
[41:00] How to handle your social media during this crisis
Connect with Jane Dagmi
Jane on LinkedIn
Jane’s Instagram
Designer’s Today
Something About Interior Designers Podcast
Jane’s 1st episode on Wingnut Social
Resources & People Mentioned
How to Handle Your Social Media During the Coronavirus Crisis
Wingnut Social Design Harmony Episode
Martha O’Hara Interiors
Lisa Kahn Designs
Shannon Ggem Design
High Point Market
Keep yourself and your clients safe
The ladies agree that technology is a life-saver—email, phone calls, zoom, and virtual tours make this uncertain time manageable. Take advantage of the tools available to you. If your client doesn’t feel comfortable meeting in person, do a zoom meeting. Do a consultation over FaceTime. If you do still meet in-person, you must do things differently to protect each other.
Darla tries to lighten the mood with humor. She jokes that she usually greets potential clients with a kiss and a hug—but for now, she’ll give them a virtual fist-bump (with the disclaimer that down the road they’ll get a good hug). Wash your hands frequently, practice social distancing, and always leave the ball in the client’s court. Even if you’re comfortable continuing with a meeting, they may not be. It’s okay to reschedule or switch to a virtual meeting.
A fellow designer, Shannon Ggem, started sending her clients an email stating how she’s carrying on her business during the pandemic. She even goes so far as to let them know that she travels directly from her home to theirs, outlines what she brings with her, and lets them know that it’s all been disinfected regularly. While it is a very detailed option, something simple and straightforward outlining precautions you’re taking can help reassure your clients.
Tips for your business—and how to support each other’s
Many people are now working from home with their children in tow as schools and businesses are closing. Darla and Natalie point out that it can be a great time to spend quality time with your family. You could also take a design class, complete a certification, or perhaps finish editing a podcast episode you’ve been working on.
Natalie and Darla also recommend taking this time to polish your social media. Double-down on your social and get your brand out there, so that you haven’t lost steam when the pandemic dies down. You could even double your marketing expenditure or launch an e-design program.
Many small businesses will find themselves struggling during this trying time. With the postponement of the High Point Market—a 6.7 billion-dollar industry—many vendors and showrooms were left high and dry. Natalie points out that you should try and find local showrooms or small businesses that carry what may have been featured at High Point and purchase from them.
If you’re struggling to navigate the sudden change (or are a baby designer that’s just launching their career) don’t be afraid to reach out to established designers and ask for help. Seek out advice—and listen to the whole podcast for more ideas.
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Wednesday Mar 18, 2020
Wednesday Mar 18, 2020
Julia Miller transitioned to being a full-time designer in February of 2020—and already has 15,000 Instagram followers. Her business is growing full-speed ahead. So how did she build a following so quickly? What does she attribute her success to? She shares her trade secrets in this episode of the Wingnut Social podcast. If you’re a new designer and looking to gain traction in the design space don’t miss this informative episode!
Julia Miller is the owner of J Miller Interiors, a design firm based in Minneapolis, MN. She strives to use vintage, textural, and artisan pieces to create welcoming and balanced spaces. While she can’t be considered a ‘baby designer’ anymore, she’s found great success in a short time. Listen to hear how she took action and made it happen!
What You’ll Hear On This Episode of Wingnut Social
[1:20] Today’s guest [Julia Miller] is super freaking impressive!
[4:12] How did Julia get 15,000 Instagram followers?
[7:55] Julia’s secret to her quick success
[12:30] Investing money in the beginning saves you in the long run
[14:48] Don’t be afraid to develop your own authentic voice
[20:10] Julia’s ‘Sunday Saves’ catapulted her career
[24:08] The ONE thing Julia would do differently
[25:37] Delegation is key to scaling and growing
[26:31] What up Wingnut! Round
[29:10] What makes Julia stand out from the crowd
[32:03] Blooper Reel!
Connect with Julia Miller
Julia’s Website
Julia’s Instagram
Julia on Pinterest
Resources & People Mentioned
The Business of Design Podcast
A Well-Designed Business Podcast
Real Talk Design Podcast
Peter Lang, CPA
Hashtag Legal
Ivy Business Management Software
QuickBooks
Lindsey Brooke Design
The Identité Collective
BOOK: The Wisdom of the Enneagram
From side-hustle to full-time designer
Julia has always loved and had a knack for design. Her journey started when she and her husband bought and renovated their own house—and documented the whole journey on Instagram. What started as something informal became a huge opportunity. People were reaching out asking Julia if she’d be willing to take clients—so she did.
Her husband was 100% on board. He believed in her talent and knew she had the drive to success. But she would need to button-up the business side of things and get a plan in place. So what did she do? She started listening to podcasts. She binged Wingnut Social, The Business of Design, A Well-Designed Business, and Real Talk Design.
She took in a lot of information quickly—and acted on it. She hired her CPA after listening to a podcast he was featured on (Peter Lang). She also found her VA and lawyer from the free resources that podcasts were providing. She had a system and process in place and it boosted her confidence. Above all—she took action. She learned what she needed to do to be successful and ran full-speed ahead with confidence.
Julia’s ‘Sunday Saves’ brings designers together
While many designers are hesitant to share the work of other designers, Julia embraces it wholeheartedly. After all, other designers' business savvy advice is what got her business off the ground. So what is ‘Sunday Saves’? Every Sunday, Julia shares 15-25 images that she’s saved throughout the week on her Instagram story. It can be spaces she’s loved or a tile or backsplash that was intriguing. She credits the appropriate designers, photographers, and stylists.
She then takes her favorite from that group and features it on her post feed that day. She’ll save the last 100 features in her highlights. She’s not worried about featuring someone else’s work over her own. Julia believes it is an amazing way to connect with other designers and build relationships. The best part is that it works. It has catapulted her business forward. Clients love the resources she provides and fellow designers thank her for the recognition.
This episode is jam-packed with other resources and strategies Julia has used to build her business from the ground up. We talk about software, mentorship opportunities, authenticity, and much more. Be sure to listen to the whole episode!
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Wingnut Social Podcast Sponsor
www.curreyandcompany.com
On Facebook
On Twitter: @Curreyco
On Instagram: @Curreyco
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Monday Mar 16, 2020
Monday Mar 16, 2020
If you’re contemplating a FREE consultation for your design business, it can be downright terrifying. It’s hard to imagine that giving your services away for free could
Contemplating a Free Consultation? Here’s How it Impacted Our Bottom-Line
make a positive impact. Darla and Natalie gave it a go—and this Monday's Marketing Minisode is all about their results. To find out if they give a free consultation a thumbs up or thumbs down, listen now!
What You’ll Hear On This Episode of Wingnut Social
[2:00] Implementing free design consultations
[6:14] Sandra Funks Interior ‘Design Standard’ program
[6:48] A free consultation’s impact on their close rate
[8:44] Can being more relaxed help with your close rate?
[12:07] Blooper Reel!
Resources & People Mentioned
Sandra Funk’s Episode on Wingnut Social!
Sandra’s upcoming program ‘The Interior Design Standard’
Free Consultation: yay or nay?
Darla and Natalie stopped charging for design consultations in Nov. of 2019 (just slightly before their episode with Sandra aired). While initially hesitant, Sandra had them convinced that it could work. They went from charging $450 per consultation to charging nothing. Zilch. Nada.
In the time following, they scheduled 10 free consultations. Of those 10, 50% of the clients chose to sign and work with them. Natalie crunched the numbers, and with a paid consultation they were only closing about 42%.
In a short time, they had an 8% increase in effectiveness—and the only variable that changed was their pricing. Or was it?
The impact of a free consultation
The only concrete variable that changed was moving from a paid to a free design consultation, but it made a large impact on Darla—and on the potential client. She used to go into a consultation completely anxious, poised and ready to spout design ideas and try and impress the client with her knowledge.
Now, Darla is more relaxed, knowing that this first meeting is to get to know the client(s) and make sure they’re a good fit for each other. Engaging with potential clients in a more relaxed manner has positively impacted their psyche—and their closing rate. She’ll often have people text her saying, “We can’t wait to work with you!” since implementing the free consultation.
She’s no longer walking in and doing off-the-cuff design and giving far too much information to the client. She realized that doing so cheapens your work. Why should they hire you if you can provide the value they need in a two-hour conversation?
Listen to the episode to hear their full take and why you should check out Sandra Funk’s ‘Design Standard’ that launches April 8th!
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com