Designed by Wingnut Social | Interior Design Business

YouTube Handles: Everything You Need To Know | Mini News

Today we're discussing YouTube Handles: here's everything you need to know! Gavin is joined by Abby Coots, Social Media Manager at Wingnut Social, to discuss this brand new feature from YouTube - handles! Watch this video to learn everything you need to know about the new YouTube handles before they become available.
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⭐️YouTube is currently in the process of rolling out handles for all YouTube channels, which is going to make it easier to promote your channel within the app and drive traffic to your channel. YouTube says, “Handles are a unique identifier in all YouTube channels are going to have access to this feature. Your unique handle will help people find and interact with your profile and it will be completely specific and unique to your profile.” Currently on YouTube, usernames can be the same. We’ve seen some copycats out there (not specifically with Wingnut thankfully!). On YouTube in general, people can copy usernames. With the new handle feature, it’s just for you. Nobody else can have the same handle as you. It’s really going to help assure your subscribers they’re interacting with the real you.
⭐️This update will be launched and available for everyone by November 14th. If you don’t choose your own handle by then, YouTube is going to choose one for you based off of your current channel name. Don’t freak out! Even if YouTube assigns a handle to you, you can still go back and adjust it afterwards.
⭐️Abby recommends choosing the same YouTube handle that you use on Instagram, Facebook, and Twitter because that will increase your likelihood of being found by your followers on other platforms. It will keep things easier and more cohesive. Wingnut encourages that you utilize all the basic platforms including Instagram, Facebook, and LinkedIn - the more places you can post high quality content, the better! But…let’s say you’re having trouble connecting with your ideal client on Instagram. Abby says she thinks of YouTube as a search engine, which she utilizes when she’s searching for a “how to” or “DIY tips.” If you’re someone who specializes in virtual design (Edesign) or you sell a tangible product like a paint guide or a wallpaper guide, YouTube is going to be a great friend of yours in terms of reaching your ideal client who is searching for those DIY projects. For example, your client may be searching for a soothing and relaxing paint color for their bathroom. They would likely go on YouTube to search that, your profile will pop up with your new handle, and ideally you’ll also have some YouTube Shorts for them to watch, using call to actions with links to purchase your paint guide (or whatever else you aim to sell). Ultimately, choosing the same handle as your other platforms will help your current audience to find you across platforms.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Designing Space With a Human-Centered Perspective (with Chrissy Fehan & Sarah Davis)

What the heck is human-centered and data driven design, and how can it help you in your interior design business? Chrissy Fehan and Sarah Davis of Pophouse are here to fill us in on the importance of designing space with a human-centered perspective, and how the physical environment can have a positive impact on individuals. They’ll also share how this approach informed the Rock Ventures Headquarters, recently featured and on the cover of Interior Design magazine’s 90th anniversary edition.
Sarah has over 17 years of experience working in business intelligence. She has performed extensive research in workplace strategy and has been instrumental in developing the strategy that informs the design for many Pophouse projects. Chrissy leads an interiors and industrial design team and oversees all brand strategy. Prior to her current role, Chrissy was an industrial designer and created numerous pieces of furniture, lighting, reception desks and outdoor spaces.
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⭐️Chrissy and Sarah pride themselves on doing unconventional strategic and human-centered design. They use different types of evidence obtained from clients via interviews, surveys, and observations to understand how clients need to function in space. This combined with external research is used to drive their design. They believe spaces can positively impact people - how they interact, how they engage with each other. The space needs to be beautiful and aesthetically thoughtful, but if people can’t function in this space, it misses the mark. Chrissy and Sarah work to bring beauty and function together.
⭐️Pophouse thrives on a particular set of systems and processes that can be catered to different clients. The process usually begins with data collection, including client surveys and observation. Pophouse has also created mock settings for clients to utilize, and led focus groups. Talking to their clients in this manner helps gather feedback, which the clients are very willing to give because they care about the space they’re sitting in. To learn more about the teams they design for, Chrissy and Sarah gather information such as org charts, cultural documents, mission statements, core values, and more. They pair these internal findings with external discovery like benchmarking, research, and academic work. All of this information serves as the foundation for the design project and ultimately acts as a North Star to follow for the duration of the project.
⭐️Chrissy says that niching down their business has helped Pophouse in many ways. It has allowed them to bring on the proper team members that they need, and to grow their business. They are better able to see their future goals and pivot them around their clients’ needs. It’s helped them laser focus more - they aren’t stretched between many different types of design. Niching down has also helped Pophouse more thoughtfully select their clients and make sure their cultures align. Sarah explains that, even when niching down their business, there is still lots of diversity within the commercial office design space. Whether they’re designing a commercial office for a tech team, a marketing team, or a sales team, they all look totally different as the needs for each team vary. Chrissy explains that the scale of projects differs as well. Sometimes they take projects where they help a smaller client’s brand be visualized through their space.
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📲CONNECT with Chrissy & Sarah:
Website: https://pophouse.design
Instagram: https://www.instagram.com/pophousedesign/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
“Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead" by Brené Brown
"Identity Designed: The Definitive Guide to Visual Branding" by David Airey
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Can I Add a Voiceover to My YouTube Shorts? | Mini News

Has YouTube finally caught up to TikTok and Instagram? Find out in this video! Darla is joined by Gavin, an SEO Manager at Wingnut Social, to discuss 3 interesting updates from Twitter, Instagram, and YouTube. The battle of the social platforms rages on!
 
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
 
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
 
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Branding Your Interior Design Business (with Katie Saunders)

Should my brand style be the same as my design aesthetic? How can I go beyond aesthetics and form an emotional attachment with my audience? And what really is a brand besides just logos and fonts? Brand designer and strategist Katie Saunders is here to answer all of these questions and more.
Brand designer and strategist Katie Saunders combines artistic talent with marketing strategy to create effective brands and websites for interior designers and other creative businesses. Using a collaborative approach, Katie provides her clients with strategy and implementation, creating custom branding that's authentic to their story and speaks to their ideal clients. Katie lives, works, cooks and plays a mean game of backyard basketball with her husband and two daughters in North Carolina.
 
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📲CONNECT with Katie:
Website: https://www.popandgrey.com/
Instagram: https://www.instagram.com/popandgrey/
 
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
 
📚Resources & People Mentioned: “Atomic Habits” by James Clear
 
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
 
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

A New Instagram Update is Reinventing the DM | Mini News

Has Instagram gone too far this time with its latest and greatest features, and are you about to lose thousands of followers? Darla is joined by Emily Lisi, the Head Creative Wingnut at Wingnut Social, to discuss a new Instagram feature in the works that will allow you to Message or share your favorite posts directly with your followers.
 
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
 
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
 
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Curating Meaningful Art for Your Interior Design Clients (with Liz Lidgett)

Curating art is one of the most fun, exciting, and difficult aspects of putting together an interior design project for your clients. Today's guest, Liz Lidgett is an art advisor, collector, and gallery owner - and she is going to help us through the process!
Liz Lidgett is an art advisor, collector, and gallery owner based in Des Moines, Iowa. Liz is on a mission to change the way people feel about and experience buying art. She wants you to know that you don't have to be a millionaire to buy original artwork. She represents over 50% women and BIPOC artists in her gallery, and uses social media to market gallery art in a post-pandemic world. The gallery has an international reach, and Liz has been featured everywhere from Forbes to Martha Stewart.
 
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📲CONNECT with Liz:
Website: https://lizlidgett.com/
Instagram: https://www.instagram.com/lizlidgettgallery/
 
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
 
📚Resources & People Mentioned:
“Joyful” by Ingrid Fetell Lee
 
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
 
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube

Is Instagram Releasing a ”Repost” Feature? | Mini News

Can you repost someone else's pictures and videos on Instagram? Darla is joined by Abby Coots, Social Media Manager at Wingnut Social, to discuss Instagram's upcoming repost feature that will allow you to share content from other accounts, similar to a retweet.
 
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⭐️Instagram is testing a repost feature. What does this mean?
Have you ever wanted to repost someone else's Instagram pictures or videos? You probably had to download an app (like Repost: For Instagram), search for the content again, and then when you finally posted it, there was a huge watermark on the picture. Well, this may no longer be a necessary process, as Instagram is currently testing a repost feature that will function similarly to retweets on Twitter!
 
⭐️Why should I care about Instagram's new repost feature? What are the pros and cons?
For interior designers, this feature can be extremely helpful for your social media presence! Allowing others to share your content with the proper tags and crediting can lead to more brand awareness. What if you don't love the idea of your content being shared? Abby explains that, if and when this feature is released, it will be built into the app, so you won't be able to opt out or deny others from reposting your content. Another possible issue is whether or not the high amount of reposting will be flooding users' Instagram feeds.
 
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
 
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
 
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube

Building Community Through Interior Design (with Maryline Damour & Jennifer Salvemini)

Today we're talking about building community through interior design - spoiler: it's great for your bottom line. Interior designers Maryline Damour and Jennifer Salvemini share some tips on finding your community, building connections, and keeping an open mind when it comes to your career path and growth.
 
Maryline Damour is a founding partner and principal interior designer of Damour Drake. Her work has been featured in magazines including House Beautiful, Architectural Digest and Elle Decor and on PBS and The Drew Barrymore Show. Maryline is also the founder of the Kingston Design Showhouse, an annual showcase that celebrates Hudson Valley design and connects the design/build industry in the region.
 
As a student of anthropology and philosophy, Jennifer Salvemini's academics evolved into a passion for aesthetic expression in all areas of culture. She developed an intense appreciation for deep sensory experiences and finds great satisfaction in fostering meaningful experiences for others. Jennifer's professional life straddles careers in hospitality and fashion spanning over 15 years in New York City. She began her interior design practice 5 years ago and has been creating happily in the Catskills ever since.
 
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⭐️What does “building community through interior design” even mean?
Today we’re discussing building community through design. What does that mean? As interior designers and entrepreneurs, we often find ourselves living in “business bubbles,” feeling isolated and that we’re constantly reinventing the wheel when starting our businesses. Jennifer explains the goal of community-building is to connect people to each other - makers to makers, builders to makers, designers to makers, designers to builders - to bridge all of these networks and create larger infrastructure, so we can support the individual work of one another while simultaneously creating opportunities for collaboration. When we work together, more interesting products get created. More projects emerge. There are more solutions to problems. And of course…it’s more fun! Plus, collaborating with other creatives and artists can have a positive impact on your local economy.
 
⭐️How can I build my community and connections without a show house?
Jennifer finds that using Instagram to connect with other locals, whether it be restaurants or building communities or artists, has been wildly successful. What about growing your Instagram? Marilyne says the way to get a million followers is via targeting. If you target the people who are interested, they will amplify the message to others who are interested. Marilyne’s audience has grown by appealing to other creators. By targeting, you can grow your social platform in a way that matters to you and can ultimately feed your business.
 
⭐️Is it weird to have another interior designer in my community?
It’s important to stay connected with your fellow designers. Marilyne thinks that competition is only a thing if you make it a thing. There are more opportunities when you collaborate, and the market is so diverse in need that your clientele is likely different from that of your collaborators.
 
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📲CONNECT with Marilyne:
Website: https://kingstondesignconnection.com/
Instagram: https://www.instagram.com/kingston.design.connection/
 
📲CONNECT with Jennifer:
Website: https://www.jenniferlsalvemini.com/
Instagram: https://www.instagram.com/jls.lifestyle/
 
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
 
📚Resources & People Mentioned:
Marilyne's previous episode: https://youtu.be/gEes3uhw7gU
"The Bone People" by Keri Hulme
"Jitterbug Perfume" by Tom Robbins
"A Natural History of the Senses" by Diane Ackerman
 
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
 
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

The New iPhone 14 Pro: Is It Worth It? | Mini News

Are you ready to trade in your iPhone for the brand new iPhone 14 Pro? Listen to this first! Darla is joined by Gavin, an SEO Manager at Wingnut Social, to break down the features of the brand new iPhone 14 Pro, and determine whether or not this is a worthwhile upgrade.
 
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
 
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
 
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Why Trademarks are Crucial for Interior Designers (with Nicole Swartz)

Do you need to worry about trademarks if you're an interior designer? Attorney Nicole Swartz (Sprout Law) shares all the secrets about the trademarking process, costs, and what to do if you find someone using your brand name online.
Nicole Swartz is the attorney behind Sprout Law, a law firm for women business owners. In 2015, she started a skincare line that was featured in hundreds of stores around the world and the Golden Globes giftbags. After two years, she had to rebrand the business because she didn't have a trademark. Now, she helps other women trademark their brands to avoid the same situation. Nicole is featured as an expert in Forbes, the Washington Post, Girlboss, and speaks at events like Alt Summit and SXSW.
 
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📲CONNECT with Nicole:
Website: https://www.sproutlaw.com/
Instagram: www.instagram.com/sproutlaw
 
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
 
📚Resources & People Mentioned:
"Unleash Your Inner Money Babe" by Kathrin Zenkina
 
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
 
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube

How to Create Viral Instagram Reels | Mini News

Emily is joined by Gavin, an SEO Manager at Wingnut Social, to discuss best practices for Instagram Reels and what types of videos get boosted by Meta's algorithm.
 
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
 
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
 
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

How Mindset is the Difference Between Success and Failure (with Michael Unbroken)

Mindset is the difference between success and failure in life and business. Trauma coach Michael Unbroken is here to discuss overcoming your trauma, how your trauma impacts you as a business owner, and the importance of investing in mentorship (and yourself).
 
From homeless to hero, with an ACE Score of TEN, Michael Unbroken found his way from stuck, hurt, and broken to being THE HERO of his own story. Today, Michael has coached thousands of Trauma Warriors around the world to learn to love themselves, get unstuck and to BE UNBROKEN. Michael is the author of the best-selling book Think Unbroken and is a coach, mentor, and educator for adult survivors of child abuse. 
 
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📲CONNECT with Michael:
Website: https://www.thinkunbrokenacademy.com
Instagram: @MichaelUnbroken
 
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
 
📚Resources & People Mentioned:
“Radical Acceptance: Embracing Your Life With the Heart of a Buddha” by Tara Brach
 
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
 
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube

How eDesigners Can Win Prizes (with Jenna Gaidusek) - Bonus Episode 282

Do you want to win some prizes with your sick eDesign skills? Jenna Gaidusek (Mydoma/Edesign Tribe) is in the studio today to discuss Mydoma's Designer Virtual Home Tour Contest. Interior designers can enter for a chance to win thousands of dollars worth of prizes, including a trip to HPMKT Spring 2023! You can enter the contest here.
 
Jenna is an interior designer that has worked remotely since 2016 in her business Jenna Gaidusek Designs. She is also the founder of the eDesign Tribe community on Facebook as well as eDesign u and the eDesign Platform- recently acquired by Mydoma studio. Jenna is now the director of education and community for Mydoma studio bringing design professionals together and providing educational tools and resources to help them expand their business in a way that works best for their lifestyle.
 
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What You’ll Hear On This Episode of Wingnut Social:
 
[0:00] - Jenna Gaidusek is here - again?!
[1:49] - The origin story of eDesign Tribe
[3:39] - Jenna's one stop shop for project management, eDesign, and education
[6:23] - Electronic design is becoming the new normal
[8:26] - The Designer Virtual Home Tour Contest (powered by Mydoma)
[11:12] - The benefits of electronic design and visualizers
[11:57] - How to enter the contest for a chance to win thousands of dollars worth of prizes
[12:56] - Free learning opportunities with Mydoma
[14:37] - The What Up Wingnut Round!
[16:03] - Get a free trial with Mydoma and enter the contest
 
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📲CONNECT with Jenna Gaidusek:
Website: https://www.mydomastudio.com/vhometour/
Jenna's Instagram: https://www.instagram.com/jenna.gaidusek/ 
Mydoma's Instagram: https://www.instagram.com/mydoma/
eDesign Tribe Facebook Group: https://www.facebook.com/groups/eDesignTribe/
 
📲CONNECT with Darla:
 
Instagram: https://www.instagram.com/darlapowellhome/
 
📚Resources & People Mentioned:
Ubersuggest: https://app.neilpatel.com/en/ubersuggest/
Enter The Designer Virtual Home Tour Contest: www.mydomastudio.com/vhometour
 
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
 
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube

Why Interior Designers Need Systems and Processes - Episode 281

You want to deliver an exceptional experience for your clients, right? So, what has to happen on the back end to make it happen? Systems and processes. You need to craft standard operating procedures. When you’re familiar with your foundational processes you’ll make informed decisions for the rest of your company. 
You’ll be able to walk your client through your process (including how long the project will take). When you have standardized systems and processes in place so that you can do this, it will help you build relationships and trust with your clients. 
Katie McFarlan is the owner of Dakota Design Company, where she helps her clients refine, streamline, and simplify business processes and systems so they can grow in a sustainable way. She shares how she builds systems and processes in this episode of Wingnut Social! 
What You’ll Hear On This Episode of Wingnut Social
[1:12] Housekeeping: Wingnut Webinar!
[1:58] Mini News Sesh: Instagram’s pinned comments
[4:35] Katie McFarlan and Dakota Design Co.
[6:21] Why you need systems and processes
[7:59] The depth and scope of systems and processes
[10:33] How to develop systems and processes
[16:02] What happens when you break your rules
[19:03] Here’s where you should get started
[22:58] Why SOPs are important for solopreneurs, too
[25:39] The importance of project management software 
[30:31] Scale your business with software—or a team
[32:00] The What Up Wingnut Round!
[36:24] Blooper Reel!
Connect with Katie McFarlan
Dakota Design Co.
Connect on Instagram
Resources & People Mentioned
Calendly
Acuity
ClickUp™
Trello
Asana
DesignFiles
Ivy by Houzz
Giftology
The Pumpkin Plan
The depth and scope of systems and processes
Creativity and design are part of the process—but a small part of what a business owner has to do every day. So Katie talks about the client-facing steps of the process as well as the back-end side of what happens in each phase (for the designer, designer’s team, and clients). 
Systems and processes can help you scale your business properly. Once you document your processes, you can identify opportunities to make each phase of your process better. You can see where you need to be more efficient, where you can delegate, and more.
Here’s where you should get started
Katie believes that developing systems and processes comes down to how you work and what services you deliver. You can structure services a million different ways but it HAS to work for you. 
Once you choose a structure for your services, then focus on industry best practices for screening leads, onboarding clients, and delivering results (design discovery, how you design, presentations, etc.). 
If you’re spinning your wheels and getting overwhelmed, write everything down:
What does your inquiry phase look like? What happens step-by-step? Do you send an email? Do they book a call? 
What is your onboarding process? What do you do for a new client? What do you need from them? What can they expect from you? How long does this phase take? 
What does the design phase look like? How do you go from concept to final design? Do you offer order management? Project management? Construction management? 
How do you install? What is the offboarding process? Do you ask them for a review? 
Every designer and what they offer is different. But the way you deliver services can fall into these categories. Writing everything out helps you map out the process and how long it will take so you can inform your clients. 
After you map out your phases, look at where there’s confusion, pushback, and overwhelm. Identify where the challenges are. That’s where something needs to change. 
Katie believes that every designer needs project management software. Tune in to this episode to hear what she recommends to keep your business on track!
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Subscribe on YouTube
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
786-206-4331 (connect with us for your social media marketing needs)
 
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Goal-Setting Strategies for Interior Designers - Episode 280

Andrea Liebross has started three successful businesses and ultimately became a certified business and life coach. Her goal is to help bold and ambitious women create their own custom secret sauce for success by combining mindset and systems. In this episode of Wingnut Social, Andrea helps nail down some goal-setting strategies for interior designers. Don’t miss it!
What You’ll Hear On This Episode of Wingnut Social
[1:07] Housekeeping: Wingnut Webinars and Wingnut Academy
[2:07] Mini News Sesh: Pinterest releases a new collage app
[6:37] Learn more about Andrea Liebross and her business
[9:09] Shiny object syndrome: Why you need to focus on your wheelhouse
[13:28] What is the importance of goal-setting in your business?
[22:02] How Andrea helps clients remain consistent to reach their goals
[26:38] How do you know when you can pay attention to a shiny object?
[30:36] Why Andrea likes to layer in risky goal-setting
[33:24] Why making confident decisions will 10x your results
[36:06] The What Up Wingnut Round!
[40:10] Blooper Reel!
Connect with Andrea
Andrea Liebross Coaching
Take the quiz on Andrea’s website
Andrea’s podcast: Time to Level Up
Follow Andrea on Instagram
Resources & People Mentioned
Essentialism: The Disciplined Pursuit of Less
Shiny object syndrome: Why you need to focus on your wheelhouse
Andrea has a client that’s an interior designer. They’ve been working together for 18 months and her business has doubled. This client loves a brand of exercise clothes sold directly to customers and asked Andrea if she thought it was okay if she got her foot in the door with network marketing. 
She thought it would be fun and exciting. But what about her business? Isn’t that fun and exciting? So Andrea asked her, “What if we just stick with that?” People are looking for fun, exciting, new, and adventurous. That is the trap of shiny object syndrome.
Andrea helped her focus on the three-year vision for her business. Then they got even more granular and focused on what she needed to do this quarter. However, Andrea believes that your goals need an element of shiny object syndrome built into them. Why? To give you the excitement you’re craving. Listen to find out what that could look like.
Goal-setting strategies for interior designers
You need to set goals that are specific, measurable, achievable, relevant, time-bound, AND exciting and risky (the SMART-ER framework). If you believe in those goals, they can ground you. They can also prevent you from constantly stumbling over roadblocks. Goals are your priorities that are written down so that you can plan from and schedule your time around. 
How specific should you be with goal setting? Andrea believes that goals should be broken down quarterly, monthly, weekly, and daily. Start with what you’re doing today. Andrea is a believer in the “Big Three.” 
What are the three things that you’re going to do today that get you a step closer to your goals? The key is that they need to be things you have some resistance to. It may be reaching out to a client, closing a deal, or sourcing something that’s been impossible to find. 
Those three things must align with your ultimate revenue goal and impact your bottom line. The goals are your north star. The big three ground you every day. Then you can plan out your week with a weekly big three. What do you want to happen that won’t happen automatically? 
Why is it so important to write it down? What’s the best way to track your goals? Listen to hear Andrea’s thoughts. 
How Andrea helps clients remain consistent to reach their goals
Action and inaction are driven by how we feel. You might feel stressed or anxious. Writing down a list of tasks may be the last thing you want to do. You have so many things to do that you just want to get going. What do you want to happen? How do you want to feel at the end of the day? What do you want to have accomplished? 
Everyone wants everything on their list checked off. If you write things down at the beginning of the day and decide what to work on, you’ll get more done. You have to focus on the endgame to take the initial action. 
Are you doing the things on your list that have the most impact? Do they align with where you want to be? Your brain likes the hit of dopamine when you knock out the easy things. When you do that, your brain thinks you’re being productive when you’re not.
Why aren’t you writing down what you should be doing? Andrea shares 3 common reasons. Listen to find out what they are!
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Subscribe on YouTube
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
786-206-4331 (connect with us for your social media marketing needs)
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com