Getting the top rank in Google feels like something only someone in 2004 could do. But that’s not the case! Search engine optimization is your friend, and on today’s episode Darla and Natalie talk with Megan Clarke all about how to improve your SEO.
Meg is the founder and owner of Clapping Dog Media, a firm that specializes in helping businesses that help people improve their SEO. Her team of SEO all-stars help companies raise their profile and find the right clients for their businesses. And before she became an SEO guru, Meg was a graphic designer, so she knows how to work with creative businesses like interior design firms.
What You’ll Hear On This Episode of Wingnut Social
- [1:45] Our editor Jonathan is a handsome genius
- [2:15] Strategy Packages are flying off the shelf
- [7:15] Megan breaks down SEO
- [10:53] How Google says “This is good crap!”
- [14:30] How Google reads your site
- [20:00] How many words, and how often?
- [27:04] Do Google Ad Words help with SEO
- [30:44] How long will it take for SEO work to do the trick?
- [35:04] Whut Up, Wingnut?
Connect with Megan Clarke
Resources & People Mentioned
Connect With Darla & Wingnut Social
- On Facebook
- On Twitter: @WingnutSocial
- On Instagram: @WingnutSocial
- Darla’s Interior Design Website
Tell Google who you are for the best SEO
Everyone always talks about the Google search algorithm. But what does that actually mean? There are certain factors that Google looks for on your site. Things like how long someone spends on your page, or how often you have fresh content.
And as Meg said on this episode, it’s vital to share your content socially, so you’re getting more eyes on it. And make sure you have your content arranged correctly for Google. As Meg said, Google reads your site like a newspaper. It scans the headlines and the subheadlines, so you need to ensure you have all of that content properly organized.
Google EATs SEO for breakfast
Google has a simple formula for ranking your site: Expertise, Authority and Trust (or EAT). So when you say your website is about something, it has to truly be about it. Clickbait won’t help your SEO. And neither will Google Adwords, actually, except for the opportunity to bring more eyes to your site.
Meg recommends blogging at least a couple of times a month to keep your site fresh, and that the posts have to be at least 300 words, but the sweet spot is between 750-1,250. And as she says, it’s better to have one really strong 1,000-word post than it is to have five 250-word posts.