2 days ago
Why Interior Design Projects Derail—and How Better Systems Solve the Chaos
You’re not imagining it—your projects might actually be running you. If you’ve ever felt like your design clients are unclear, unsure, or unexpectedly intense mid-project, it’s likely not a personality issue. It’s a systems issue. In this episode, designer Shila Griffith of SG23 Design reveals the exact processes and boundaries that keep her projects running smooth, her team aligned, and her clients confident from start to finish.
From her strategic intake forms to her “you paid for that three months ago” moment of bliss, Shila walks through the real-world fixes newer designers need to confidently lead their projects. This isn’t about being cold or corporate—it’s about clarity, structure, and trust.
You’ll learn:
✅ Why upfront pricing (yes, even 50%) calms client anxiety
✅ How to spot red flags in new client inquiries
✅ The conversation that prevents renovation freakouts before they happen
✅ What to say when clients want to buy their own stuff, and why boundaries boost your quality of life
If you’re an interior designer looking to finally feel in control of your client process (instead of constantly catching up), this is the episode that’s going to help you get there.
Listen now and start running projects with more calm, clarity, and confidence.
(0:00) Upfront billing makes design projects smoother
(2:00) Shila’s origin story and early credibility hurdles
(6:00) Vetting clients through forms and paid consults
(10:00) Setting expectations for reno stress and timelines
(15:00) Switching from hourly to flat fee structure
(21:00) Client boundaries, policies, and communication norms
(35:00) Billing, procurement, and protecting product margins
About Shila Griffith
Shila Scarlet Griffith is the founder and principal designer behind SG23 Design, a boutique interior design studio serving South Jersey, Philadelphia, and New York areas. With over a decade of hands-on experience—including more than five years at a prestigious architecture firm—Shila brings a rare blend of aesthetic finesse and construction-focused expertise to every project. She is NCIDQ Certified and LEED AP accredited, and her philosophy—“Stay Inspired, Not Overwhelmed”—reflects her deep belief that smart systems and empathetic communication create transformative, yet stress-free environments. Shila holds dual degrees in interior design and sustainable design from Philadelphia University (now Jefferson), and she seamlessly integrates modern finishes with vintage elements to elevate both aesthetic and functional value.
At SG23 Design, Shila leads clients through a six-phase process—from consultation and space planning all the way through procurement and construction management. Her ideal clients are busy professionals who value their time and want a smooth, thoughtfully curated renovation without the usual headaches. Whether it’s a residential kitchen refresh or a commercial workspace overhaul, Shila’s meticulous documentation, proactive communication, and emphasis on long-term value ensure that each project is delivered on time, within budget, and with uncompromised integrity—resulting in spaces that not only look stunning but also enhance daily life.
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