Do you avoid sending prospective clients to your interior design website? Is it outdated with little copy? Does your website bring in any leads? If your website isn’t working for you, you’ve got a problem that Katie O’Brien can help you fix. Katie O’Brien is a brand and website designer specializing in elevated branding and fuss-free websites for interior designers. In this episode of The Wingnut Social podcast, Katie shares the type of copy to use, the right way to direct a prospective client to your contact form, and how to know when it’s time to revamp your website. Check it out!
What You’ll Hear On This Episode of Wingnut Social
- [2:47] Wingnut Academy and Wingnut Webinars!
- [4:06] Mini News Sesh: Instagram prioritizing original content
- [7:56] Learn all about website designer Katie O’Brien
- [10:34] Why “If I build it, they will come..” is the wrong mentality
- [14:32] How to get ideal clients from your website
- [17:20] What type of copy to avoid—and what to embrace
- [18:47] How to answer the budget question on your website
- [25:35] The proper amount of copy to have on each page
- [27:12] Why your portfolio page still needs copy to tell a story
- [29:10] 5 signs that an interior designer has outgrown their website
- [33:02] How to direct your client’s steps on your website
- [35:32] Strategic testimonials can propel customers toward you
- [36:40] How to make lead magnets valuable to your clients
- [38:13] The What Up Wingnut Round!
- [42:04] Blooper Reel!
Connect with Katie O’Brien
Resources & People Mentioned
Why “If you build it, they will come..” is the wrong mentality
Is your website getting traffic? Are you getting traffic but it’s not converting? Or are you not getting traffic at all? Kate notes that many factors that can impact this. But the first question she usually asks is, “Are you doing anything to bring traffic to your website?”
Your website should be where your social media, media appearances, new inquiries, DMs—everything should be directed to. Once there, your website needs to strategically guide visitors to take a desired action.
If someone is looking to increase traffic, the answer is SEO. Katie’s biggest recommendation is to add regular, relevant, and consistent content to your website. You must make sure it’s SEO optimized and then share it everywhere. People don’t understand that ongoing SEO is necessary. It means blogging (and updating blogs), writing metadata, adding photos, building your portfolio, link-building—and so much more—consistently.
How to get ideal clients to connect with you
Katie says to look at your website copy. What are you saying? Is it strategically speaking to your ideal client? Who is your ideal client? Many people don’t have their ideal client nailed down and it’s a mistake. You need to get specific about your ideal client—who are they? What are their pain points? How are you helping them with that? Does your website content speak to that person? You need to direct them to the next step.
The next step is usually to complete a contact form or book a discovery call. All of your calls to action should work toward that goal. Teach them who you are, qualify them, and give them information about you to direct their steps. Think about the end result first. How does every page work toward that? Keep listening to hear how Katie suggests structuring pages to drive visitors to your call to action.
5 signs it’s time to revamp your interior design website
Kate shares 5 signs when you KNOW it’s time to hire a pro:
- Your business is running almost entirely on referrals: While referral business is positive, it’s also a red flag. It means your website isn’t generating leads for you. If it isn’t, something’s wrong.
- You are getting leads—but they’re the wrong leads: Consider adding qualifiers to your contact form to combat this issue. Is something on your website (like pricing language) missing?
- Your business has evolved: If your website hasn’t evolved with your business, it needs to be updated. Your website needs to reflect all of the changes your business has made.
- You avoid sending people to your website: If you’re embarrassed to direct people to your website, that’s a clear sign that your website is outdated (or you hate it).
- You’ve been thinking about rebranding for a while. If you’ve been eying a website you love for a while or are gathering inspiration, take the next step. Find a season in your business where it’s a good time to revamp your website.
If it’s time to take the next step, connect with Katie! Until then, she shares a wealth of great ideas to brush up your website in this episode.
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