Designed by Wingnut Social | Interior Design Business

Instagram Announces Ads in Search Results and Reminder Ads | Mini News

Did you hear the latest Instagram news? Instagram is currently testing new ad placements, so you may start seeing ads in your search results and as reminder notifications. Tune in and learn all about these new ads, plus how these ad placements may help get your business discovered.
Got a topic for Mini News? Send it to info@wingnutsocial.com. 
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
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Trademarking 101: Dos and Don’ts for Business Owners

So you’re a business owner considering getting a trademark. But can you even get the trademark, or is it worth it? If you've got limited funds and energy, what do you trademark first: your business name, your product name, or your logo? Once you have a trademark, what can you do with it? Do you really need a lawyer, or can you DIY it? Answers to all this and more from this week’s guest, trademark expert Samantha Bradshaw.
Samantha thrives on the contagious passion from fellow business owners. She uses that to help them get InLine, creating the confidence and legal foundation necessary in any successful business. InLine Legal delivers affordable, price predictable and convenient legal services to your business so you can focus on actually running it.
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📲CONNECT with Samantha:
Instagram: https://www.instagram.com/inlinelegal/
Website: https://www.inlinelegal.com/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
Trademark Quiz: https://www.inlinelegal.com/trademarkquiz
"We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power" by Rachel Rodgers
"Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machin" by Mike Michalowicz
Mike Michalowicz episode: https://youtu.be/RZf_0PKxMQs
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How to Run Your Interior Design Business in an Economic Downturn

Recessions can be terrifying for business owners. You may be wondering, how can I continue to run my business through an economic downturn? Do I have to lower my prices? Will I lose clients? Don’t fret - Austin-based interior designer Laura Pankonien is here to discuss how she successfully runs her design and construction firm during a recession, plus how she managed to start her business during the 2008 recession. Laura shares some “recession proof" strategies to keep clients coming even with lowered budgets. Stay tuned!
Laura Pankonien is an Austin-based interior designer and founder of design and construction firm The Pankonien Group (TPG). Through her 16 years in business, Laura has made a name for herself through her full-scale home projects as well as kitchen projects, becoming known as a go-to kitchen designer in the region. In 2022, Laura opened Austin’s first curated homewares store of its kind—Bleu by TPG—in Davenport Village. She has been featured in Southern Living, House Beautiful, BHG, and more.
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📲CONNECT with Laura:
The Pankonien Group: https://www.instagram.com/thepankoniengroup/
bleu (Laura's Showroom): https://www.instagram.com/bleubytpg/?hl=en
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The Enneagram" by Helen Palmer
"Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business" by Gino Wickman
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The Power of Process: Level up Your Confidence, Business, and Life

Did you know scaling your business can actually be accomplished by simplifying it? Rebecca Hay joins us to discuss why leveraging the power of process allows entrepreneurs to upscale their business. Listen and learn about developing repeatable systems and how to stick to them, dealing with conflict, and how to increase your confidence so you can design the business and life of your dreams.
Rebecca Hay is an international speaker, podcast host, business coach & CEO of Rebecca Hay Designs. In addition to running her design business, she helps interior designers around the world find entrepreneurial freedom - time, money, & creativity without sacrificing the things that matter most. Rebecca values collaboration over competition and shares a uniquely candid approach.
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📲CONNECT with Rebecca:
YouTube: https://www.youtube.com/@RebeccaHayDesigns
Instagram: https://www.instagram.com/rebeccahaydesigns/
Pinterest: https://www.pinterest.ca/msrebeccahay/?eq=rebecca%20hay&etslf=3668
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell/
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
A Well-Designed Business® | Interior Design Business Podcast: https://podcasts.apple.com/us/podcast/a-well-designed-business-interior-design-business-podcast/id1084245525
"The E-Myth Revisited" by Michael E. Gerber
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Get a Better Explore Page With This New Instagram Feature | Mini News

How to Get a Better Explore Page With This New Instagram Feature: Did you know that you can tell Instagram what your interests are so they can show you more content that you actually like? You can get a better explore page with this new Instagram feature, “Manage Interests.” In this episode, Darla guides us through the process, and here are the steps:
1) Click the hamburger icon at the top right of your Instagram profile page.
2) Go to Settings.
3) Go to account.
4) Go to manage interests.
5) Select your interests from the provided categories and start seeing more of what you like and less of what you don’t!
ASMR: “ASMR stands for autonomous sensory meridian response; a term used to describe a tingling, static-like, or goosebumps sensation in response to specific triggering audio or visual stimuli.”
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
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Get Out of Your Comfort Zone and Grow Your Business (with Jessica Lackey)

Do you find yourself trapped in terror town when it comes to running your business? Strategy Advisor and Fractional COO Jessica Lackey joins us to discuss taking the right level of challenge to make sure fear isn’t running your business. Jessica explains how this can be applied practically for interior designers and home pros to avoid stagnancy and balance “risky” decision-making with more certainty.
Jessica Lackey is a Strategy Advisor and Fractional COO for soul-centered entrepreneurs and small businesses. She combines her deep experience in strategy consulting, Fortune 500 operations leadership, and a coaching practice to radically transform you and your business for sustainable success. She offers group programs, 1:1 business and operations consulting, and Fractional COO services.
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📲CONNECT with Jessica:
LinkedIn: https://www.linkedin.com/in/jessica-lackey/
Instagram: https://www.instagram.com/jessicalackey_consulting/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level" by Gay Hendricks
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How to Get Verified on Instagram and Facebook With Meta Verified | Mini News

After Elon Musk's success with Twitter Blue, Meta is following suit with Meta Verified, a subscription bundle to help you establish and grow your presence on Instagram and Facebook. With Meta Verified, you get verification with a government ID, proactive account protection, access to direct account support and more. On today's Mini News sesh, Darla walks us through all the features of Meta Verified, shares why she decided to join the waitlist, and how you can use Meta Verified to leverage your business and marketing.
Join the waitlist to get Meta Verified: https://about.meta.com/technologies/meta-verified?campaign_id=19725375025&extra_1=s%7Cc%7C649038763560%7Ce%7Cmeta%20verified%7C&placement=&creative=649038763560&keyword=&gclid=CjwKCAiAmJGgBhAZEiwA1JZollGZV2FMmBpRHmdCwDhCa9wUs1QZFnmB54PIagv-GCGX3Ic3ZXqEHRoC5uEQAvD_BwE
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
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Positioning 101: How to Reach Your Ideal Clients With a Positioning Statement

Do you have a positioning statement for your business? What is positioning anyway, and how is it different from branding? Darla explains the importance of positioning, how it differs from your branding, and how a perfect positioning statement can help you reach your ideal clients. 
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
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How to Get Discovered by More Interior Design Clients on Instagram | Mini News

Want to know how to get discovered by more clients on Instagram for your interior design business? Darla is here to help with a quick tip on optimizing your Instagram bio! Did you know that your handle and username are the only two searchable fields on Instagram? Check out these tips for improving your bio and start getting discovered by more clients on Instagram!
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
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How to Have a Million-Dollar Design Business in Less Than 2 Years

If you're a business owner, how important is utilizing social media for your business? Do you really need to get on camera? Allison Handler of Allison Handler Design joins us to discuss how she made a million-dollar business in less than 2 years, largely to the credit of her social media accounts. Allison shares how she utilizes her socials, how they helped her grow her business, and how her social media converts to lots of paying clients.
It all begins and ends with relationships. Allison Handler Design prides itself on building and maintaining incredible relationships with both clients and vendors, working hard every day to make sure that a client’s wants and needs are satisfied by keeping a close-knit but wide-reaching team of vendor partners on hand to seamlessly execute the vision. As lead designer and visionary, Allison oversees all projects, ensuring the AHD aesthetic is incorporated while keeping the client’s personal preferences.
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📲CONNECT with Allison:
Website: https://www.allisonhandlerdesign.com
Instagram: @allisonhandlerdesign
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
A Well-Designed Business® | Interior Design Business Podcast: https://podcasts.apple.com/us/podcast/a-well-designed-business-interior-design-business-podcast/id1084245525
"Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too" by Gary Vaynerchuk
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How to Stop Spam Comments on Instagram | Mini News

Have you ever received a comment on Instagram that seems suspicious? Do you get a lot of comments that say “promote it on,” “DM us,” and more? On today’s Mini News sesh, Darla is walking us through how to stop spam comments on Instagram by using the hidden words tool in your profile settings. Stay tuned to learn how to stop bots from commenting on your posts!
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
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How to Do Less Work by Automating Your Business (with Shanice Miller)

Feeling tapped out in your business but not sure how to delegate, or even where to start? Today’s guest Shanice Miller specializes in business productivity and project management, and she has lots of tips and tricks that will leave you feeling equipped to begin streamlining tedious processes and allow space for creativity. Shanice discusses which admin items service-based business owners tend to lose the most time doing, how automating your business frees up time and space for creativity, and defines the difference between an SOP, a template, and an automation. If you’re ready to start taking some work off your plate as a business owner, don’t miss this episode!
Shanice Miller is a business productivity consultant, specializing in project management, who helps businesses save hundreds of hours—and thousands of dollars—by identifying and creating solutions for operational inefficiencies.
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📲CONNECT with Shanice:
LinkedIn: https://www.linkedin.com/in/shanicemiller/
Instagram: https://www.instagram.com/tasklygroup_/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
Asana: https://asana.com/
ClickUp: https://clickup.com/
"The Defining Decade: Why Your Twenties Matter--And How to Make the Most of Them Now" by Meg Jay
Check out tasklygroup.com/darla for a free training on HOW TO GET TO 6 & 7 FIGURES WHILE DOING LESS.
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The Psychology of Brand Love and Happiness (with Aaron Ahuvia)

Dr. Aaron Ahuvia is an expert in the psychology of brand love and happiness. But what really is brand love? And how can you use psychology to attract more clients to your brand? Dr. Ahuvia says if you want consumers to truly love your products, they need to either resemble people or connect to people in the consumer's mind. Check out this episode for more fascinating tips!
Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn, teaches in the Human Centered Design program, and is also faculty at the Penny W. Stamps School of Art and Design. He is widely regarded as the world's leading expert on brand love. He is the author of a popular book explaining the psychology of brand love titled The Things We Love: How Our Passions Connect Us and Make Us Who We Are, which Amazon has named one of the best 20 business books of 2022.
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📲CONNECT with Aaron:
Website: thethingswelove.com
LinkedIn: https://www.linkedin.com/in/aaronahuvia/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
"Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen" by Zoe Chance
"The Things We Love: How Our Passions Connect Us and Make Us Who We Are" by Aaron Ahuvia
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Design Strategy, Interior Product Sales, and Social Selling (with Nicole Lashae Ben)

Nicole Lashae Ben joins us today to discuss the changes in interior design and sales processes in a virtual world, the latest trends in the interior design industry, and how interior product companies can get ahead of the trends. Nicole also shares some wisdom on how to understand your clients' needs, the difference between social selling and social media marketing, and much more.
Nicole Lashae Ben has always had a passion for interior design and design strategy. After earning her BFA in Interior Design from Syracuse University and MA in Design Management from Savannah College of Art and Design, Nicole went on to work in sales for a handful of international interior product companies including Lamin-Art, USAI Lighting, and Koroseal. She started Thrive In Design to help interior product companies take deep dive into their customer's journey and reimagine an experience that doesn't solely depend on in-person interactions.
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📲CONNECT with Nicole:
LinkedIn: https://www.linkedin.com/company/thriveindesign
Instagram: @thriveindesign
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned: "The 4-Hour Workweek" by Tim Ferriss
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Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
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Instagram Photos are Making a Comeback in 2023 | Mini News

Huge news this week - Instagram photos are making a comeback in 2023! Instagram is switching focus back to photos and less videos this year. Social Media Manager Hayden is here to weigh the pros and cons of this update and share information straight from head of Instagram Adam Mosseri.
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⭐️Instagram gained its original popularity by featuring still images, giving users a place to share all their new memories they captured on their phones - remember that phone cameras were newer technology back then. After the feed post gained its hype, they released the story feature to combat against Snapchat’s rising popularity. User focus shifted to stories because at the time, that was a great way to grow your account as Instagram rewards users that use its newest features. Given the various algorithmic shifts, the original focus of the app has largely been overshadowed by Meta’s broader business push. While Instagram popularity has grown, it’s also become more cluttered and less focused on how they originally gained popularity. 
⭐️Mosseri said in his recent IG story, “ I think we were overfocused on video in 2022 and pushed ranking too far, and basically showed too many videos and not enough photos. We’ve since balanced, so things like how often someone likes photos versus videos, and how often someone comments on photos versus videos, are roughly equal, which is a good sign that things are balanced.” Mosseri further notes that photos will remain a key focus for the app, and that maintaining the right balance in this respect will be key. Although, as we have seen in the past, whatever performs the best and keeps user on the app the longest is what will stick. For interior designers, this can be a very exciting change! No more endless filming of projects and more focus on using the still images that are quick and easy. Making your videos into reels can be very time consuming and something that many of people don’t want to do, or just don’t really know how. Having the ability to upload pictures and them still get extensive reach will be a positive change for interior designers.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
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