The Interior Design Business and Social Media Marketing Podcast: Wingnut Social

How Interior Designers Can Get Featured in Magazines with Sara Lynn Brennan

July 31, 2019

Getting published in magazines can be huge for an interior designer’s business? So how has one designer, who’s only been in the biz 18 months, been published so much? Find out on today’s episode!

Sara Lynn Brennan is an award-winning entrepreneur, CEO and Principal Interior Designer at Sara Lynn Brennan Interiors, the first and only full-service interior design firm in Waxhaw, North Carolina who specializes in transitional design. She and her design-build team take spaces from bare bones to beautiful by utilizing her exclusive, approachable and stress-free design process, transforming and renovating homes from start to finish. She’s also been published in magazines a bajillion times.

What You’ll Hear On This Episode of Wingnut Social

  • [5:30] How much is a bajillion?
  • [7:25] Why Sara niched her design style
  • [10:23] What do you do if your client doesn’t like your style
  • [14:15] How Sara landed her first publication
  • [18:50] Sara still sends out her own pitches
  • [21:15] Patience with editors
  • [24:00] Send your vision boards
  • [28:05] What Sara does to promote her publications
  • [30:30] Credibility boost
  • [34:00] Applause for Sara
  • [37:12] Whut up, Wingnut?

Connect with Sara Lynn Brennan

Resources & People Mentioned

Build relationships

Sara first got started publishing her work in magazines by first focusing on her own home. Her very first feature was her own house, and from there she was able to establish a relationship with that editor so her client work could be featured as well. And how did she do that? By making it very easy for the editor to work with her. She keeps in touch with editors to foster a relationship, and she lets them in early in the process, sharing vision boards so they know what she’s working on for their upcoming editorial calendars.

How does getting published change things?

The short answer from Sara is that it doesn’t. That doesn’t mean it hasn’t been good for business, but she says she hasn’t seen any clients come through her door saying, “I saw you featured in this magazine.” But the benefits go beyond direct client bookings. For instance, Sara throws events in her hometown, so people can “meet the designer” who has just been featured in a magazine. And getting into magazines has helped her establish her aesthetic in a clear and easy-to-communicate way.

Connect With Darla & Wingnut Social

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